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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays

Course Overview

The ‘Digital and Social Media Marketing for Business Growth’ online course is a study about the strategies and techniques involved in digital marketing and social media marketing to influence customer behavior and the relationship with stakeholders with improving business development management. This online program is provided by the Indian Institute of Management Calcutta for the professionals associated with digital media initiatives for sales and marketing.

The course enables the students to work with tools and techniques to enhance the strategic process and methods to enhance digital and social media marketing for effective communication. The program coordinator for the program is Prof. Saravana Jaikumar who is a faculty member of the department of marketing at IIM Calcutta. The program is guided by industrial professionals like Siddhesh Joglekar (Associate VP at BYJU’s - The Learning App) and Laxminarayanan G (management consultant) who equip the students with marketing and management skills for effective business management.

The Highlights

Online mode
Marketing management training
IIM Calcutta course
Five days program
Live sessions

Programme Offerings

Online lectures
Interactive Exercises
live sessions
Case Studies
discussions
practical projects
Presentations

Courses and Certificate Fees

Certificate Availability
no

The students of the ‘Digital and Social Media Marketing for Business Growth course are required to pay the course fee to get access to the course curriculum. A 10% discount on the program fee can be availed if the organization nominates 4 students for the same course.

Digital and Social Media Marketing for Business Growth fee structure

Heads	Amount in INR
Course fee	Rs 1,00,000 + applicable taxes.

What you will learn

SEO skillsDigital marketing skillsSocial Media MarketingSales skills

The ‘Digital and Social Media Marketing for Business Growth’ syllabus enables the learners of this program to achieve the following goals,

Equipping themselves with digital marketing and social media marketing tools.
Development of effective marketing programs for digital and social media.
Explore the strategies to estimate the success of digital and social media marketing with tools.
Develop techniques to merge the digital marketing methods into the larger marketing schemes for business development.

Who it is for

Social Media ManagerAdvertising ManagerSales RepresentativeSEO AnalystDigital Marketing Executive

The ‘Digital and Social Media Marketing for Business Growth’ course is designed for candidates who are professionals and executives who work with digital media marketing development in organizations. The course benefits the digital marketing executives, sales representatives, advertising managers, social media managers, SEO analysts, and other professionals associated with digital marketing initiates and designing of strategies for business management.