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MBA in Digital Marketing career options have witnessed great growth in the last few years. This calls for specialised digital marketing experts who can navigate through the digital floor. An MBA in Digital Marketing is an in-demand course. The MBA in digital marketing career options are also increasing with the need for businesses to have a robust online presence. This digital marketing course is designed to utilise advertising tactics and apply them to the online field.
Like all other MBA courses, MBA in digital marketing course is also for a duration of two years, where students are trained to analyse the market and produce plans that can help companies connect with their target audience and register higher sales and profits.
There are a variety of career opportunities after MBA in digital marketing. Most established companies, start-up businesses, solo entrepreneurs and freelancers are in dire need of help from professional digital marketers who can navigate through the system and get maximum digital reach for their ventures. MBA in Digital Marketing career options are as diverse as the potential resources of marketing on the internet. Recently, there has been a steady rise in MBA Digital Marketing jobs in India. Here are some of the common career options after MBA in Digital Marketing.
Job Title | Job Profile |
This role is a managerial position and includes responsibilities of promoting the company and or brand’s image online and coordinating with other subordinates to bring digital content onto the web. | |
Different social media handles demand different strategies and methods of approach in order to establish an online presence. This career option after MBA in digital marketing degree requires extensive knowledge of the social media apps’ algorithms and strategies to work around them accordingly. | |
Digital Advertising Manager | This role is similar to a normal advertising manager, where the personnel are required to coordinate with their team to come up with ad campaigns that increase target audience enrichment. |
Most high-profile companies rely on their brand presence and hence need a team of professionals to maintain a high standard image of their brand. This includes representation and properly strategized display of products and services. | |
One of the career opportunities after MBA in digital marketing is a market research analyst who is concerned with researching the company's branding and advertising tactics, customer retention rates, and target audience to bring data-driven strategies that can better their company’s marketing strategies. | |
Affiliate Marketing Manager | This is an upcoming field in the online sector where the main goal is to link to as many consumers or customers as possible. It requires immense networking and careful scheming and can help boost a company’s sales drastically. |
E-commerce Marketer | This role relates to e-commerce platforms where copywriting skills and constant updating of the data are required to steer potential customers. |
It concerns the expenditure and management of the team responsible for the website of the company. This career option after MBA in digital marketing concerns going through insights and feedback to efficiently manage and organize the company website. | |
Search Engine Marketing Specialist | This role requires conducting tests and surveys to draw data on optimised keywords and other factors that can be easily picked up by search engines. |
This requires additional software skills and knowledge to create and design a well-accessible website. This is an important factor for companies that deal with clients online. |
The salary after MBA in Digital Marketing depends on the years of experience and personal skills that the professionals have. People with multiple sub-specialisations and those with dual or multiple accomplishments in the digital marketing field are subject to higher pay grades. The average MBA in digital marketing salary in India ranges from Rs. 3 lakhs to Rs. 15 lakhs.
Here is a list of the expected average salaries for the various MBA in digital marketing career options:
MBA in digital marketing career path | Expected average salary |
Digital Marketing Executive | Rs. 5.00 lakhs |
Social Media Manager | Rs. 3.00 lakhs |
Advertising Manager | Rs. 7.20 lakhs |
Brand Manager | Rs. 6.00 lakhs |
Market Research Analyst | Rs. 4.20 lakhs |
Affiliate Marketing Manager | Rs. 3.00 lakhs |
E-Commerce Manager | Rs. 8.00 lakhs |
Web Analyst | Rs. 8.70 lakhs |
SEM Specialist | Rs. 4.70 lakhs |
Web Developer | Rs. 5.40 lakhs |
As the MBA Digital Marketing scope keeps expanding, so does the need for digital marketing specialists. As every sector has the potential to harness the advantages of a digital audience, all sectors require the help of qualified personnel with an MBA in digital marketing. Here is a list of the top recruiters offering MBA in digital marketing career options.
Top recruiters for MBA in Digital Marketing graduates
Phase 02 Applications Window Closing on 23rd January 2026 | 100% Placements Record | Highest CTC 40.31 LPA | Average CTC 12.74 LPA | Median CTC 12.48 LPA
400+ Company Visits | Highest CTC Offered: 21 LPA | Average CTC Offered: 8.65 LPA | 100% Placement Assurance
Taking well-informed decisions on choosing a college that sets one’s career into motion is dependent on the facilities that the institute has to offer and on the placement opportunities that are available. Here is a list of some of the top colleges that provide placement for candidates looking for job opportunities after MBA in digital marketing:
Name of the college | Expected median salary |
Rs. 12.62 Lakhs | |
Rs. 7.25 lakhs | |
Rs. 5.52 lakhs | |
Rs. 6.95 Lakhs | |
Rs. 5.01 lakhs | |
Rs. 4.50 lakhs | |
Rs. 10.80 lakhs | |
Rs. 9.50 lakhs | |
Rs. 5.00 lakhs | |
Rs. 4.80 lakhs |
The scope of MBA in digital marketing is diverse and can accommodate freelancers, entrepreneurs and start-ups people. Some of the most popular options that candidates can explore after their MBA are: -
PhD: - If you are interested in a career in education, then pursuing a PhD can give you a great opportunity to explore the teaching opportunities available.
MPhil: - You can also pursue an MPhil degree to enjoy better career opportunities.
Frequently Asked Questions (FAQs)
It is a well sought after course whose scope is currently in demand. Hence, it is well respected in the work field.
It is a very interesting field of study. Anyone with an interest in advertising, marketing and has knowledge in the digital sector will find this course entertaining.
MBA in Digital Marketing salary varies depending on employers and location. It also varies as per the experience and skills a person has. The average MBA in digital marketing salary in India ranges from Rs. 3 lakhs to Rs. 15 lakhs.
Digital marketing is a highly competitive field in terms of the workplace. Anyone willing to keep updating their skills according to the advancement of technology can enjoy a fantastic MBA in digital marketing career options.
There are a wide range of career opportunities after MBA in Digital Marketing. Some popular career options include social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more.
On Question asked by student community
Yes, with an 89 percentile in CAT, your daughter has a good chance of securing admission in several reputed MBA colleges in India, though top IIMs may be difficult unless she has strong academic diversity, category reservation, or exceptional profile factors. At this percentile range, many well-known Tier-2 and upper Tier-3 management institutes consider candidates for their flagship MBA/PGDM programs.
Institutes such as IMI New Delhi, IMT Hyderabad, XIMB HRM, GIM Goa (certain programs), FORE School of Management, LBSIM Delhi, TAPMI Manipal (borderline), IFMR GSB, Great Lakes (PGDM) and several reputed university MBA programs actively shortlist candidates around the 85–90 percentile range. Final selection does not depend on CAT score alone; academic background, work experience, diversity, performance in GD/PI/WAT also play a significant role.
To maximise chances, she should apply to a balanced mix of colleges, prepare well for interviews, and highlight strengths such as internships, certifications, leadership roles, or work experience. If her profile is average and she aims for higher-ranked institutes, she may also consider repeating CAT with focused preparation to push her percentile above 95.
With 71.52 percentile in CAT as an SC category candidate, getting admission to NIT Trichy (DOMS) for MBA is possible but not guaranteed. NIT Trichy generally has lower CAT cut-offs for reserved categories, and in recent years, the SC cut-off has ranged approximately between 65–75 percentile, depending on the applicant pool and seat availability. Since your score falls within this range, you may get shortlisted for the PI round, especially if you have decent academic consistency and meet the minimum eligibility criteria. However, final admission will depend on performance in the personal interview, academic background, and availability of SC category seats. You should definitely apply to NIT Trichy, but also keep options open by applying to other NITs like NIT Warangal, NIT Surathkal, NIT Calicut, and central universities, where your percentile gives you a better conversion probability. Preparing well for the interview can significantly improve your chances of securing a seat.
With an overall CAT percentile of around 80 and belonging to the NC-OBC category, you do have a fair set of MBA college options in India, including some IITs, though the top IIMs and older IIT MBA programs will be difficult at this score.
At the IITs, you can realistically consider the newer and mid-tier MBA programs. IIT Jodhpur (MBA), IIT Bhilai, IIT Jammu, and IIT Dharwad are among the IITs where candidates with 75–85 percentile in CAT and category reservation like NC-OBC have received calls in previous admission cycles. These institutes generally place more weight on CAT score combined with academic background, work experience, and performance in the personal interview. However, IIT Bombay, Delhi, Madras, Kharagpur, Kanpur, and Roorkee usually require much higher percentiles, even for reserved categories, so chances there are quite low at 80 percentile.
Apart from IITs, several good government and semi-government MBA institutes are strong options at your percentile. You should definitely consider colleges like NIT Trichy (DOMS), NIT Warangal (SOM), NIT Calicut (SOM), and NIT Durgapur, as NITs often have slightly lower CAT cutoffs for NC-OBC candidates compared to IIMs. Universities such as Jamia Millia Islamia (MBA), Aligarh Muslim University, University of Hyderabad, and Delhi School of Management (DTU) can also be explored, depending on sectional cutoffs and your academic profile.
In the private institute space, there are many reputed B-schools where 80 percentile with NC-OBC reservation gives you a reasonable chance. These include IMT Nagpur and Hyderabad, GIM Goa (for some programs), TAPMI Manipal, FORE School of Management, K J Somaiya (Mumbai), BIMTECH Greater Noida, IRMA Anand (depending on profile), and IFMR GSB Krea University. These colleges focus strongly on interviews, SOPs, and overall profile, so good communication skills and clarity of goals can significantly improve your chances.
Overall, your strategy should be to apply broadly. Prioritise newer IITs and NITs first, then reputed private B-schools with consistent placement records. Make sure you prepare well for the personal interview and group discussion rounds, as at this percentile, final selection depends heavily on how well you perform beyond CAT.
Hello,
Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.
I hope it will clear your query!!
Hello
With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.
You can refer to the link I am attaching for more details: CLICK HERE
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