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    Quick Facts

    Total Fees
    5.00 L
    Exam
    CMAT
    Seats
    60

    Fees Details

    General

    5.00 L

    Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

    Course Details

    MODE

    Full time

    DURATION

    24 Months

    The MBA (Advertising & Public Relations) is a two-year full-time postgraduate programme designed to nurture creative strategists, brand storytellers, media planners, and communication leaders capable of shaping impactful brand narratives in today’s digital and reputation-driven economy.

    The programme integrates core management foundations with advanced communication and creative practices such as:

    • Advertising Strategy & Campaign Planning
    • Media Planning & Buying
    • Corporate Communication & Public Relations
    • Digital & Social Media Marketing
    • Content Creation & Copywriting
    • AI-driven Creative & Communication Tools

    Aligned with Outcome-Based Education (OBE) principles, the curriculum emphasizes:

    • Strategic Brand Communication
    • Integrated Marketing Communication (IMC)
    • Digital & Influencer Strategy
    • Reputation & Crisis Management
    • Data-Driven Campaign Effectiveness

    Graduates are prepared for dynamic careers across:

    Advertising Agencies | PR Firms | Media Houses | Digital Marketing Agencies | Corporate Communication | Creative & Branding Consultancies | FMCG | BFSI | E-Commerce | Start-ups


    Eligibility Criteria

    • Graduation in any stream with a minimum of 50% marks (45% in the case of SC, ST and OBC, excluding the creamy layer category of Madhya Pradesh) in aggregate from any UGC/AICTE-approved Indian university or from a foreign university recognised by the Association of Indian Universities (AIU) or an institute recognised by the concerned university as equivalent thereto. The bachelor’s degree must be a minimum of three years in duration after passing the Higher Secondary (10+2) examination of the (10+2) system or equivalent.

    Admission Details

    Marks Obtained / Rank Obtained in All India Entrance Test CMAT (Common Management Admission Test) will be considered.

    Applications for Admissions are open.

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