BBA E-Commerce and Digital Marketing Hons at Graphic Era University, Dehradun Offline Course

BBA (Hons) E-commerce and Digital Marketing is a 4-year undergraduate degree program that covers the principles and practices of electronic commerce, digital marketing, and information technology. It equips students with the skills and knowledge to apply digital technologies to manage and market businesses online. The program covers topics such as online business strategy, web development, online marketing, social media marketing, consumer behavior, e-commerce law, and data analytics.

The degree aims to equip students with the skills and knowledge required to thrive in the digital economy, where online business and marketing strategies are becoming increasingly important. Through a mix of theoretical and practical learning, students develop the ability to analyze market trends, design and implement effective online marketing strategies and manage e-commerce operations.