WHAT IS MEDIA MANAGEMENT ?

Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.
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ELIGIBILITY CRITERIA

Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate

 

  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory

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SCOPE OF MEDIA MANAGEMENT

  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 

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COURSE SUBJECTS

  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication

CAREER OPTIONS AFTER MEDIA MANAGEMENT

Advertising Director
Advertising Director
Salary : 4.5 L INR - 5 L INR
Degrees: B.A.

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 6.73 Lakhs School of Business, University of Petroleum and Energy Studies, Dehradun
    Minimum Fees 0.51 Lakhs Usha Pravin Gandhi College of Management, Mumbai
    Degree Offered in UG
    B.C.J
  • Course Fees
    Maximum Fees 11 Lakhs Prin LN Welingkar Institute of Management Development and Research, Mumbai
    Minimum Fees 0.07 Lakhs UP Rajarshi Tandon Open University, Allahabad
    Degree Offered in PG
    MBA
    PGD
    M.C.J

QNA - COURSE QUESTIONS AND ANSWERS

Media Management

Join this QNA topic to get updates about latest happenings about the course!

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  • 9 Questions
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Priyanshi Garg 21 days ago

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Priyanshi GargLast Seen: 5 days 12 hours agoJoined on: 26-Jan-2017Education Interest: PGP/PGDMEducation Level: Graduate & Above

Which college is good for media management in mumbai ??

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Lahari Phatak 2 months ago

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Lahari PhatakLast Seen: 1 month 3 weeks agoJoined on: 15-Feb-2018Education Interest: ManagementEducation Level: In Graduation

What are the Top Colleges that have courses in media management?

Answer (1)

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Shivani sharma 2 months ago

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Shivani SharmaLast Seen: 11 hours 1 min agoJoined on: 08-Feb-2018Education Interest: ManagementEducation Level: Graduate & Above
Hi Colleges are : Sophia college for women Apeejay institute of mass communication Deviprasad goenka management college of media studies Indira gandhi national open university National school of jo...Read More
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MONIKA S 4 months ago

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MONIKA SLast Seen: 1 month 1 week agoJoined on: 28-Dec-2017Education Interest: ManagementEducation Level: Graduate & Above

Sir, I scored 42% in snap and I'm from general category. Can I get call from SIMC pune for MBA in media management?

Answer (1)

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Zubin Mehta 4 months ago

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Zubin MehtaLast Seen: 2 weeks 10 hours agoJoined on: 13-Apr-2017Education Interest: ManagementEducation Level: Graduate & Above
Symbiosis Institution of marketing communication has been excellent for Media and Advertising and has seen uptick in cutoffs over past years. The cutoff percentile as per trends are as:- Communicatio...Read More
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Rohit Singh 4 months ago

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Rohit SinghLast Seen: 1 day 7 hours agoJoined on: 30-Jan-2017Education Interest: MBAEducation Level: Graduate & Above

Which college is best for media management.

Answer (1)

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Priyanka Kaul Expert 4 months ago

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Priyanka KaulLast Seen: 11 hours 35 min agoJoined on: 08-Feb-2016Education Interest: ManagementEducation Level: Class 12
Some of the good colleges for media management are:Institute for Media Management and Communication StudiesHeritage institute of Management and CommunicationInternational Institute of Management, Medi...Read More
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Rohit Singh 4 months ago

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Rohit SinghLast Seen: 1 day 7 hours agoJoined on: 30-Jan-2017Education Interest: MBAEducation Level: Graduate & Above

Media management is helpful in mba or not. Also which college is best for media management. Plz suggest. Academics is not soo good.

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Sreetama Datta 4 months ago

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Sreetama DattaLast Seen: 4 days 18 hours agoJoined on: 24-May-2013Education Interest: ManagementEducation Level: Graduate & Above
Hi Rohit! Media or Communication Management is best suited for aspirants with high creative quotient. Apart from that, other qualities that aspirants should possess include critical perspective, ...Read More