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Sales and marketing are two different functions of a business within an organisation that both have an effect on lead generation and revenue. When a product or service is designed, the manufacturing firm requires both sales, and marketing to coexist and work together to have a greater value proposition for the organisation.
Sales is the process of selling the product, and marketing is the process of bringing the interested people on board to sell their products. In recent years, due to a massive shift towards digitisation the sales, and marketing concepts have become interesting as they preach maximising sales by maximising outreach. Thus the sales and marketing courses online are here to help the interested candidates learn more, and become marketing managers.
What are Sales and Marketing Courses?
Courses for sales and marketing are those which are made to help every individual with the knowledge of customer behaviour, and about the smallest trends in the sales market. Through these online course for sales and marketing courses, the candidates will be learning about the different facets of marketing, and sales that will equip the candidates to make efficient decisions so that real-time business can be taken in the future.
Who Can Learn Sales and Marketing Courses?
Candidates who want to learn the trick of managing the marketing and sales of a business, and work at the managerial level or become an entrepreneur himself then marketing and sales courses are the best. If a candidate wants to do the following then he or she must learn sales and marketing courses with certificates online:
- Design strategies for more customer attraction
- Correct product positioning
- Mass promotion of products or services
- Designing campaigns to raise awareness of the products in the market
- Making full proof plans to attract, and retain customers
Eligibility Criteria For Sales and Marketing Courses
The eligibility criteria of sales and marketing courses online depends on the courses the students want to invest time on like at the bachelors, masters or postgraduate ones. Let us see the different criterias stated below:
Undergraduate Sales and Marketing Courses
The aspirant should pass their 10+2 examination in any stream from a recognized institution with at least 60% marks if they are in the general category, and must score 55% marks in the SC, ST or OBC category.
Postgraduate Sales and Marketing Courses
- The aspirant should have a bachelor's degree either under the stream of commerce, science, management or humanities or they may even have a CS/CA or ICWA degree to get admission into some of the best sales and marketing courses.
- If students have appeared for final sem exams in their graduation then they may also apply.
- The marks in the graduation under the general category should be minimum 50%, and in case where they are in the SC or ST or OBC category, must secure 45% or something equivalent to the same CGPA in graduation.
Certificate Sales and Marketing Courses
Passing class 12 with good marks, and from a recognized board will get chances of getting admission into courses for sales and marketing.
Explore Popular Certification Specialisations
Entrance Exams for Sales and Marketing Courses
To become an expert in Sales and Marketing getting a bachelor's degree, and then followed by a masters degree is very important. But getting into a good institution will require the candidates to be a part of some entrance examinations, and pass these exams properly. Apart from the class 12 marks, and graduation marks the candidates may consider these entrance examinations for entry into online course for sales and marketing.
- Symbiosis Entrance Test (SET)
- Joint Admission Test [DU JAT]
- Xavier Aptitude Test (XAT)
- Narsee Monjee Aptitude Test (NMAT)
- Symbiosis National Aptitude Test (SNAP)
Skills Required For Sales and Marketing Courses
Both training, and correct education is required to perform well in the field of marketing, and sales. A mixture of both hard, and soft skills are required to be a pro in this industry, and that can be learnt from sales and marketing courses after 12th. Not only having a good personality helps but also having an organisational behaviour in the workplace will make the work effortless. Here are some skills that will be important for people who wish to become a sales, and marketing specialist from courses for sales and marketing.
- Communication skills – This skillset is important so that the candidates may convince potential buyers, and explain the need of the product or service's requirements in their lives.
- Analytical Reasoning – Analysis skills are important as it is needed to analyse the potential buyer group, so that they are able to sell off the product or service, and analyse the information of the different customers.
- Creativity – Attracting clients with the use of promotional games or winning coupons is a must to survive in this competitive industry.
- Handle Criticism - Not all may like the product or service offered hence a sales, and marketing specialist should have the skills to handle and benefit from constructive criticism.
- Technical skills – A marketer will need to be a pro at maintaining excel sheets, social media handling, and managing tons of management software to run the business.
- Writing skills – Writing English in a concise yet correct manner, and avoiding grammatical errors is a requisite skill.
What You Will Learn in Sales and Marketing Courses
The objective of the different Sales and Marketing courses is to offer a great understanding to the interested candidates who want to get an idea of the market, and the target products, services, and the desired audiences. Here is what the candidates will learn from the various sales and marketing courses:
- Learning to create a never-ending demand and supply in the marketplace.
- Understand the role and domain of sales, and marketing sincerely
- Critically perform data analysis, and analyse the results thereby innovating new strategies accordingly.
- Studying the current situation of the market, and also identifying the recent trends.
- The candidates will also be able to manage a full sales team, and motivate them in terms of work.
- Contribute to the profitability, and success of the business in the long run.
Popular Sales and Marketing Courses and Certifications
Online Sales and Marketing certification courses, Sales and Marketing training and courses for sales and marketing classes are offered by well-known ed-tech companies. Some of the popular ones are offered by Futurlearn, Swayam, Jigsaw Academy and more.
Career Opportunities After Sales and Marketing Courses
A Sales and Marketing specialist will prove to be a game changer in any business because of their creativity and uniqueness. There is constant innovation in the market of product and services, and that too by start-ups or new business where there is a constant need, and an effort required for promoting, and selling the products to potential clients, and customers on a regular basis. Here are some of the career opportunities that one can seek after learning sales and marketing courses after 12th due to the ever increasing demand of sales, and marketing.
- Sales Manager
- Sales Representative
- Product Manager
- Social Media Manager
- Business Development Manager
- Marketing Analyst
- Marketing Manager
- Customer Relationship Manager
Salary Trends After Sales and Marketing Courses
After completing sales and marketing certification courses, the candidates will be securing good job positions with a handsome salary in between Rs. 7 - Rs. 31 lakhs per annum. Below in this table one will find career roles, and their average annual salary approximately stated.
Approx Average Salary
Rs. 12 lakhs p.a. (Approx.)
Rs. 31 lakhs p.a. (Approx.)
Rs. 7 lakhs p.a. (Approx.)
Social Media Manager
Rs. 5 lakhs p.a. (Approx.)
Business Development Manager
Rs. 8.25 lakhs p.a. (Approx.)
Rs. 7 lakhs p.a. (Approx.)
Rs. 9 lakhs p.a. (Approx.)
Scope of Sales and Marketing Courses
The opportunities are very much demanding. These specialists use analytical tools like big data that allows easy prediction of the behaviour of the customers. The candidates will always be finding regular job opportunities in the private, and public sectors as public relation managers. As the competition in this industry is getting severe, hence the scope of Sales and Marketing in the future is pretty bright.
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- Free Sales and Marketing Courses and Certifications
Every industry requires a Sales and Marketing department no matter what industry it is be it an IT firm, a politician, an apparel brand, a government scheme, a film personality, a new startup, a financial institution, a wedding, a food brand, or an E-commerce business. Some of the top recruiters of salesperson, and marketers who hire students who have pursued from some of the best sales and marketing courses are:
- One Plus
- Eros Now
- Walt Disney
Sales and Marketing Courses By Top Providers
Some of the best online Sales and Marketing Courses along with certifications are offered by providers like Futurelearn, Jigsaw Academy, and more. One can enrol into any of these educational websites, and brush up their knowledge on the different aspects of sales and marketing.
Explore Sales and Marketing Certification Courses
Q) Is JEE required for enrolling into Sales and Marketing Courses?
Q) Are sales and marketing certificate courses hard to pursue?
Ans) With proper focus, and determination the students may pursue these certification courses in sales and marketing with ease.
Q) What are the responsibilities of Sales and Marketing professionals?
Ans) Some of the most important responsibilities sales, and marketing professionals have is attracting potential customers, and design strategies to retain them.
Q) Can both male, and female candidates apply for the sales and marketing courses in India?
Ans: Both male, and female students are allowed to apply for courses in sales and marketing.
Q) What is the highest average salary can someone earn after learning sales, and marketing courses online?
Ans) The highest salary one can earn is around Rs, 31 lakhs per annum after they become a market analyst, after pursuing certification courses in sales and marketing.
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