Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
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English |
The Key Account Management course is a residential programme offered by the Indian Institute of Management, Calcutta, currently ranking 2nd among all the Business Schools in India. Every business depends on its key accounts and identifying, defining, and engaging the key accounts are the most important factors for management.
The key account management course offers strategic skills to handle delicate information of customers and provide them with their needs accordingly. The tools and techniques taught primarily are focused on the minute details of a buyer and seller’s agenda to deliver the best of the deal for both parties. The main aspect of the key account management course is to make the learner aware of and eventually master the management techniques of internal and external teams and the techniques of resolving and negotiating the conflict between the parties involved.
The key account management classes will be held at Management Development Centre (MDC), IIM, Calcutta Campus enabling peer learning. The key account management programme involves case studies, simulations, role-plays, in-class exercises, lectures by IIM, Calcutta faculties for an all-around understanding of the topics.
Certificate Availability |
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no |
After receiving the confirmation, learners have to pay the programme fees in advance. In case of cancellation, 40% programme fee will be retained as cancellation fee, as per policy. Accommodation at IIM Calcutta will be provided till 2 p.m. on the last day of the training programme.
Key Account Management fee structure
Programme fees | Amount in INR |
Residential | Rs. 1,00,000 + GST |
Non-Residential | Rs. 90,000 + GST |
Group Discount (On at least 4 nominations for this particular programme) | 10% |
After completing the key account management course, learners will gain knowledge of the following:
The key account management by IIM, Calcutta is designed for account managers to learn efficient ways of managing strategic accounts. Senior salesperson, major account managers, and procurement managers searching for a broader perspective on supplier relationship management and developing customer management skills.
Interested candidates can enrol themselves in the Key Account Management training programme using the steps mentioned below:
Step 1: Go to the official website by clicking on this link, https://iimcal.ac.in/mdp/mdp-calendar
Step 2: Candidates can apply by clicking on the ‘Apply Now’ corresponding to the particular Management Development Programme.
Step 3: Create login credentials/ Sign-up (New User).
Step 4: Submit the online application.
Step 5: Selected candidates will be intimated by an email, once the nomination is approved, the candidate has to pay the programme fees in advance.
Step 6: Once the payment is done, the candidate has to send the UTR No./Relevant transaction details to the CMDP office before the commencement of the course. As confirmation of participation is subject to receipt of Programme fees by the CMDP Office.
The Key Account Management training programme is being offered by the Indian Institute of Management, Calcutta.
No, the key account management programme is a residential course where learners will be staying at the IIM, Calcutta campus during the programme.
The duration of the key account management course is 5 days.
In that case, 40% of the programme fee will be retained as per policy.