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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The industry has entered an era where Digital Marketing is no more an optional tool, but has instead shown potential to be clubbed with Marketing Analytics to reveal consumer trends never thought of before. This immersive combination makes this Post Graduate certificate in Digital Marketing program immensely valuable. It is your chance to hone skills to magnify brand awareness, persuade consumers, thereby growing revenues multi-fold.

Consumer presence for a lot of brands has shifted online in a large way. In doing so, a significant amount of raw data is created, thereby becoming precious feedstock for digitally ready organizations for processing it and unearthing intelligible insights. On a separate note, it is well known that the return on investment on digital spends beats most traditional marketing endeavours hence Post Graduate certificate in Digital Marketing courses will be help applicants a lot.

TAPMI’s Postgraduate Certificate in Digital Marketing training has been carefully procured for an excellent learning experience of the digital space and its abundant, untapped potential. This course consists of live online classes that will be fruitful for professionals in the Sales & Marketing space as well as entrepreneurs.

The Highlights

One year program
Three hour live online class every Saturday
Veteran faculty
Professional Certificate issued on completion
Student loans available

Programme Offerings

live online classes
Expert Program Directors
Special Corporate Pricing

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	TAPMI Manipal

The tuition fee for the Post Graduate Certificate in Digital Marketing is as follows:

Programme Fee: INR 1,35,000 + GST

The following instalment options are available:-

Instalment	Amount
Instalment 1	INR 20,000 + GST
Instalment 2	INR 45,000 + GST
Instalment 3	INR 35,000 + GST
Instalment 3	INR 35,000 + GST

Note: GST (currently @ 18%) will be charged extra on these components.

Application Fee Details

Instalments	Application Fee
Round 1	INR 1,500 + GST
Round 2	INR 2,000 + GST
Round 3	INR 2,500 + GST

Eligibility Criteria

Work experience

Minimum work experience of 1 year is required as a prerequisite for this program.

Education

Applicants should be graduates at the time of making their application. Diploma holders are also eligible.

What you will learn

Social media skillsMarketing skills

Upon graduating from the Post Graduate Certificate in Digital Marketing classes, the participants will master the following concepts:

Application of digital marketing strategies across various platforms
Get equipped with Social Media Marketing techniques across Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
Develop various types of content such as ebooks, case studies, blogs among others
Inculcate Prescriptive Analytics to maximize revenue
Get familiar with Market structure competition and Online advertising models
Master the founding principles of Search Engine Optimization including on-page SEO and Mobile SEO
Become proficient in the nuances associated with Search Engine Marketing along with consumer journey
Implement Email marketing campaigns
Gain a deep understanding of the basics of conversion optimization
Learn basic reporting and data collection in the context of Google Analytics
Expedite the application of advanced analytics in Digital Marketing campaigns
Evaluate media planning and Data visualization for Descriptive analysis
Acknowledge results from Data set predictions and probability models

Who it is for

Digital Marketing Executive

The Post Graduate Certificate in Digital Marketing from TAPMI is a well-structured 1-year career launcher that enables future Digital Marketers to enhance reach and augment conversions. You will learn to design holistic Digital Marketing campaigns by incorporating the very basics of consumer sentiment along with the requisite marketing analytics to optimize the Return on investment.

This program will be particularly beneficial for the following:

Recent graduates with little work experience looking to make an entry into Digital Marketing
Professionals already engaged in Digital Marketing functions for their respective organizations looking to keep themselves abreast with the latest digital marketing growth initiatives coupled appropriately with analytics tools as a modern means
Professionals in the traditional marketing arena and brand managers who are keen on exploring the functionalities of Digital Marketing for their businesses
Business Leaders and Management Consultants aiming to incorporate a digital mindset in their marketing functions to affect a new found strategy to growth
Lastly, entrepreneurs and small businesses wanting to put Digital Marketing to good use for rapid marketing growth

Admission Details

The enrolment steps for the Post Graduate Certificate in Digital Marketing online courses are briefly outlined in the following section:

Enrolment

Once you are ready to join the course, please start your application from the home page of the course. The link can be found at the bottom of the program page. You will be prompted to enter your login credentials if you are a returning user. However, if you are a new user, please enter your primary email address to receive an OTP.

Application Portal

The application portal opens up in a new window and consists of 3 main sections:

Personal
Employment
An optional SOP section

Please enter the requisite information for each section, in the order that they appear in, to the best of your knowledge.

Payment

Once you provide the requisite information for each of the above 3 sections, please proceed to pay the tuition fee.

Application Details

In this course, you don't have to fill any technical form wherein you have to fill your educational and work details.

The Syllabus

Digital Product Management
Pricing in a Digital World
Fundamental Concepts in Marketing

Managing Social Media Campaigns - I
Managing Social Media Campaigns II - SEO
Managing Social Media Campaigns III - Paid Marketing
Other Digital Marketing Techniques

Google Analytics Applications
Marketing Analytics and Optimisation

Page quality, duplication and errors
Page directory and connections
Technical parameters of the website
Relevance of content

Evaluation process

Participants need to clear all but two modules/subjects at the very minimum to graduate from this program. Moreover, the attendance needs to be 70% or higher.

TAPMI Manipal Frequently Asked Questions (FAQ's)

1: Are there any offers for corporate enrolments for Post Graduate Certificate in Digital Marketing online program?

Yes, a discount of up to 10% is available if you enrol with your co-workers. Please visit the program page for more details.

2: Is Post Graduate Certificate in Digital Marketing online course a degree program?

This is a non-degree, non-diploma, Post Graduate Certificate Program offered by TAPMI Centre for Executive Learning (TCEL).

3: What is the duration of this course?

It is a 1-year course, with classes to be held once every week, on every Saturday from 6:45 pm to 9:45 pm.

4: When are payments due?

Payments are due as part of the application process, through the application portal.

5: Who are the faculty for this program?

Programme Director: Professor Jeevan J Arakal – Associate Professor, Chairperson – PGDM & Co-Chair Executive Education Programmes
Programme Faculty: Professor Vinod Madhavan – Associate Professor, Dean – Administration & Chairman – Executive Education Programmes and VEL
Industry Expert: Rajesh Menon – Director, Trigital Solutions Pvt. Ltd.