Digital Marketing for Hoteliers at Hotel Institute Montreux, Montreux

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.