Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.


Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate


  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory



  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 



  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication


Advertising Director
Advertising Director
Salary : 4.5 L INR - 5 L INR
Degrees: B.A.


  • Course Fees
    Maximum Fees 6.73 Lakhs School of Business, University of Petroleum and Energy Studies, Dehradun
    Minimum Fees 0.51 Lakhs Usha Pravin Gandhi College of Management, Mumbai
    Degree Offered in UG
  • Course Fees
    Maximum Fees 11 Lakhs Prin LN Welingkar Institute of Management Development and Research, Mumbai
    Minimum Fees 0.07 Lakhs UP Rajarshi Tandon Open University, Allahabad
    Degree Offered in PG


Media Management

Join this QNA topic to get updates about latest happenings about the course!

  • 651 Joined
  • 24 Questions
User Pic

Archin 2 months ago

Archin s picture
Archin Last Seen: 1 month 1 week agoJoined on: 15-Jul-2018Education Interest: ManagementEducation Level: In Graduation

Colleges for the media management in pune / Mumbai??

Answer (1)

Komal Dayanand Gardis picture
Komal Dayanand GardiLast Seen: 2 hours 32 min agoJoined on: 07-Jan-2019Education Interest: EngineeringEducation Level: Class 10 or below
Hi Bruce, follow are some colleges that offers media management,MIT world peace university, puneTilak Maharashtra vidhyapeeth, puneAjeenkya D.Y patil university, puneBhavan's college, MumbaiDeviprasad...Read More

anant 3 months ago

anants picture
AnantLast Seen: 3 months 1 week agoJoined on: 05-Jan-2019Education Interest: Media and JournalismEducation Level: Graduate & Above

I have done MBA in Media management. Can I apply for UGC NET in Mass communication and journalism? I had similar course background as of MCJ

Answer (1)


Anmol Vig 3 months ago

Anmol Vigs picture
Anmol VigLast Seen: 3 weeks 5 days agoJoined on: 05-Jan-2019Education Interest: Media and JournalismEducation Level: In Graduation
Hi Anant. Anyone having a score at least 55% aggregate marks( 50% in case of reserved categories) in Master’s Degree from a university recognized by UCG is eligible to apply for UGC NET. since,...Read More

Ankita 7 months ago

Ankitas picture
AnkitaLast Seen: 3 months 1 week agoJoined on: 07-Sep-2018Education Interest: Media and JournalismEducation Level: In Graduation

Does pumba offer mba in media management

Answer (1)


Sreetama Datta 7 months ago

Sreetama Dattas picture
Sreetama DattaLast Seen: 1 month 2 weeks agoJoined on: 24-May-2013Education Interest: MBAEducation Level: Graduate & Above
Hi Ankita! No, PUMBA does not offer MBA in Media Management. You may target MICA Ahmedabad, SIMC Pune, IISB&M Pune, Xavier School of Communication, Xavier University, Bhubaneswar for Media Managem...Read More
devanshi devanshis picture
Devanshi DevanshiLast Seen: 7 months 3 weeks agoJoined on: 29-Jul-2018Education Interest: DesignEducation Level: Graduate & Above

Can I get job directly after completing MBA degree ?is highly growth In media management

Answer (1)


Gunjan verma 8 months ago

Gunjan vermas picture
Gunjan VermaLast Seen: 7 months 3 weeks agoJoined on: 17-May-2018Education Interest: Media and JournalismEducation Level: In Graduation

Dear Devanshi,

Yes, you can get a job directly after completing your MBA degree. Also, you might get a placement through your college itself.

Hope it helps.

Good Luck.


abhishek sinha 8 months ago

abhishek sinhas picture
Abhishek SinhaLast Seen: 8 months 1 week agoJoined on: 11-Aug-2018Education Interest: Media and JournalismEducation Level: In Graduation

Which collage is best for pg diploma ??????????????

Answer (1)

User Pic

Zubin Mehta 8 months ago

Zubin Mehtas picture
Zubin MehtaLast Seen: 4 months 2 days agoJoined on: 13-Apr-2017Education Interest: MBAEducation Level: Graduate & Above
LN Welingkar, MICA Ahmedabad, GIBS Bangalore are some topnotch colleges for PGDM in Media Management. MIC ais best out of lot as it provides 100%"placements and 10.5median packages. Excellent learn...Read More