1 Courses and Certifications

Online Media Management Courses & Certifications

Ever had a product/service which was so good, yet still fell behind in the market? Wondered what was wrong? Perhaps your product didn’t reach the doorsteps of the right client? Perhaps there was no effective media management?

Good business means good product plus good marketing. Both should go hand in hand. Because if one falls behind, you might make some profit in the short run, but in the long run, the business will fail. Hence media management is a necessity more than ever. There is a high demand for skilled media managers, digital marketers, etc. who can produce content in the media that gets the customers interested. Also note that these professionals have to adhere to their deadlines, budgets, etc. So can you handle it? Don’t worry. There are media management courses which can mentor you to get where you want to go.  

What is Media Management?

In simple terms it is the process of effective handling of media outlets to produce the most productive results in business or any initiative, i.e how media organizations use their finite resources to meet the needs and wants of a given society. business/cultural/governmental use) 

It is an interdisciplinary research of two different social sciences: business and communication. The industry experts in business have understood the importance of media as a powerful ‘medium’ for them to reach their customers. So these professionals began to popularise media management in academics from the early 20th century. By the end of the 20th century, media management became an academic discipline with  UG, PG, diploma and research courses as well as academic conferences, publications, etc.

Who can pursue Media Management Courses?

  • You are a great organiser and knows the impact of media and how to direct it momentum
  • You are already a professional (working in marketing or in any other field) or an entrepreneur.  Having good media management skills can help your company/business 
  • You are in college pursuing fields such as business and management, commerce, engineering, etc. and can see the potential of having skills in media management.

If this is you, then Media Management courses are for you!

Eligibility Criteria for Media Management Courses

 For UG Media Management courses, you must have (10 +2) qualification with a minimum passing percentage (50%) in science / humanities / commerce streams etc. 

Note: commerce is preferred as you will learn business courses. 

For PG Media Management courses, you must have a bachelors with a minimum passing percentage (55%)

Depending on the institute, you might have to pass entrance exams.The candidate must complete their entrance exam or get a merit-based admission based on the university. 

Entrance Exams for Media Management Courses

 You can also take online Media Management courses.

 Skills required for Media Management  Courses

  • Basic Computer skills 
  • Leadership
  • Creativity and Innovation
  • Time Management
  • Designing skills
  • Logical and analytical skills
  • Interpersonal skills
  • Adaptability and flexibility

What will you learn in Media Management courses?

There are multiple subjects in Media management courses to train you in finance, marketing aspects of the business. You learn effective ways to manage your resources so you can utilise to get the best results. Some of the core concepts taught are:

For UG Media Management courses

For PG Media Management courses

Popular Media Management Certification Courses

If you are working in a field such as advertising, then it is better that you have at least a bachelor’s degree or diploma in the field (preferable but not mandatory) But what if you are not in the related field? You are an entrepreneur or an engineer and you might have to step into the field of marketing. Then these media management courses can help you. And as always these courses can bridge any gap that you might have.


Offered by



Theories of Media and Technology

New York University, New York via Edx

14 weeks


Career Opportunities after Media Management courses 

Social Media Manager

Your tasks involve creating a strong digital presence for your brand. You come up with excellent marketing campaign strategies that can generate more traffic for your brand (i.e. gaining organic followers - un-paid) on the digital platform. You conduct regular analysis, posts, Q & A sessions, etc. 

Project Manager

You handle everything from a managerial perspective. You assign tasks for various departments in the company and supervise them. You train your staff so that they can train others in turn. Your major focus is on five project management processes namely, initiating, planning, executing, monitoring and controlling, closing. 

Other careers

Salary Trends

You can expect high compensation as your skill drives the business to new heights. Talent can make n times the profit of a company and hence many corporations are more than willing to pay a portion of their success to the talented professional. Here are some of the top careers in media management along with their compensation.

Experience in years

Average Base Salary p.a.

Social Media Manager

INR 3,48,984/-

Project Manager

INR 12,58,849/-  

Content Writer 

INR 2,83,903/-

Digital Journalist

INR 3,14,415/- 

Media Strategist

INR 17,97,340/-

** Source of salary Details: Payscale, Glassdoor

Note: The above salary details may vary depending on experience, skills, company, location etc. 

 Scope after Media Management Courses 

Top Recruiters











Q: Can I learn online Media Management courses and get better jobs?

A: Yes you can. While taking relevant degrees (e.g: mass communication) would prove very useful, you can also come from backgrounds such as english literature, history etc. and still make it in the field. Here, taking online media management courses will give you enough preparation.

Q: What are the different durations for Media Management courses?

A: For UG Media Management  courses, it can take 3 years. When it comes to PG in Media Management  courses it is 2 years. For a diploma in Media Management it can take 3 years to complete. You can complete most Media Management certification courses within the span of a few months.

Q: What are the costs for different Media Management courses?

A: For UG Media Management courses, it can range from INR 53,370/- to 10 lakhs (private) and INR 54,000 (public). For PG Media Management courses, it can range from INR 24,000/- to 13.34 lakhs (private)  and INR 14,400/- to 2.50 lakhs (public). For a doctorate in Media Management courses, the cost is from 3.60 lakhs (private). For a diploma in Media Management courses, it can range from 1.17 lakhs to 15.94 lakhs (private) and INR 4,180/- (public). Most Media Management certification courses are free of cost.

Q: What are some of the best colleges in India for studying Media Management courses?

A: Some of the best institutes in the country for Media Management courses are:

Q: Is it difficult to learn media management courses?

A: Absolutely not. But ask yourself this question? Are you active on social media? Do you have what it takes to churn out attractive content? Can you head a team in driving traffic to a site? If all these get a positive nod from your side, then media management courses will be a breeze.

Q: What is the necessity for media management courses?

A: To have broaden the reach of a great product you need great marketing content. To make the marketing then effective, you need great Media Management. Without it you cannot pool in resources for specific projects. Hence the necessity for media management courses.

Career Category
Theories of Media and Technology

Offered by

NYU via Edx

Theories of Media and Technology

This course of Theories of Media and Technology that will be taught to the participants through edX will equip the course takers with fundamental concepts regarding technology and media. 

The participants will be able to apply the acquired knowledge to real-life challenges, issues, current trends, and even their own ideas about art and design. This course will prove to be beneficial for developing a connection between your works and a deep as well as changing question and idea structure. It will help them gain a deeper understanding of people as consumers, media users, and creators. 

This is an introductory level course, which means all the educational requirements to become an efficient media and technology professional is provided through this course. The students can opt for this course that lasts for 14 weeks and requires 8-10 hours of weekly study. 

...Read More
14 Weeks
September 19 - January,02 2022
Skills Covered:
Knowledge of Media Ethics


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