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MBA in Digital Marketing Career Options: Salary, Placements, Job Opportunities, Scope
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MBA in Digital Marketing career options have witnessed great growth in the last few years. This calls for specialised digital marketing experts who can navigate through the digital floor. An MBA in Digital Marketing is an in-demand course. The MBA in digital marketing career options are also increasing with the need for businesses to have a robust online presence. This digital marketing course is designed to utilise advertising tactics and apply them to the online field.
Like all other MBA courses, MBA in digital marketing course is also for a duration of two years, where students are trained to analyse the market and produce plans that can help companies connect with their target audience and register higher sales and profits.
Career opportunities after MBA in Digital Marketing
There are a variety of career opportunities after MBA in digital marketing. Most established companies, start-up businesses, solo entrepreneurs and freelancers are in dire need of help from professional digital marketers who can navigate through the system and get maximum digital reach for their ventures. MBA in Digital Marketing career options are as diverse as the potential resources of marketing on the internet. Recently, there has been a steady rise in MBA Digital Marketing jobs in India. Here are some of the common career options after MBA in Digital Marketing.
Job Title | Job Profile |
This role is a managerial position and includes responsibilities of promoting the company and or brand’s image online and coordinating with other subordinates to bring digital content onto the web. | |
Different social media handles demand different strategies and methods of approach in order to establish an online presence. This career option after MBA in digital marketing degree requires extensive knowledge of the social media apps’ algorithms and strategies to work around them accordingly. | |
Digital Advertising Manager | This role is similar to a normal advertising manager, where the personnel are required to coordinate with their team to come up with ad campaigns that increase target audience enrichment. |
Most high-profile companies rely on their brand presence and hence need a team of professionals to maintain a high standard image of their brand. This includes representation and properly strategized display of products and services. | |
One of the career opportunities after MBA in digital marketing is a market research analyst who is concerned with researching the company's branding and advertising tactics, customer retention rates, and target audience to bring data-driven strategies that can better their company’s marketing strategies. | |
Affiliate Marketing Manager | This is an upcoming field in the online sector where the main goal is to link to as many consumers or customers as possible. It requires immense networking and careful scheming and can help boost a company’s sales drastically. |
E-commerce Marketer | This role relates to e-commerce platforms where copywriting skills and constant updating of the data are required to steer potential customers. |
It concerns the expenditure and management of the team responsible for the website of the company. This career option after MBA in digital marketing concerns going through insights and feedback to efficiently manage and organize the company website. | |
Search Engine Marketing Specialist | This role requires conducting tests and surveys to draw data on optimised keywords and other factors that can be easily picked up by search engines. |
This requires additional software skills and knowledge to create and design a well-accessible website. This is an important factor for companies that deal with clients online. |
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MBA in Digital Marketing Salary
The salary after MBA in Digital Marketing depends on the years of experience and personal skills that the professionals have. People with multiple sub-specialisations and those with dual or multiple accomplishments in the digital marketing field are subject to higher pay grades. The average MBA in digital marketing salary in India ranges from Rs. 3 lakhs to Rs. 15 lakhs.
Here is a list of the expected average salaries for the various MBA in digital marketing career options:
MBA in digital marketing career path | Expected average salary |
Digital Marketing Executive | Rs. 5.00 lakhs |
Social Media Manager | Rs. 3.00 lakhs |
Advertising Manager | Rs. 7.20 lakhs |
Brand Manager | Rs. 6.00 lakhs |
Market Research Analyst | Rs. 4.20 lakhs |
Affiliate Marketing Manager | Rs. 3.00 lakhs |
E-Commerce Manager | Rs. 8.00 lakhs |
Web Analyst | Rs. 8.70 lakhs |
SEM Specialist | Rs. 4.70 lakhs |
Web Developer | Rs. 5.40 lakhs |
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MBA in Digital Marketing Top Recruiters
As the MBA Digital Marketing scope keeps expanding, so does the need for digital marketing specialists. As every sector has the potential to harness the advantages of a digital audience, all sectors require the help of qualified personnel with an MBA in digital marketing. Here is a list of the top recruiters offering MBA in digital marketing career options.
Top recruiters for MBA in Digital Marketing graduates
- ClickBig
- PinStorm
MBA in Digital Marketing placements
Taking well-informed decisions on choosing a college that sets one’s career into motion is dependent on the facilities that the institute has to offer and on the placement opportunities that are available. Here is a list of some of the top colleges that provide placement for candidates looking for job opportunities after MBA in digital marketing:
Name of the college | Expected median salary |
Rs. 12.62 Lakhs | |
Rs. 7.25 lakhs | |
Rs. 5.52 lakhs | |
Rs. 6.95 Lakhs | |
Rs. 5.01 lakhs | |
Rs. 4.50 lakhs | |
Rs. 10.80 lakhs | |
Rs. 9.50 lakhs | |
Rs. 5.00 lakhs | |
Rs. 4.80 lakhs |
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Scope after MBA in digital marketing
The scope of MBA in digital marketing is diverse and can accommodate freelancers, entrepreneurs and start-ups people. Some of the most popular options that candidates can explore after their MBA are: -
PhD: - If you are interested in a career in education, then pursuing a PhD can give you a great opportunity to explore the teaching opportunities available.
MPhil: - You can also pursue an MPhil degree to enjoy better career opportunities.
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Frequently Asked Questions (FAQs)
Q: Is MBA in digital marketing good?
A:
Digital marketing is a highly competitive field in terms of the workplace. Anyone willing to keep updating their skills according to the advancement of technology can enjoy a fantastic MBA in digital marketing career options.
Q: What can I do after MBA in digital marketing?
A:
There are a wide range of career opportunities after MBA in Digital Marketing. Some popular career options include social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more.
Q: Is MBA in digital marketing a respected course?
A:
It is a well sought after course whose scope is currently in demand. Hence, it is well respected in the work field.
Q: Is MBA digital marketing hard?
A:
It is a very interesting field of study. Anyone with an interest in advertising, marketing and has knowledge in the digital sector will find this course entertaining.
Q: What is the salary after MBA in digital marketing?
A:
MBA in Digital Marketing salary varies depending on employers and location. It also varies as per the experience and skills a person has. The average MBA in digital marketing salary in India ranges from Rs. 3 lakhs to Rs. 15 lakhs.
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