Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
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English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
The Competitive Marketing Strategy online course is developed for the students to gain knowledge of the state-of-the-art marketing strategies that helps in overcoming the challenges and risks in the business management of organizations. The online program is provided by the Indian Institute of Management Calcutta and the course classes are organized for twenty-eight days.
The students of this course are engaged with the marketing theories and concepts through advanced simulation techniques, lectures, case studies, interactive exercises, and practices. Professor Suren Sista from the department of marketing at IIM Calcutta is the program director for this management development program. This program helps the managers of firms to improve their business development strategies for competitive advantage by forming and achieving enhanced value for the customers.
Certificate Availability |
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no |
The ‘Competitive Marketing Strategy’ online training can be accessed after paying the course fee. The students applying for the course can get a 10% discount on the course fee if their organization nominates four candidates for the same course.
Competitive Marketing Strategy fee structure
Heads | Amount in INR |
Course fee | Rs 1,00,000 + applicable taxes. |
The Competitive Marketing Strategy syllabus is framed for the students to gain a comprehensive understanding of the following aspects,
The Competitive Marketing Strategy online program enables the executives like the sales and marketing professionals, product development managers, sales managers, human resource managers, production managers, financial planners, managers, operations managers, and business development executives to improve their marketing and sales skills while understanding the role of marketing in a firm.
The course admission for the ‘Competitive Marketing Strategy’ online course is done by registering online through the website.
Step 1: Find the course website using the link below, https://iimcal.ac.in/mdp/mdp-calendar
Step 2: Click on the ‘Apply Now’ button for this course.
Step 3: Fill in the information and complete the registration.
The course is provided by the Indian Institute of Management Calcutta.
The course director is Professor Suren Sista from IIM Calcutta.
You can take the course online but are required to attend the online live sessions.
The course is targeted at the sales and marketing executives in organizations and the professionals who work with domains such as human resources, finance, and operations.