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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

Value Creation is the central focus of any business. Nowadays, corporate decisions influenced by Artificial Intelligence and Machine Learning (AIML) are creating considerable value for modern businesses. This new development has induced many new entrepreneurs to learn all the skills and theories related to Artificial Intelligence and implement the same in achieving business objectives.

The Advanced Programme in Artificial Intelligence-Powered Marketing Certification will give the interested applicants the opportunity to analyse every aspect of Artificial Intelligence-powered Marketing. According to 72% of the marketers, the advent of AI in marketing has brought tremendous advancements in the corporate worlds. In other words, you can refer to it as a business advantage in the current scenario.

One programme can change your whole mindset for business activities and the way of handling it in this competitive market. Working executives who have completed graduation or post-graduation in any field with relevant work experience can apply for the Advanced Programme in Artificial Intelligence-Powered Marketing Certification course by IIM Calcutta.

The Highlights

Advanced course on Artificial Intelligence
Value Creation for any business
Certification for the budding entrepreneurs
Knowledge about AI and ML-powered marketing techniques
Statistical analysis with modern approaches
Engaging online classes
Problem-solving sessions
Innovative methods of teaching
A power-packed digital marketing programme
Conceptual studying
Lectures from the highly educated faculty
Analytical solutions for business growth
Weekly classes with a fixed time schedule

Programme Offerings

Marketing Activities
Customer Engagement
B2C Business
Interactive classes
real-life case studies
quizzes
assignments

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Calcutta

Eligibility Criteria

Work Experience

The course of Advanced Programme in Artificial Intelligence-Powered Marketing is open for all the working professionals with a minimum of two years of experience.

Education

Working professionals applying for Advanced Programme in Artificial Intelligence-Powered Marketing Certification course by IIM Calcutta must be a Graduates/Postgraduates in any discipline and should have obtained at least 50% marks in graduation or post-graduation

What you will learn

Analytical skillsBusiness senseMachine learningKnowledge of Artificial Intelligence

Advanced Programme in Artificial Intelligence-Powered Marketing will enable you to make profitable marketing decisions using Artificial Intelligence and Machine Learning.
You will get an overview of the marketing strategies, different analytical programmes, and the implementation of the techniques in the areas of needs in this programme.
Being a manager or an entrepreneur, your primary concern is the growth of the business by making rational decisions as per the facts and circumstances. The Advanced Programme in Artificial Intelligence-Powered Marketing Certification course by IIM Calcutta will teach you the role of artificial intelligence-powered marketing decisions in promoting business growth and increasing the profit margin. Thus, the future consequences of such learning will definitely play a pivotal role in your successful career.
This programme is an ideal option for all the aspiring chief experience officers. Advanced Programme in Artificial Intelligence-Powered Marketing is one of the latest additions in the corporate world. The responsibility of a CXO includes fruitful interaction with the customers. Hence, an effective managerial decision can result in increased turnover and business growth.
This is a powerful management programme with the potential to convert a mere manager into a strong leader.
Technological advancements are the primary reasons for the rapid changes in the style of conducting businesses. However, to make your efforts more productive, you should possess extensive knowledge about the usage of the appropriate technologies to run the business smoothly.
The Advanced Programme in Artificial Intelligence-Powered Marketing will teach you the different concepts of Artificial Intelligence and its evolution over the years. The knowledge of latest developments in this field will contribute immensely in your upcoming years.
Advanced Programme in Artificial Intelligence-Powered Marketing Certification course by IIM Calcutta will give you a thorough understanding of every concept in full details. Along with the theoretical knowledge, the students should also pay attention to the practical implementation of the marketing techniques in the enhancement of business.
Today, in every sphere of life, you cannot ignore the role of digitization. Digital and social media marketing are thus essential ways of promoting your brand and making the public aware of it. Through the digital marketing approach, you can increase your global reach and expect a boom in your business within a short duration.
By joining the Advanced Programme in Artificial Intelligence-Powered Marketing Certification Course, you will be able to learn the ways in which you can advertise digitally through various social media handles. Moreover, you will also learn about the laws and regulations in connection with the same. There is a separate module on this topic to make you understand the importance of social media marketing for your business development and prosperity.
Marketers always strive to achieve success through attempting something innovative in the business processes. Advanced Programme in Artificial Intelligence-Powered Marketing will allow you to make data-driven marketing decisions by optimally utilising all the available resources and data obtained from various sources.
Through Artificial Intelligence-powered strategies, you will be able to translate all the data into suitable actions. You will learn all the insights about data-driven marketing from the first module of this efficient course.

Who it is for

Business AnalystMarketing ManagerSearch Marketing StrategistMarketing ExecutiveDigital Marketing Manager

Advanced Programme in Artificial Intelligence-Powered Marketing Certification course has specific designs for the working executives mainly coming from the following areas;-

Healthcare
Retail
Banking and Finance

The interested professionals generally work in the departments of revenue, marketing, customer management and engagement, digital and social marketing, reputation management, customer acquisition, and similar others. The programme can also be relevant for the managers coming from a non-marketing field or other functional areas. The executives working in the IT sector can also be a prospective target of the Advanced Programme in Artificial Intelligence-Powered Marketing. They have a keen interest in learning the AIML techniques in solving business issues. B2C Business is the major focus of this course. Thus, the marketing activities of an organisation will experience a new phase of development by hiring professionals with an Advanced Programme in Artificial Intelligence-Powered Marketing Certificate.

Admission Details

To get admission in the course of Advanced Programme in Artificial Intelligence-Powered Marketing, you will have to apply through the link provided on the official website of IIMC along with payment of requisite fees for the course. Along with that, you will also submit the following documents for verification purposes namely, 10+2 qualifying mark sheets, Graduation and a post-graduate certificate from any recognised university, Identity cards (Adhaar, voter or PAN card, or passport) and Certificate of other professional courses, if any.

However, only the submission of the online forms does not confirm your admission to the institute. You will be required to sit for an admission test conducted by IIM, Calcutta. On the passing of the test, there will be a personal interview. After a thorough screening of every student, the most eligible candidate will be granted admission for the Advanced Programme in Artificial Intelligence-Powered Marketing Certification Course. Thus, you will be selected on the basis of the motivation, professional, and educational background.

Application Details

To apply for IIMC's Advanced Programme in Artificial Intelligence-Powered Marketing course, you have to visit the official page of IIMC and click on the link https://iimcal.talentsprint.com/martech/. From this site, you can download the admission form and fill up all the details in the specific fields given. Read about the procedure of submitting the form online and submit the same after paying the required fees in the prescribed mode.

The Syllabus

Evaluation process

Advanced Programme in Artificial Intelligence-Powered Marketing Certification course by IIM Calcutta will give you final certificates after completion of the programme after six months. But no other details of some other examinations are given in the website link provided.

Instructors

IIM Calcutta Frequently Asked Questions (FAQ's)

1: What can I expect from this programme on a vast level?

Every session of the Advanced Programme in Artificial Intelligence-Powered Marketing will be highly enjoyable and will let you learn something new. As per the topic of the day, you will take an incredible journey on the various technologies involved and their impactful implementation.

2: How can I get access to the classes?

The interactive online platform of the official portal of IIMC will allow you to access all the productive lectures from eminent faculties. You will get to have face-to-face sessions with your professors and other industry experts on these visits. So, never miss this opportunity and attend the campus visit of 3 days.

3: Are the timings fixed?

The timings of the online sessions of the Advanced Programme in Artificial Intelligence-Powered Marketing Certification are very much flexible. This programme is mainly launched for working professionals with an aspiration to occupy higher positions in the industry. Thus, you can attend the live classes at the given time, or you can also watch the recorded videos later as per your convenience.

4: What are the course timings?

The Advanced Programme in Artificial Intelligence-Powered Marketing offers two interactive sessions every week. One class is held on Tuesday from 6.45 PM to 9.45 PM. Another is held on every Sunday from 2 PM to 5 PM. Please keep a note of any changes made in the schedule of the weekly classes as updated on the website.

5: What is the vision of the programme?

Futuristic Marketing: Advanced Programme in Artificial Intelligence-Powered Marketing Course focuses on futuristic thinking. Thus, it teaches you the analytic tools to predict the probable risks and outcomes of the future. If your prediction is correct, you can automatically fulfil the enterprise objectives.

6: Will I get access to any project throughout the year?

The Capstone project forms one of the significant parts of undertaking the Advanced Programme in Artificial Intelligence-Powered Marketing. Although it is the last step of the course, yet it is the gateway to your introduction to the outside corporate world. Through the case studies and capstone projects, you will be able to analyse your position through your own hands.

7: What is the pedagogy of the programme?

Being a part of the Advanced Programme in Artificial Intelligence-Powered Marketing Certification Course, you can expect a perfect blend in the lectures offered by the institution. There will be productive lectures, interactive sessions, real-life case studies, general discussion on a particular topic, learning from quizzes and assignments.