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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English

Course Overview

The marketing applications of machine learning and artificial intelligence course is a residential programme developed by the Indian Institute of Management, Calcutta, the only Business School in India to be a part of CEMS or The Global Alliance in Management Education. The digital skill gap is growing exponentially and learning an ever-growing number of fundamental skills is necessary if one wants to stay on top of the game.

Machine learning and artificial intelligence especially, are fundamentally going to change your role as a manager or marketer. The marketing applications of machine learning and artificial intelligence course will help the participants learn the tools, techniques, and methods of AI and machine learning to be much faster and make use of much bigger data sets. Participants will be able to make predictions, correlations and understand which efforts give the highest return on investment.

The marketing applications of machine learning and artificial intelligence classes will be held at Management Development Centre (MDC), IIM, Calcutta Campus. The marketing application of machine learning and artificial intelligence programme involves case studies, group activities, lectures by IIM, Calcutta faculties for a better understanding of the syllabus.

The Highlights

5-day course
Accommodation at IIM Calcutta
Mentoring by experts
Real-life projects
Case-studies
Group activities

Programme Offerings

5-day course
Accommodation at IIM Calcutta
Mentoring by Experts
Real-life Projects
Case-studies
Group activities

Courses and Certificate Fees

Certificate Availability
no

After receiving the confirmation, learners have to pay the programme fees in advance. In case of cancellation, 40% programme fee will be retained as cancellation fee, as per policy. Accommodation at IIM Calcutta will be provided till 2 p.m. on the last day of the training programme.

Marketing Applications of Machine Learning and Artificial Intelligence certification fee structure

Programme fees	Amount in INR
Residential	Rs. 135,000 + GST
Non-Residential	Rs. 125,000 + GST
Group Discount (On at least 4 nominations for this particular programme)	10%

What you will learn

Machine learningKnowledge of Artificial IntelligenceKnowledge of deep learning

After completing the marketing applications of machine learning and artificial intelligence course, candidates will be able to understand the differences between strong and weak AI. Learners will be able to practically implement the techniques of artificial intelligence. Learners will be able to discover the psychographics of the customers i.e., their interests, habits, attitudes, opinions toward a product or service.

Who it is for

Social Media ManagerData ScientistMarketing ManagerDigital Marketing Executive

The marketing applications of machine learning and artificial intelligence training are developed for the mid-level and senior-level managers interested in learning machine learning and artificial intelligence to support their decisions. Marketing managers who want to learn new skills and implement them in marketing initiatives. Professionals working in domains including social media marketing, digital marketing, marketing analytics, and market research.

Admission Details

Interested candidates can enrol themselves in the marketing applications of machine learning and artificial intelligence training programme using the steps mentioned below:

Step 1: Go to the official website by clicking on this link

https://iimcal.ac.in/mdp/mdp-calendar

Step 2: Candidates can apply by clicking on the ‘Apply Now’ corresponding to the particular Management Development Programme.

Step 3: Create login credentials/ Sign-up (New User).

Step 4: Submit the online application.

Step 5: Selected candidates will be intimated by an email, once the nomination is approved, the candidate has to pay the programme fees in advance.

Step 6: Once the payment is done, the candidate has to send the UTR No./Relevant transaction details to the CMDP office before the commencement of the course. As confirmation of participation is subject to receipt of Programme fees by the CMDP Office.

The Syllabus

Introduction to AI
Goals of Artificial Intelligence
Evolution of Artificial Intelligence
Triggers for Development of AI

The World of Prediction problems
AI Canvas - Address your company’s problem using structured AI framework - Hands-on Activity

Knowledge Representation & Reasoning
Automated Planning
Learning
Perception
Physical Action

Types of Learning approaches

Supervised Learning
Unsupervised Learning
Reinforcement Learning

Introduction to Deep Learning

Key Players in the Market
The Future of Artificial Intelligence
Jobs and Career Options in the Market

Instructors

IIM Calcutta Frequently Asked Questions (FAQ's)

1: Who is offering this course?

The Marketing Applications of Machine Learning and Artificial Intelligence certification course is being offered by the Indian Institute of Management, Calcutta.

2: How many modules related to this course are present on the brochure?

Yes, there are 8 key topics present.

3: What is the duration of the programme?

The duration of the offline marketing applications of machine learning and artificial intelligence classes is 5 days.

4: Is this an online course certification course?

No, the marketing applications of machine learning and artificial intelligence course is a residential course where learners will be staying at the IIM, Calcutta campus throughout the programme.

5: What if one chooses to cancel their candidature after selection into the programme?

In that case, 40% of the programme fee will be retained as per the cancellation policy.