Certificate
This course will reinforce the concept of communication in corporate reputation. About ten to fifteen years ago reputation management as a concept invaded the prospect of the corporate world and business in India. After attempting to understand the subtlety in managing the reputation of a corporation it was boiled down to the characteristics of reputation management as product, service and leadership, innovation, workplace culture, corporate stewardship. The conclusion that was drawn is that the total of an account or balance sheet of any company is directly proportional to the corporate’s reputation in the market. All of this brought in a compulsive need to build techniques and learn about reputation.
There were other compulsory components such as demand for transparency, stakeholder expectations, changing communication patterns, and openness, and authenticity. With the digitalization in communication, it was necessary to maintain the reputation which was becoming increasingly difficult. This course will be an overview of how communications in the corporate world affect the reputation that a business may enjoy in the market.
In these trying times, how do organizations address stakeholder concerns, develop and build perceptions, manage trust deficit? With this increasing need to address challenges associated with managing ever-changing demands and expectations, candidates will find the course to be a comprehensive guide on how to tackle them.
In the Indian context, this course is the first of its kind that will focus on questions such as how to manage reputation with special attention on developing communication skills.
...Read More

22
Days
₹
70,000