BBA at KSOM Bhubaneswar Offline Course

KSOM’s three-year BBA program has been carefully designed for the young and ambitious students in their teens, keeping in mind their skills, exposure and attitude. The course provides basics of business and management in a simplified manner. Students studying BBA at KSOM find it easy to continue into MBA, start something on their own or join their own businesses.

KSOM’s BBA program is a mix of classroom learning along with role-plays, business simulation (first school to inculcate as part of pedagogy), conclaves, guest lectures, seminars, regular workshops, club activities, student research undertaken by students and jointly working with the industry through partnership and tie-ups. It is one of the few BBA programs in the country which offers dedicated specialization in the 3rd year in the domains of Marketing, Finance, HR, International Business, Operations & Analytics.

Programme Duration

The BBA program is spread over three years comprising six semesters. Each semester is of 4.5 months duration and offers 6 courses. Semesters I to IV during the first two years of the program consist of core courses. Semester V commencing in the third year of the program offers 6 courses all specifically designed to prepare students for admission tests to various MBA programs. Semester V & VI will offer courses in specialization areas such as Marketing, Finance, Human Resource Management, Operations and International Business.

Specialization

Specialization is offered in 3rd year of the program. The students need to choose any one of the following specialization areas. Each specialization area consists of four courses. A student can opt for four courses in any specialization area.

Marketing Management 

• Consumer Behavior
• Sales and Distribution Management
• Product and Brand Management
• Services Marketing

 Accounting and Financial Management 

• Corporate Accounting
• Financial Statement Analysis
•  Indian Financial System
• Security Analysis & Portfolio Management

Human Resource Management

• Performance Management
• Employee Relations
• Leadership in Organization
• Training & Development

Operation Management

• Supply Chain Management 
• ERP Systems 
• Data Analysis 
• Data Mining 

International Business Management

•  International Human Resource Management 
•  International Marketing 
•  International Finance 
•  Data Analysis