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The Indian Institute of Management in Amritsar was established in 2015, making it one of the youngest within the fraternity. And that is why, the IIM- Amritsar along with half a dozen other IIMs are popularly termed as the ‘Baby IIMs’. After about a dozen IIMs had already been opened, the Ministry of Human Resource and Development decided that it was time to add to the tally. So, in the twelfth five-year plan seven new IIMs were established. This list includes- Amritsar, Bodh Gaya, Jammu, Sirmaur, Nagpur, Sambalpur and Visakhapatnam. Due to them being new to the industry, they were all assigned a mentor among the original IIMs.
The IIM- Amritsar is at present housed in a temporary location within the city, but will soon move to its 60- acre permanent campus on the GT Jalandhar road in Punjab. The only course that is being fully executed here right now is the 2- year PGP. It has all the electives in place. Executive courses or doctoral programmes are yet to be introduced here. Research is one area that the IIM in Amritsar is trying to distinguish itself form among the baby IIMs. It organizes weekly seminars and has released internal publications. Technology is already a key component to the pedagogy here, with virtual classrooms being installed. Seven major study areas have been categorized. These are – Communications, Economics, Marketing, Strategy, Quantitative Methods & Operations Management, Organizational Behaviour & Human Resource Management and Finance & Accounting.
Admissions to IIM- Amritsar as well as the other newer IIMs, is through a common process. First of all, the CAT exam is mandatory, from where students are shortlisted for a second round. Since now there are so many IIMs, a common realization emerged that it is not possible to sit for separate interviews or other stages for so many institutes. In addition, students also apply in general to other non-IIM private as well as government institutes. This gets all the more difficult for working professionals. That is why the second round for all the new as well as ‘Baby IIMs’ is done through the Common Admission Process (CAP). Students are shortlisted jointly for this entire process, after which each individual college submits its selection list depending on its own criteria. The exact rules regarding the CAP change frequently. Earlier, a rule existed where those shortlisted for the older seven IIMs (including Shillong), need not appear for the CAP. But that has been done away with now. In addition, some baby IIMs have also given calls to some who did not make the grade for the CAP. But generally, a common process eases operations and reduces student hassles in a big way.
Unlike the original six IIMs, the one at Amritsar never had much of a diversity issue. This is because by the time the institute started taking its first few batches, this thinking had already emerged, so the admissions were done with this being kept in mind. Even the regional diversity is fairly high, with students recruited from all over India, and then placed at different places. This enables a strong nation-wide or even international alumni link. The CAT is mandatory like at the other IIMs, followed by an interview and usually a WAT (Written Ability Test). Overseas candidates need to go via the GMAT route.
Industry interaction is one of the strongest areas of connect at the IIM- Amritsar. There is an annual HR conclave known as Yukti. The consulting industry event is known as Sankshetra and that for marketing and finance is jointly held, known as Pariprekshya. The student committees here are really strong. There is an elected Students’ Council right on top. Individual committees exist in – Placement, Sports, Alumni, Culture, Industry Interaction, Hostel & Mess, and Media & Public Relations. There are academic as well as non- academic interest groups. The Academic Interest Groups are known as FEC, Markophilic, Operazeal, Strategem and Hrithvi for Finance & Economics, Marketing, Operations Management, Strategy & Consulting and Human Resources respectively. There is also a CEO- Center of Entrepreneurship. The non- academic interest groups are called- the 50 mm, Sankalp and Vaani for photography, social service and literary & public speaking respectively.
The institute may not be too old, but it has already created a vibrant alumni network. The alumni committee is in constant touch with the past students, improving the connect on a constant basis. This has helped generate top-notch placements for the present batches. Some of the recent years’ recruiters include- ICICI Lombard, Muthoot Fincorp, Amazon, Walmart, Thomas Cook, Accenture, CRISIL, CADILA, SOTC, Infosys, SBI Mutual Fund, Tata Trusts, Protiviti, Motilal Oswal, Indiamart, TCS, NTC Logistics, Square Yard, JKT, Hexaware, Nippon Paint, Dell, KPMG, Emami, Azure Power, Dish TV, CBRE, Safe Express, EY, Google, Bharat Petroleum, Tata Motors, Shop clues, Future Generali, DHFL and ICICI Foundation among others.
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