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Ever had a product/service which was so good, yet still fell behind in the market? Wondered what was wrong? Perhaps your product didn’t reach the doorsteps of the right client? Perhaps there was no effective media management? Good business means good products plus good marketing. Both should go hand in hand. Because if something falls behind, you might make some profit in the short run, but in the long run, the business will fail. Hence media management is a necessity more than ever. There is a high demand for skilled media managers, digital marketers, and relevant professionals who can produce content in the media that gets the customers interested. Also note that these professionals have to adhere to their deadlines, budgets, and more. So can you handle it? Don’t worry. There are numerous media management courses online which can mentor you to get where you want to go.
What is Media Management?
In simple terms, media management is the process of effective handling of media outlets to produce the most productive results in business or any initiative, i.e how media organisations use their finite resources to meet the needs and wants of a given society. It is an interdisciplinary research of two different social sciences: business and communication. Industry experts in business have understood the importance of media as a powerful ‘medium’ for them to reach their customers. So these professionals began to popularise media management in academics in the early 20th century. By the end of the 20th century, media management became an academic discipline with UG, PG, diploma and research courses as well as academic conferences, publications, and more.
Who can pursue Media Management Courses?
- You are a great organiser and know the impact of media and how to direct its momentum.
- You are already a professional (working in marketing or in any other field) or an entrepreneur. Having good media management skills can help your company/business.
- You are in college pursuing fields such as business and management, commerce, engineering, and others and can see the potential of having skills in media management.
If this is you, then Media Management courses are for you!
Eligibility Criteria for Media Management Courses
Note: commerce is preferred as you will learn business courses.
For PG Media Management courses, you must have a bachelor's with a minimum passing percentage (55%)
Depending on the institute, you might have to pass entrance exams. You must complete your entrance exam or get a merit-based admission based on the university.
Entrance Exams for Media Management Courses
- DU JAT
- IPMAT (conducted by IIM Indore)
- CMAT (conducted by the NTA. For MBA/PGDM courses in B-schools across India.)
You can also take online Media Management courses.
Skills required for Media Management Courses
- Basic Computer skills
- Creativity and Innovation
- Time Management
- Designing skills
- Logical and analytical skills
- Interpersonal skills
- Adaptability and flexibility
Also Read: Popular providers offering Media Management courses and certifications
What will you learn in Media Management courses?
There are multiple subjects in Media management courses to train you in the finance and marketing aspects of the business. You learn effective ways to manage your resources so you can utilise them to get the best results. Some of the core concepts taught are:
For UG Media Management courses
- Business economics
- Financial Management
- Communication theory
- Business Accounting
- Marketing Management
- Human Resource Management
- Mass Communication
- Media and Culture
- Policy and Strategy
For PG Media Management courses
- Modern Business Organization
- Media Law and Regulations
- Consumer Behaviour
- Business Communication Skill
- Social Media Marketing
- Global Business Environment & Economics
- Advertising Management & Public Relation
- Media technology
- Business Ethics and Corporate Government
Popular Media Management Certification Courses
If you are working in a field such as advertising, then it is better that you have at least a bachelor’s degree or diploma in the field (preferable but not mandatory). But what if you are not in these related fields? You are an entrepreneur or an engineer and you might have to step into the field of marketing. Then media management certification courses can help you. These media management courses online can bridge any gap that you might have. Here are the top online media management courses offered by the leading universities.
Career Opportunities after Media Management courses
As a social media manager, your tasks involve creating a strong digital presence for your brand. You will come up with excellent marketing campaign strategies that can generate more traffic for your brand (i.e. gaining organic followers - unpaid) on the digital platform. You will also conduct regular analyses, posts, Q&A sessions, and more.
As a project manager, you will handle everything from a managerial perspective. You assign tasks to various departments in the company and supervise them. You will also train your staff so that they can train others in turn. Your major focus is on five project management processes namely, initiating, planning, executing, monitoring and controlling, and closing.
- Content Writer
- Digital Marketing Executive
- SEO Analyst
- SEO Manager
- Digital Journalist
- Media Operations Analyst
- Market Research Analyst
- Media strategist
You can expect high compensation as your skill drives the business to new heights. Talent can make 'n' times the profit of a company and hence many corporations are more than willing to pay a portion of their success to talented professionals. Here are some of the top careers in media management along with their compensation.
Experience in years
Average Base Salary p.a.
Social Media Manager
** Source of salary Details: Payscale & Glassdoor
Note: The above salary details may vary depending on experience, skills, company, location and other factors.
Popular Online Media Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Top Recruiters for Digital Media Professionals
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Q: Can I learn online Media Management courses and get better jobs?
A: Yes you can. While taking relevant degrees (e.g: mass communication) would prove very useful. If you come from backgrounds such as English literature, history and others, you can still make it in the field. Here, taking online media management courses will give you enough preparation.
Q: What is the duration of Media Management courses?
A: For UG Media Management courses, it can take 3 years. When it comes to PG in Media Management courses, it is 2 years. For a diploma in Media Management, it can take 3 years to complete. You can also complete most Media Management certification courses within the span of a few months.
Q: What is the cost of Media Management courses?
A: For UG Media Management courses, the fee ranges from Rs 53,370/- to 10 lakhs (private) and Rs 54,000 (public). For PG Media Management courses, it can range from Rs 24,000/- to 13.34 lakhs (private) and Rs 14,400/- to 2.50 lakhs (public). For a doctorate in Media Management courses, the cost ranges from Rs 3.60 lakhs (private). For a diploma in Media Management courses, it can range from Rs 1.17 lakhs to 15.94 lakhs (private) and Rs 4,180/- (public). Most Media Management certification courses are free of cost.
Q: What are some of the best colleges in India for studying Media Management courses?
A: Some of the best institutes in the country for Media Management courses are:
- Welingkar Mumbai
- IISWBM Kolkata
- Chitkara Business School, Patiala
- Burdwan University
- Punjabi University
- Uttaranchal Institute of Management, Dehradun
- HITS Chennai
Q: Is it difficult to learn media management courses?
A: Absolutely not. But ask yourself this question? Are you active on social media? Do you have what it takes to churn out attractive content? Can you head a team in driving traffic to a site? If all these get a positive nod from your side, then media management courses will be a breeze.
Q: What is the necessity for media management courses?
A: To broaden the reach of a great product, you need great marketing content. To make marketing effective, you need great Media Management. Without it, you cannot pool resources for specific projects. Hence the necessity for media management courses.
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