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- Introduction
- Web Analytics - Why we should use?
- Adobe Analytics: Pre-requisities
- Early Reviews - Please Watch
Implement Adobe Analytics - The Ultimate Student Guide
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Adobe Analytics is a consumer analytics solution that allows users to maximize their company potential by putting data at the center of every marketing decision. Users of Adobe Analytics can integrate data from almost any medium, including the internet, smartphones, multimedia, IoT, applications, social media, and more. Implement Adobe Analytics - The Ultimate Student Guide online certification is developed by Jasvinder Singh Bhatia - Solution Architect and is offered by Udemy for students who aspire to become Adobe analytics experts.
Implement Adobe Analytics - The Ultimate Student Guide online course involves 4 hours of learning materials and 3 downloadable resources that educate students on how to use the Adobe Experience Platform Launch to deploy Adobe Analytics on their website. Implement Adobe Analytics - The Ultimate Student Guide online classes explain how to design and code customized variables, use predefined variables effectively supplied by Adobe, create processing rules, track campaigns, work with successful outcomes, conversion rate, and more.
The highlights
- Certificate of completion
- Self-paced course
- 4 hours of pre-recorded video content
- 3 downloadable resources
Program offerings
- Online course
- Downloadable learning resources
- 30-day money-back guarantee
- Unlimited access to course material
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
₹ 2,499
certificate availability
Yes
certificate providing authority
Udemy
What you will learn
Knowledge of web analytics
After completing the Implement Adobe Analytics - The Ultimate Student Guide certification course, students will gain a detailed understanding of the principles of Adobe Analytics along with the methodologies used for implementing adobe analytics. Students will learn about designing, developing, and deploying libraries in the working environment while examining the Adobe Analytics environment. Students will learn about strategies associated with working with an analytics dashboard, cloud debugger, adobe launch, predefined traffic variables, custom traffic variables, and product variables. Students will also acquire knowledge of the concepts like page naming, campaign tracking, and conversion events.
The syllabus
Introduction to Adobe Analytics
Adobe Analytics - Basic Concepts
- Report Suite Architecture
- Website Data Layer
- Adobe Analytics Data Types
- Adobe Analytics Variables
Analysis Workspace - Getting Started
- Adobe Experience Cloud Debugger
- How Adobe Analytics Collect Data?
- Analysis Workspace - Overview
- Analysis Workspace - Lab
Launch - By Adobe
- Launch - An Introduction
- Launch - Key Components
- Launch Workflow - Lab Part 1
- Launch Workflow - Lab Part 2
- Integrate AEM 6.3 with Launch - Lab
Launch - Add Adobe Analytics Extension
- Working with Adobe Analytics Extension
- Adobe Analytics Extension - Lab
Page Naming
- Why Page Naming is Important?
- Effective Page Naming - Lab
Predefined Traffic Variables
- Predefined Traffic Variables - Explained!
- Create Error Page Rule - Lab
- Create General All Page Rule - Lab
Custom Traffic Variables
- Custom Traffic Variables - Explained!
- Custom Traffic Variables - A Scenario
- Tag Newsletter Subscription - Lab
Tracking Campaigns
- Campaign Tracking - Explained!
- Campaign Tracking with Launch - Lab
Conversion Events
- Implement Conversion Events
- Newsletter Subscription using Events - Lab
Product Variable with Events
- Product Variable with Events - Explained!
- Shopping Cart - Product Views Lab
- Shopping Cart - Add to Cart Lab
Purchase Events And Variables
- Implement Purchase Confirmation Page
- Confirmation of Purchase - Lab
- Make a Hotel Reservation - Lab
Custom Conversion Variables
- How eVars work?
- Merchandising and eVars in Action
- Tracking Campaigns - Lab
Instructors
Mr Jasvinder Singh Bhatia
Solution Architect
Freelancer
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