3 Courses and Certifications

Free Consumer Behaviour Courses & Certifications

Career Category
Specialization
Job Role
Skills
Buyer Behaviour and Analysis

Offered by

Certificate

Buyer Behaviour and Analysis

This course will help the candidates in understanding how consumers purchase, select, use, and dispose of products and services, for any marketer knowing this is necessary for managing the marketing function in a successful manner. The concepts covered under this course are from different disciplines such as economics, anthropology, and psychology and these concepts will be examined in this course.

The course Behaviour and Analysis Buyer is developed by Curtin University and is an instructor-led course. The contents covered under this course are consumer behaviour, market segmentation, e-commerce buying behaviour, online technologies in modern marketing, consumer decision making, product positioning, consumer perception process, sensory marketing, motivational drivers influencing behaviour, Persuasion techniques, Gender stereotypes, Ideals of beauty, cultural and social environments affect on behaviour.

The candidates will learn the decision-making processes under consumption behaviour in various buying situations while will help the candidates to develop their ability to use marketing processes at an advanced level. Candidates will have to complete MKT1x and MKT2x before applying for this course.

This course is a part of Curtin X MicroMasters Credential in Marketing in the Digital world designed to teach the critical skills required to grow in this field. The candidates will have to successfully complete all five courses and get certified to be able to qualify for the MicroMasters Credential.

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12 Weeks
Expert
Free
Skills Covered:
Marketing skills
Consumer Behaviour

Offered by

Certificate

Consumer Behaviour

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. Moreover, the training has also been approved by the AICTE. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid. 

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8 Weeks
Free
Skills Covered:
Marketing skills
Consumer Behaviour

Offered by

Certificate

Consumer Behaviour

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

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6 Weeks
Beginner
Free
Skills Covered:
Marketing skills

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