Digital Marketing Analytics in Practice
Acquire an understanding of the methodology and core principles of digital marketing to better comprehend digital marketing analytics.
Beginner
Online
2 Weeks
1,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.
Digital Marketing Analytics in Practice online training provides 2 weeks of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.
The Highlights
- Shareable certificate of completion
- Self-paced course
- 2 weeks duration
- 100% online content
- Flexible deadlines
Programme Offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources
- practice quizzes
- Graded Quizzes
- Graded Assignments
- Accessible on mobile devices.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Digital Marketing Analytics in Practice Fee Structure :
Description | Amount in INR |
1 Month, 20+ hours per week | Rs. 1,699 |
3 Months, 13 hours per week | Rs. 3,499 (Rs. 1,166/month) |
6 Months, 7 hours every week | Rs. 5,199 (Rs. 867/month) |
What you will learn
After completing the Digital Marketing Analytics in a Practice certification course, participants will gain an insight into the principles associated with digital marketing for various operations related to digital marketing analytics using web analytics tools. Participants will explore the strategies involved with data analysis, data collection, data visualization, and data reporting. Participants will learn about methodologies associated with web scraping, tapping APIs, and dashboarding as well as will acquire the skills to storytelling using data.
Who it is for
The Syllabus
Videos
- Welcome to Digital Marketing Analytics in Practice
- About Prof Kevin Hartman
- Learn on Your Terms
- Module 1 Introduction
- A Plan for Your Analytics Expedition
- Identifying Your Business Objective
- Data, Data Everywhere
- Finding Insights
- Getting Your Story Straight
Readings
- Syllabus
- About the Discussion Forums
- About the Rubric for Peer Assessment
- Getting to Know Your Classmates
- Glossary10m
- Learn More About Flexible Learning Paths
- Module 1 Overview
- Module 1 Readings
Practice Exercise
- Orientation Quiz
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 1 Quiz
Videos
- Module 2 Introduction
- Principles of Dataviz
- Sophisticated Use of Contrast
- Ensuring Clear Meaning
- Applying Visual Polish
- Dashboarding
Readings
- Module 2 Overview
- Module 2 Readings
Practice Exercise
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 2 Quiz
Videos
- Module 3 Introduction
- Plan
- Collect
- Analyze
- Report
Readings
- Module 3 Overview
- Module 3 Readings
Practice Exercise
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 3 Quiz
Videos
- Module 4 Introduction
- The Promise of Technology
- Technology's Dark Side Part I
- Technology's Dark Side Part II
- The Implications for Analysts
- Gies Online Programs
Readings
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
Practice Exercise
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 4 Quiz