MBA Advertising and Public Relations at PIMR Indore Offline Course

The MBA (Advertising & Public Relations) is a two-year full-time postgraduate programme designed to nurture creative strategists, brand storytellers, media planners, and communication leaders capable of shaping impactful brand narratives in today’s digital and reputation-driven economy.

The programme integrates core management foundations with advanced communication and creative practices such as:

• Advertising Strategy & Campaign Planning
• Media Planning & Buying
• Corporate Communication & Public Relations
• Digital & Social Media Marketing
• Content Creation & Copywriting
• AI-driven Creative & Communication Tools

Aligned with Outcome-Based Education (OBE) principles, the curriculum emphasizes:

• Strategic Brand Communication
• Integrated Marketing Communication (IMC)
• Digital & Influencer Strategy
• Reputation & Crisis Management
• Data-Driven Campaign Effectiveness

Graduates are prepared for dynamic careers across:

Advertising Agencies | PR Firms | Media Houses | Digital Marketing Agencies | Corporate Communication | Creative & Branding Consultancies | FMCG | BFSI | E-Commerce | Start-ups