- What Is Digital Advertising
- Why Digital Advertising Works
- Facebook Ads vs Google Ads
- How To Get Attention On Social Media
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Become a Digital Marketing Advertising Specialist online certification is developed by Robin & Jesper - Digital Marketing & Business Instructor and is offered by Udemy, which is designed for applicants who are having trouble getting website traffic, leads, and sales and want to learn digital marketing from the ground up. Become a Digital Marketing Advertising Specialist online course by Udemy aims to teach applicants how to design effective ads for their business and career growth on popular platforms.
Become a Digital Marketing Advertising Specialist online classes involves 28.5 hours of video-based training materials as well as 4 articles and 3 downloadable resources that contain templates and tools to aid candidates in improving their digital marketing. This course covers a variety of online marketing strategies, including YouTube marketing, Twitter marketing, Instagram marketing, Google AdWords, Pinterest marketing, LinkedIn marketing, Quora marketing, and Facebook marketing.
The highlights
- Certificate of completion
- Self-paced course
- 28.5 hours of pre-recorded video content
- 4 articles
- 3 downloadable resources
Program offerings
- Online course
- Learning resources. 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Become a Digital Marketing Advertising Specialist certification course, applicants will gain a practical understanding of the principles and practices of digital marketing. Applicants will explore the fundamentals of e-commerce and sales psychology. Applicants will learn about Google Ads, Facebook Ads, Facebook Messenger Ads, Instagram Ads, YouTube Ads, Pinterest Ads, Twitter Ads, and Quora Ads concepts and strategies. Applicants will also learn copywriting skills and be able to develop online marketing strategies.
The syllabus
Introduction
Facebook Ads
- Facebook Ads Explained
- Getting Started
- Facebook Ads Objectives
- Facebook Ads Structure
- Locations & Demographics
- Detailed Targeting
- Languages
- Connections
- Placements
- Specific Mobile Devices & Operating Systems
- Optimization for Ad Delivery
- Cost Control
- Budget & Schedule
- Delivery Type
- Format
- Add an Instant Experience
- Media
- Multiple Placements
- Text & Links
- Build a URL Parameter
- Facebook Pixel
- Review
- Overview 1
- Overview 2
- View Charts
- Quick Editing
- Quick Creation
- A/B Test
- Campaign Tags
- Rules
- Breakdown
- Reports
- Bulk Manage
- Business Manager
- Audiences Explained
- Audience Insights
- Website Custom Audience
- Email Custom Audience
- Video Custom Audience
- Instagram Custom Audience
- Lead Form Custom Audience
- Events Custom Audience
- Facebook Page Custom Audience
- Shopping Custom Audience
- Lookalike Audience
- How to Use Audiences
- Creative Hub
- Conversion Ads
- Video Ads
- Lead Generation Ads
- Offer Ads
- Local Awareness Ads
- Messenger Ads
- Catalog Sales Setup
- Catalog Sales Ads
Google Ads
- New Users Info
- Set Up Your Google Ads Account
- Google Ads Structure
- Networks
- Campaign Start & End Dates
- Campaign URL Options
- Dynamic Search Ads
- Location Targeting
- Languages
- Audiences: Types
- Audiences: Targeting
- Budget
- Bidding
- Automated Bid Strategies
- Manual CPC
- Ad Formulas
- Ad Schedule
- Ad Rotation
- Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Lead Form Extension
- Message Extensions
- Promotion Extensions
- Price Extensions
- Location Extensions
- Ad Groups Structure
- Set Up Your Ad Group
- Ads Rules
- Successful Text Ads Principles
- Set Up Your Text Ad
- Review Process Shortcut
- Billing
- Dashboard
- Conversion Tracking
- Generate Website Conversion Tracking Code
- Install Global Site Tag
- Install Website Conversion Tracking
- Understanding Keywords
- Keyword Research
- Keyword Planning
- Keyword Organising
- Keyword Match Types
- Negative Keywords
- Finding & Listing Negative Keywords Part 1
- Finding & Listing Negative Keywords Part 2
- Keyword Research - Finding Keywords
- Keyword Research - Finding Keywords Part 2
- Keyword Research - Finding Competitors Keywords
- Keyword Planning - Using the Buyer’s Funnel
- Keyword Planning - Volume & Costs Estimates
- Keyword Organising - Finding Themes & Wrapping
- Calculate Your Max CPC Bid
- Quality Score
- Ad Rank
- Manage Multiple Accounts (MCC)
- Split Testing
- Remarketing
- Final Words
Sales Psychology
- Reciprocity
- Curiosity
- Scarcity
- Social Proof
- Buyer Persona
Instagram Ads
- Instagram Ads Explained
- Set Up Your Advertising Account
- Promote Post Ad
- Instagram Feed Ad - Campaign
- Instagram Feed Ad - Ad Set
- Instagram Feed Ad - Ad
- Instagram Stories Ad
- Instagram Ads Assignment
YouTube Ads
- Why Use Video Ads?
- Connect Google Ads & YouTube
- Starting Our Video Ad Campaign
- Video Ad Formats
- Bidding Strategy
- Delivery Method
- Networks
- Inventory Type
- Excluded Contents, Types & Labels
- Selective Optimisation
- Frequency Capping
- YouTube Keywords
- Topics
- Placements
- Bidding
- Set Up Video Ad
- Companion Banner
- Discovery Ad
- Improve Profits Strategy
Pinterest Marketing
- Why Pinterest Ads Work
- Set Campaign
- Set Ad Group
- Set Ad Pin
LinkedIn Marketing
- Advertising on LinkedIn
- Set Content & Audience
- Set Budget & Schedule
Quora Marketing
- Set Campaign
- Set Ad Set
- Create Ad & Dashboard
Twitter Marketing
- Set Campaign
- Set Ad Group
- Dashboard
Copywriting
- What is Copywriting
- Benefits vs Features
- Know What You're Selling
- Know Who You’re Selling To
- 3 Keys to Sell Anything
- Writing Personalities
- It's Never Time or Money
- Headlines
- Subheads
- Use Persuasion
- Use Power Words
- The Steps To a Perfect Story
- The AIDA Model
- Remove Writer's Block
- Call-To-Action
- How To Call-To-Action
- Recap
Bonus Lecture
- Bonus Lecture
Instructors
Mr Robin
Instructor
Freelancer