WHAT IS MEDIA MANAGEMENT ?

Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.
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ELIGIBILITY CRITERIA

Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate

 

  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory

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SCOPE OF MEDIA MANAGEMENT

  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 

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COURSE SUBJECTS

  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication

CAREER OPTIONS AFTER MEDIA MANAGEMENT

Advertising Director
Advertising Director
Salary : 4.5 L INR - 5 L INR
Degrees: B.A.

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 6.73 Lakhs School of Business, University of Petroleum and Energy Studies, Dehradun
    Minimum Fees 0.51 Lakhs Usha Pravin Gandhi College of Management, Mumbai
    Academic performance of Students
    Disclaimer: Based on our Followers data.
    Degree Offered in UG
    B.C.J
  • Course Fees
    Maximum Fees 6.48 Lakhs Amity University, Noida
    Minimum Fees 0.07 Lakhs UP Rajarshi Tandon Open University, Allahabad
    Academic performance of Students
    Disclaimer: Based on our Followers data.
    Degree Offered in PG
    MBA
    PGD
    M.C.J