Digital Marketing Analytics in Practice
Acquire an understanding of the methodology and core principles of digital marketing to better comprehend digital marketing analytics.
Beginner
Online
1 Weeks
1,888 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.
Digital Marketing Analytics in Practice online training provides 2 weeks of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.
The Highlights
- Shareable certificate of completion
- Self-paced course
- 2 weeks duration
- 100% online content
- Flexible deadlines
Programme Offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources
- practice quizzes
- Graded Quizzes
- Graded Assignments
- Accessible on mobile devices.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Digital Marketing Analytics in Practice Fee Structure :
Description | Amount in INR |
1 Month, 20+ hours per week | Rs. 1,699 |
3 Months, 13 hours per week | Rs. 3,499 (Rs. 1,166/month) |
6 Months, 7 hours every week | Rs. 5,199 (Rs. 867/month) |
What you will learn
After completing the Digital Marketing Analytics in a Practice certification course, participants will gain an insight into the principles associated with digital marketing for various operations related to digital marketing analytics using web analytics tools. Participants will explore the strategies involved with data analysis, data collection, data visualization, and data reporting. Participants will learn about methodologies associated with web scraping, tapping APIs, and dashboarding as well as will acquire the skills to storytelling using data.
Who it is for
The Syllabus
Videos
- Introduction to Digital Marketing: Platforms, Data, and Technologies
- Meet Your Instructor Nathan Yang
- The Impact of the Gies Community
- Foundations for Recommendation Systems in Marketing
- Designing for User Trust and Engagement
- Diversity, Novelty, and Serendipity in Recommendations
- Multi-Objective Recommendation Systems
- Context-Aware Recommendations
- Evaluating Recommendation Systems
- Instacart Case Study
Readings
- Syllabus
- Coursera Coach
- Glossary
- Brand Descriptions
- About the Discussion Forums
- Online Education at Gies College of Business
- Updating Your Profile
- Module 1 Overview
- Module 1 Readings
assignments
- Orientation Quiz
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 1 Quiz
Videos
- Introduction to Visual Listening
- Advanced Techniques in Visual Listening
- Embedding Visual Listening and Generative AI Into Marketing Workflow
- Predictive Visual Trend Modeling
- Visual Listening to Connect Offline and Online Channels
- Visual Listening to Improve Offline Channel Efficiency
- Guest Speaker: Minha Hwang
Readings
- Module 2 Overview
- Module 2 Readings
assignments
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 2 Quiz
discussion prompt
- Getting to Know Your Classmates
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- Welcome! Please Tell Us About Yourself
Videos
- Blockchain Foundations for Marketing Applications
- Trusted Trade With Blockchain
- Blockchain Implementation for Trusted Trade
- Building Smart Contracts for Trusted Trade
- Digital Twins and NFTs
- Blockchain for Digital Advertising
- Carrefour Case Study
Readings
- Module 3 Overview
- Module 3 Readings
assignments
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 3 Quiz
Videos
- Introduction to Measurement Challenges in Digital Marketing
- Understanding Data Gaps
- Backdoor Attacks on Measurement Systems
- Triggerless and Clean-Label Poisoning in Measurement Systems
- Data Poisoning in Multisource Marketing Systems
- Data Volume: From Overwhelm to Insight
- Course Conclusion
- Learn on Your Terms
peer review
- Assignment: Measurement Challenges
Readings
- Module 4 Overview
- Module 4 Readings
- Congratulations on completing the course!
- Get Your Course Certificate
assignments
- Quiz: Measurement Challenges
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- How was the course?