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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

Executive Development Program in Digital and Social Media Marketing Certification emphasises the need for effective and profitable digital media marketing strategies ranging from Search Engine Marketing, Facebook, Instagram, LinkedIn to YouTube.

While most of the major brands have a robust digital and social media presence with huge engagements per post, start-ups, Small and Medium Enterprises (SMEs) and even individuals have started to build their own brand presence over digital platforms post the pandemic. Hence, the importance of digital platforms is no longer being ignored in modern marketing strategies. It's an integral component in almost all successful marketing plans including the likes of blogs, forums, Pinterest and SnapChat, digital and social networks that have dominated the advertising landscape over the last decade or so.

There is an irrefutable need for professionals and organizations to have end-to-end digital and social media expertise which you can learn through Executive Development Program in Digital and Social Media Marketing Classes.

All students after carrying out tasks like assignments get an Executive Development Program in Digital and Social Media Marketing Certification by IIM Visakhapatnam (IIMV)

The Highlights

Provided by IIM Visakhapatnam
Classes handled by industry specialists
Online course
6 Months
Simulation ExercisesS
Self-paced learning
Certificate of Completion

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Visakhapatnam

Executive Development Program in Digital and Social Media Marketing Certification Fees payment can be submitted using numerous payment methods like Credit and Debit Cards, or UPI payments.

Description	Amount
Course Training Total Fee - Indians	Rs. 65,000
Course Training Total Fee - Foreigners	USD 1500

Eligibility Criteria

Educational Qualification

The Programme is open to Research scholars, Industry Professionals, MCA Students, MBA Students, Degree Students, Polytechnic Students and other eligible students.

What you will learn

Social Media Marketing

Students enrolled in this Executive Development Program in Digital and Social Media Marketing Training discuss and learn about the core concepts by interactive sessions, hands-on-learning, capstone projects, and class exercises by industry experts. Candidates enrolled in this course will learn best practices used by marketing experts and develop the skills to connect business objectives with digital and social media strategies.

In this course, you will gain knowledge about the different factors both independent and dependent that actually drive social media marketing and you will be introduced to key digital marketing things just like in most Digital Marketing Certification Courses to copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results in the form of data and analytics.

All students will be capable of performing these after completion of Executive Development Program in Digital and Social Media Marketing Online Course:

Understand the concept of Digital Marketing
Understand the concept of Social Media Marketing
Hands-on-practice on SEO and SEM
Website optimization
Understanding of GTM (Google Tag Manager)
Understanding of UTM (Urchin Tracking Module)
Understand the concepts of Google Analytics
Understand the concepts of Google AdWords

Who it is for

Content Marketing SpecialistAffiliate Marketer

There shall be ample job opportunities for these roles below if the relevant students apply for Executive Development Program in Digital and Social Media Marketing Certification Course:

Admission Details

The admission for the certificate course in Executive Development Program in Digital and Social Media Marketing starts soon for limited seats only. Interested candidates are requested to enroll in this course straightaway by following the steps mentioned below:
Step 1: Open the application form

Step 2: Fill in the details

Step 3: Upload necessary documents

Step 4: Pay the course fees

Step 5: Wait for Confirmation of admission

The Syllabus

Discussion on Course Outline
Introduction and Background
Capstone Project details
Quiz Details
Simulation details

Evolution
Terminologies
Importance and Scope of Digital and Social Media Marketing

SERP
Black hat, white hat, and gray hat SEO
Keyword optimization

Website optimization
Meta tag, H tag, Alt tag
Internal backlink
Sitemap
Robot.txt

Backlink
Article Submission
Blog Submission
Map Listing
Business Listing
Social Backlink

Banner Advertisement
Display advertisement
PPC
Bid and PPC calculation

Account creation
Campaign creation
Campaign management
KPI's of successful campaign

Setting up an Account
Account Structure
Tracking and Reporting

What is a Tag and what is GTM
Setting up GTM
GTM Structure
Types of Triggers
Advantages of GTM
Measuring campaign effectiveness

Structuring UTM Parameter
Tracking with UTM Codes

Defining Social Media Marketing
Elements of Social Media Marketing
Social Media Vehicles

Social Media Mix
Social Media Campaign Management

Facebook Marketing
Facebook Page creation
Facebook Marketplaces
Facebook Campaign
Facebook Ad Creation
ROI calculation

LinkedIn Marketing
LinkedIn Campaign
Personal Branding using LinkedIn
LinkedIn Ad Creation

Instagram marketing
Insta influencer
Instagram Ad Creation

Twitter marketing
Twitter campaign
Twitter Ad Creation

YouTube Marketing
Video Advertisement Creation

WhatsApp Marketing
Snapchat Marketing
Reddit Marketing
Pinterest Marketing

Text Mining
Analyzing Customer Reviews
Twitter Analytics
Sentiment Analysis and Exploring
Consumer Emotions
Social Network Analysis
Viral Marketing
Selection of Optimal Channel for Advertisement

Creative Creation
Email Campaign Management

Remarketing using Digital and Social Media

Instructors

IIM Visakhapatnam Frequently Asked Questions (FAQ's)

1: Is digital marketing a good career?

Yes, digital and social media marketing is of course a well-paid job.

2: Is digital marketing in demand?

According to Linkedin, the digital and social media industry is growing every year and has the greatest number of job openings and Digital marketing is the most in-demand career in 2022.

3: How are the classes for this Executive Development Program in Digital and Social Media Marketing Online Course being held?

The Classes for this certification course by IIM Visakhapatnam are conducted via online mode.

4: Which institute provides this course?

Indian Institute of Management Visakhapatnam (IIMV) that belongs to the prestigious IIM family of business schools in India provides this online certificate course.

5: What is UTM and GTM?

UTM (Urchin Tracking Module) allows us to add tags to any URL and to track those metrics in your Google Analytics account. GTM (Google Tag Manager) does not provide any analytics and is used to deploy Google Analytics tracking.