Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English

Course Overview

The ‘Pricing to drive Profits’ course is developed for the students to learn about the different aspects and principles of pricing that impact the business development process of the firm. This program is provided by the Indian Institute of Management Calcutta for students who are interested in learning about the fundamentals of pricing.

The course director for this management development program is Prof Ritu Mehta from the department of marketing at IIM Calcutta. The students of this training program are engaged with concepts of pricing strategies that enhance the business management techniques for growth while analyzing the pros and cons of the various pricing techniques, and models to identify the economic and behavioral foundation of pricing. This marketing management course enables the students to gain a comprehensive understanding of the concepts through lectures, discussions, videos, exercises, and case studies. The ‘Pricing to drive Profits’ program ensures the students with a practical learning experience with the pricing simulation exercises.

The Highlights

Offline course
Live sessions
Four days program
Management development training
IIM Faculty

Programme Offerings

videos
discussions
Interactive activities
Case Studies
Pricing Simulation
Offline lectures

Courses and Certificate Fees

Certificate Availability
no

The students of the ‘Pricing to drive Profits’ program are provided with a benefit of a 10% discount on the course fee if their sponsoring organization nominates four students to the same program.

Pricing to drive Profits fee structure

Residential	Rs 120,000
Non-Residential	Rs 110,000

What you will learn

Mathematical skillManagerial skillFinancial knowledgeMarketing skillsFinancial ManagementSales skillsKnowledge of Product Management

The ‘Pricing to drive Profits’ syllabus is structured for the students to explore the techniques and strategies involved in pricing which is a crucial part of profit-making in organizations. By the end of this course, the students will be able to gain an understanding of the following topics,

Identify the present-day techniques for knowing the pricing decisions.
Know about the pricing practices of the manufacturing and service sectors.
comprehension of the role of the multifaceted pricing decision in the business world.
Develop a competitive edge in the business with the help of pricing.

Who it is for

Product Development ManagerSales ManagerMarketing ManagerBusiness Development Executive

The ‘Pricing to drive Profits’ training program is designed for the senior level to mid-level managers in the sales and marketing domain such as the sales managers, marketing managers, product development managers, business development executives, business owners, and entrepreneurs who are interested in learning about the nuances involved in pricing strategies for profits.