MA Mass Communication at Bennett University, Greater Noida Offline Course

To add value to the sunrise sector of media and entertainment, Bennett University’s MA Mass Communication programme with a forward-looking curriculum aims to create world-class media professionals. The programme provides a blend of solid theoretical foundation and rigorous industry-oriented practical training with four specialisations to choose from. The programme structure provides ample opportunities for hands on learning of technical skills along with exposure to research and field work, providing industry with skilled and trained media professionals adept in the field Mass Communication.

Focus on Industry ready & analytical skills: 60% of time devoted to attaining practical skills through projects, industry immersion

Focus on content-based output: Students are encouraged to conduct research & focus on content-driven results

Specialisation:

Digital Marketing:

• Digital Marketing Campaign
• Influencer Marketing
• Commercial Video Production
• SEO Tools and Platform Analytics
• AI and Emerging Technologies.

2. Multimedia Production:

• Multicamera Production
• Advanced Virtual Production
• New Media Storytelling
• AI and Emerging Technologies
• SEO Tools and Platform Analytics

3. Advertising and Public Relations:

• PR and Crisis Management
• Advertising Strategies
• SEO Tools and Performance Analytics
• Commercial Video Production
• AI and Emerging Technologies

4. Journalism:

• News Writing and Reporting
• Communication for Social Change
• New Media Storytelling
• AI and Emerging Technologies
• SEO Tools and Performance Analytics