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Ever had a product/service which was so good, yet still fell behind in the market? Wondered what was wrong? Perhaps your product didn’t reach the doorsteps of the right client? Perhaps there was no effective media management?
Good business means good product plus good marketing. Both should go hand in hand. Because if one falls behind, you might make some profit in the short run, but in the long run, the business will fail. Hence media management is a necessity more than ever. There is a high demand for skilled media managers, digital marketers, etc. who can produce content in the media that gets the customers interested. Also note that these professionals have to adhere to their deadlines, budgets, etc. So can you handle it? Don’t worry. There are media management courses which can mentor you to get where you want to go.
What is Media Management?
In simple terms it is the process of effective handling of media outlets to produce the most productive results in business or any initiative, i.e how media organizations use their finite resources to meet the needs and wants of a given society. business/cultural/governmental use)
It is an interdisciplinary research of two different social sciences: business and communication. The industry experts in business have understood the importance of media as a powerful ‘medium’ for them to reach their customers. So these professionals began to popularise media management in academics from the early 20th century. By the end of the 20th century, media management became an academic discipline with UG, PG, diploma and research courses as well as academic conferences, publications, etc.
Who can pursue Media Management Courses?
- You are a great organiser and knows the impact of media and how to direct it momentum
- You are already a professional (working in marketing or in any other field) or an entrepreneur. Having good media management skills can help your company/business
- You are in college pursuing fields such as business and management, commerce, engineering, etc. and can see the potential of having skills in media management.
If this is you, then Media Management courses are for you!
Eligibility Criteria for Media Management Courses
Note: commerce is preferred as you will learn business courses.
For PG Media Management courses, you must have a bachelors with a minimum passing percentage (55%)
Depending on the institute, you might have to pass entrance exams.The candidate must complete their entrance exam or get a merit-based admission based on the university.
Entrance Exams for Media Management Courses
- DU JAT
- IPMAT (conducted by IIM Indore)
- CMAT (conducted by the NTA. For MBA/PGDM courses in B-schools across India.)
You can also take online Media Management courses.
Skills required for Media Management Courses
- Basic Computer skills
- Creativity and Innovation
- Time Management
- Designing skills
- Logical and analytical skills
- Interpersonal skills
- Adaptability and flexibility
What will you learn in Media Management courses?
There are multiple subjects in Media management courses to train you in finance, marketing aspects of the business. You learn effective ways to manage your resources so you can utilise to get the best results. Some of the core concepts taught are:
For UG Media Management courses
- Business economics
- Financial Management
- Communication theory
- Business accounting
- Marketing Management
- Human Resource Management
- Mass Communication
- Media and culture
- Policy and Strategy
For PG Media Management courses
- Modern Business Organization
- Media Law and Regulations
- Consumer Behaviour
- Business Communication Skill
- Social Media Marketing
- Global Business Environment & Economics
- Advertising Management & Public Relation
- Media technology
- Business Ethics and Corporate Government
Popular Media Management Certification Courses
If you are working in a field such as advertising, then it is better that you have at least a bachelor’s degree or diploma in the field (preferable but not mandatory) But what if you are not in the related field? You are an entrepreneur or an engineer and you might have to step into the field of marketing. Then these media management courses can help you. And as always these courses can bridge any gap that you might have.
New York University, New York via Edx
Career Opportunities after Media Management courses
Your tasks involve creating a strong digital presence for your brand. You come up with excellent marketing campaign strategies that can generate more traffic for your brand (i.e. gaining organic followers - un-paid) on the digital platform. You conduct regular analysis, posts, Q & A sessions, etc.
You handle everything from a managerial perspective. You assign tasks for various departments in the company and supervise them. You train your staff so that they can train others in turn. Your major focus is on five project management processes namely, initiating, planning, executing, monitoring and controlling, closing.
- Content Writer
- Digital Marketing Executive
- SEO Analyst
- SEO Manager
- Digital Journalist
- Media Operations Analyst
- Market Research Analyst
- Media strategist
You can expect high compensation as your skill drives the business to new heights. Talent can make n times the profit of a company and hence many corporations are more than willing to pay a portion of their success to the talented professional. Here are some of the top careers in media management along with their compensation.
Experience in years
Average Base Salary p.a.
Social Media Manager
** Source of salary Details: Payscale, Glassdoor
Note: The above salary details may vary depending on experience, skills, company, location etc.
Scope after Media Management Courses
Q: Can I learn online Media Management courses and get better jobs?
A: Yes you can. While taking relevant degrees (e.g: mass communication) would prove very useful, you can also come from backgrounds such as english literature, history etc. and still make it in the field. Here, taking online media management courses will give you enough preparation.
Q: What are the different durations for Media Management courses?
A: For UG Media Management courses, it can take 3 years. When it comes to PG in Media Management courses it is 2 years. For a diploma in Media Management it can take 3 years to complete. You can complete most Media Management certification courses within the span of a few months.
Q: What are the costs for different Media Management courses?
A: For UG Media Management courses, it can range from INR 53,370/- to 10 lakhs (private) and INR 54,000 (public). For PG Media Management courses, it can range from INR 24,000/- to 13.34 lakhs (private) and INR 14,400/- to 2.50 lakhs (public). For a doctorate in Media Management courses, the cost is from 3.60 lakhs (private). For a diploma in Media Management courses, it can range from 1.17 lakhs to 15.94 lakhs (private) and INR 4,180/- (public). Most Media Management certification courses are free of cost.
Q: What are some of the best colleges in India for studying Media Management courses?
A: Some of the best institutes in the country for Media Management courses are:
- Welingkar Mumbai
- IISWBM Kolkata
- Chitkara Business School, Patiala
- Burdwan University
- Punjabi University
- Uttaranchal Institute of Management, Dehradun
- HITS Chennai
Q: Is it difficult to learn media management courses?
A: Absolutely not. But ask yourself this question? Are you active on social media? Do you have what it takes to churn out attractive content? Can you head a team in driving traffic to a site? If all these get a positive nod from your side, then media management courses will be a breeze.
Q: What is the necessity for media management courses?
A: To have broaden the reach of a great product you need great marketing content. To make the marketing then effective, you need great Media Management. Without it you cannot pool in resources for specific projects. Hence the necessity for media management courses.
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