MBA in Digital Marketing Career Options: Salary, Placements, Job Opportunities, Scope

Edited By Team Careers360 | Updated on Sep 30, 2021 - 11:14 a.m. IST

MBA in digital marketing career options have witnessed great growth in the last few years, resulting in an increased demand for qualified professionals. This calls for specialized digital marketing experts who can navigate through the digital floor. MBA in digital marketing is an in-demand course. The MBA in digital marketing career options are also increasing with the need of businesses to have a robust online presence. The course is designed to utilize advertising tactics and apply them to the online field.

Like all other MBA courses, MBA in digital marketing course is also for a duration of two years where the students are trained to analyse the market and produce plans that can help the companies connect with their target audience and register higher sales and profits.

Career options after MBA in Digital Marketing

There are a variety of job opportunities for MBA in digital marketing. Most established companies, start-up businesses, solo entrepreneurs and freelancers are in dire need of help from professional digital marketers who can navigate through the system and get maximum online reach for their ventures. MBA in digital marketing career options is as diverse as the potential resources of marketing on the internet. Only recently has there been a steady rise in the MBA in digital marketing career options. Here are some of the common career options after MBA in digital marketing

Job Title	Job Profile
Digital Marketing Executive	This role is a managerial position and includes responsibilities of promoting the company and or brand’s image online and coordinating with other subordinates to bring digital content onto the web.
Social Media Manager	Different social media handles demand different strategies and methods of approach in order to establish an online presence. This career option after MBA in digital marketing degree requires extensive knowledge on the social media apps’ algorithms and strategies to work around them accordingly.
Digital Advertising Manager	This role is similar to a normal advertising manager, where the personnel are required to coordinate with their team to come up with ad campaigns that increase target audience enrichment.
Brand Manager	Most high-profile companies rely on their brand presence and hence need a team of professionals to maintain a high standard image of their brand. This includes representation and properly strategized display of products and services.
Market Research Analyst	One of these job opportunities after MBA in digital marketing is concerned with researching the companies branding and advertising tactics, customer retention rates, target audience, etc to bring data-driven strategies that can better their company’s marketing strategies.
Affiliate Marketing Manager	This is an upcoming field in the online sector where the main goal is to link to as many consumers or customers as possible. It requires immense networking and careful scheming and can help boost a company’s sales drastically.
E-commerce Marketer	This role relates to e-commerce platforms where copywriting skills and constant updating of the data is required to steer in potential customers.
Web Analyst	It concerns the expenditure and management of the team responsible for the website of the company. This career option after MBA in digital marketing concerns going through insights and feedback to efficiently manage and organize the company website.
Search Engine Marketing Specialist	This role requires conducting tests and surveys to draw data on optimised keywords and other factors that can be easily picked up by search engines.
Web Developer	This requires additional software skills and knowledge to create and design a well accessible website. This is an important factor for companies that deal with clients online.

Popular MBA Colleges in India

Great Lakes Chennai	IPE Hyderabad
ICFAI University Dehradun	ICFAI University Jaipur
IMT Ghaziabad	SDMIMD
TAPMI	XIDAS, Jabalpur
Xavier Business School, Kolkata	KIAMS, Pune

MBA in Digital Marketing Salary

MBA in digital marketing salary depends on the years of experience and personal skills that the candidate has developed. Candidates who have multiple sub-specializations and those with dual or multiple accomplishments under the digital marketing field are subject to higher pay grade. The average MBA in digital marketing salary ranges from Rs. 3 lakhs to Rs. 15 lakhs.

Here is a list of the expected salaries for the various MBA in digital marketing career options:

MBA in digital marketing career path	Expected average salary
Digital Marketing Executive	Rs. 5.00 lakhs
Social Media Manager	Rs. 3.00 lakhs
Advertising Manager	Rs. 7.20 lakhs
Brand Manager	Rs. 6.00 lakhs
Market Research Analyst	Rs. 4.20 lakhs
Affiliate Marketing Manager	Rs. 3.00 lakhs
E-Commerce Manager	Rs. 8.00 lakhs
Web Analyst	Rs. 8.70 lakhs
SEM Specialist	Rs. 4.70 lakhs
Web Developer	Rs. 5.40 lakhs

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MBA in Digital Marketing Top Recruiters

As the scope for online marketing keeps expanding, so does the need for digital marketing specialists. As every sector can use the advantages of a digital audience, all sectors require the help of qualified personnel with MBA in digital marketing career path. Here is a list of the top recruiters for MBA in digital marketing career path: -

Private sector top recruiters for MBA in Digital Marketing graduates

Facebook	Google
Instagram	Amazon
LinkedIn	Zomato
ClickBig	WebChutney
PinStorm	AdSyndicate

MBA in Digital Marketing placements

Taking well-informed decisions on choosing a college that sets one’s career into motion is dependent on the facilities that the institute has to offer and on the placement opportunities that are available. Here is a list of some of the top colleges that provide placement for candidates looking for job opportunities for MBA in digital marketing:

Name of the college	Expected median salary
IMI Delhi	Rs. 12.62 Lakhs
JIMS Rohini	Rs. 7.25 lakhs
FIIB Delhi	Rs. 5.52 lakhs
IILM Institute for Higher Education, New Delhi	Rs. 6.95 Lakhs
JIMS Kalkaji	Rs. 5.01 lakhs
Amity University, Noida	Rs. 4.50 lakhs
GIM- Goa Institute Of Management	Rs. 10.80 lakhs
IFMR, Andhra Pradesh	Rs. 9.50 lakhs
LM Thapar School of Management, Punjab	Rs. 5.00 lakhs
IIHRMR, Jaipur	Rs. 4.80 lakhs

Browse MBA Colleges By Location

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Scope after MBA in digital marketing

The MBA in digital marketing career options is diverse and can accommodate freelancers, entrepreneurs and start-up business people.. Some of the most popular options that candidates can explore after their MBA is: -

PhD: - If you are interested in a career in education, then pursuing a PhD can give you a great opportunity to explore the teaching opportunities available.

MPhil: - You can also pursue an MPhil in digital marketing to enjoy better career opportunities.

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Frequently Asked Question (FAQs) - MBA in Digital Marketing Career Options: Salary, Placements, Job Opportunities, Scope

Question: Is there a promising future for MBA in digital marketing?

Answer:

it is a highly competitive field in terms of the workplace. Anyone willing to keep updating their skills according to the advancement of technology can enjoy a fantastic MBA in digital marketing career options.

Question: What are the jobs I can take up after my MBA in digital marketing degree?

Answer:

There is a wide range of options including social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more.

Question: Is MBA in digital marketing a respected course?

Answer:

It is a well sought-out course whose scope is currently in demand. Hence, it is well respected in the work field.

Question: Is MBA in digital marketing difficult?

Answer:

It is a very interesting field of study. Anyone with an interest in advertising, marketing and has knowledge in the digital sector will find this course entertaining.