The global business environment today is challenging and constantly changing. Operating within such environments that are often plagued by financial and political uncertainties, business organizations have to strive hard to build, nurture, and sustain a favorable reputation amongst their customers, investors, and other stakeholders. To do so, businesses need to inform and communicate their corporate messages with their internal and external stakeholders – employees, government, media, investors, competitors, industry partners, and of course customers and target audience with utmost efficiency and credibility using the communication channels available to them including social media. Therefore, organizations – big and small; private and public are on the lookout for skilled, smart communication executives to create and implement communication strategies.
The Post Graduate Diploma in Corporate Communications (PGDCC) offered at School of Communication, MAHE, Manipal is one-year specialized, the intensive program empowers students with the right tools and understanding of professional communication practices in the corporate world. This course enables students to become competent corporate communication practitioners who will be sought after by business organizations to manage their internal and external communication needs for brand building and reputation management.
This program is suitable for students aiming to work for global MNCs and are looking for a specialist program in communications after their undergraduate studies as well as working professionals – especially those in business communications roles – keen on enhancing their qualifications and skills with essential knowledge of Corporate Communications. Employment opportunities for successful graduates are aplenty in private and public organizations across the globe. One can find employment opportunities in Corporate Communication departments or be part of specialist teams handling Media Relations, Investor Relations, Public Relations, Customer Engagement, Public Affairs among others or even branch out to become expert Brand Communicators, Image Consultants, Crisis and Issue Managers among others.
Admissions are based on MAHE’s all-India admission test called Manipal Entrance Test (MET) and Personal Interview (PI) and Group Discussion (GD) at School of Communication, Manipal.
To seek admission to the Post Graduate Diploma in Corporate Communication (PGDCC) program at School of Communication, one must:
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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