WHAT IS MEDIA MANAGEMENT ?

Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.
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ELIGIBILITY CRITERIA

Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate

 

  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory

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SCOPE OF MEDIA MANAGEMENT

  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 

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COURSE SUBJECTS

  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication

CAREER OPTIONS AFTER MEDIA MANAGEMENT

Advertising Director
Advertising Director
Salary : 4.5 L INR - 5 L INR
Degrees: B.A.

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 6.73 Lakhs School of Business, University of Petroleum and Energy Studies, Dehradun
    Minimum Fees 0.51 Lakhs Usha Pravin Gandhi College of Management, Mumbai
    Degree Offered in UG
    B.C.J
  • Course Fees
    Maximum Fees 11 Lakhs Prin LN Welingkar Institute of Management Development and Research, Mumbai
    Minimum Fees 0.07 Lakhs UP Rajarshi Tandon Open University, Allahabad
    Degree Offered in PG
    MBA
    PGD
    M.C.J

QNA - COURSE QUESTIONS AND ANSWERS

Media Management

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  • 16 Questions
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rajdeep bhattacharjees picture
Rajdeep BhattacharjeeLast Seen: 1 week 4 days agoJoined on: 04-Jun-2018Education Interest: ManagementEducation Level: In Graduation

What is media management?, what is the difference between media management and communications management?

Answer (1)

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Akshay Kadam Expert 15 days ago

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Akshay KadamLast Seen: 4 days 3 hours agoJoined on: 03-Sep-2017Education Interest: ManagementEducation Level: Graduate & Above
Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media ma...Read More
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Abhishek Kumar 26 days ago

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Abhishek KumarLast Seen: 6 days 14 hours agoJoined on: 18-May-2018Education Interest: ManagementEducation Level: In Graduation

What Kind of jobs do we get after completion of Mba in Media Management ?? And what is the average package for Mba in Media Management ??

Hey, I am in final year of my BBA planning to do Mba in Media Management, Please do give me some career advice.

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Tanushree Seth 25 days ago

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Tanushree SethLast Seen: 16 hours 33 min agoJoined on: 25-Oct-2017Education Interest: MBAEducation Level: In Graduation
Hey Abhishek,After completing your degree you can get a lot many decent jobs in the market which can bag you good salary : Media Strategist   Rs. 2,00,000/- – Rs. 3,00,000/-Marketing An...Read More

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Priyanshi Garg 29 days ago

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Priyanshi GargLast Seen: 6 days 18 hours agoJoined on: 26-Jan-2017Education Interest: PGP/PGDMEducation Level: Graduate & Above

Which college is better for media Whistling wood or deviprasad goyanka college for media

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Kiran 29 days ago

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KiranLast Seen: 1 day 3 hours agoJoined on: 22-Sep-2016Education Interest: ManagementEducation Level: Graduate & Above
Hi priyanka,The fee structure for deviprasad goyenka college for media its around  6.5lakhs  , and for Whistling college its 9lakhs.Both the colleges are located in  Mumbai .And you can...Read More

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Abhishek Kumar 1 month ago

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Abhishek KumarLast Seen: 6 days 14 hours agoJoined on: 18-May-2018Education Interest: ManagementEducation Level: In Graduation

Hey, I am Planning to do Mba in Media Management. Which are the good colleges that an average student can get admission in ?

Hey, I am currently pursuing BBA, and I'm in final semester of 2nd year. So after the completion of my BBA I'm planning to do Mba in Media Management. Please help me by suggesting some good colleges w... Read More

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Siimran Pal 26 days ago

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Siimran PalLast Seen: 32 min 5 sec agoJoined on: 21-May-2018Education Interest: ManagementEducation Level: Graduate & Above
Hello Abhishek, This is Simran from Careers360, I hope to solve your query well. Now firstly you need to ask yourself why are you planning to pursure an MBA, Once you find a good reason that supports ...Read More

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Abhishek Kumar 1 month ago

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Abhishek KumarLast Seen: 6 days 14 hours agoJoined on: 18-May-2018Education Interest: ManagementEducation Level: In Graduation

I want to do Mba in Media Management, Should I take a Mba Entrance Exam Coaching to crack entrance exams ?

I am just an averga student in BBA 2nd year, please suggest me what should I do.

Answers (3)

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Rukaiya Chaglanis picture
Rukaiya ChaglaniLast Seen: 1 week 1 day agoJoined on: 16-May-2018Education Interest: Hospitality and TourismEducation Level: Graduate & Above
hey candidate,Since you have a strong background now that you are pursuing bba you won't have to apply for any crash courses.Instead you can solve questions based on analytical reasoning and pracise t...Read More

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