Rural Management

Rural Management

Degrees offered: B.A., B.A.(Hons), B.B.A, B.R.S., B.Sc., B.Voc., Diploma

What is Rural Management

Rural management refers to the study of planning, systemising and controlling rural areas, agricultural businesses, and other closely related fields. This is an application of management studies in rural settings. The courses on rural management teach students how to utilise the knowledge of management studies in real life, through practical application and interactions with those residing in rural areas.

The degrees offered in this field are many. At the Undergraduate levels, the courses offered are B.A. in Rural Management, B.A. (Hons) in Rural Management, as well as BBA and B.Voc. in Rural Management. There is also another course of B.Sc. Rural Development Science.

At the Post Graduate levels, there are several Post Graduate Diplomas in Rural Management (PGDRM), along with other degrees such as MA and MBA in Rural Management.

There are also certain Doctoral Courses offered by colleges, such as M.Phil. and PhD in Rural Management.

Eligibility Criteria (UG & PG) of Rural Management

Although each university and autonomous college has different eligibility criteria at times, most of the general ones for rural management course at different level are:

For undergraduate degree in rural management: 

  • The aspirant must have completed 10+2 years of education, from a recognised board.

  • S/he must have an aggregate of minimum 50% in 12th boards

For post-graduate degree in rural management:

  • Candidate needs to hold a Bachelor’s degree in any field.

  • S/he also needs to have a minimum aggregate of 45-50% in graduation.

For a Doctoral Degree in rural management:

  • The aspirant needs to hold a Master’s degree or a post-graduation research degree/ any equivalent degree from a recognised university or college.

  • S/he needs to have an aggregate of minimum 50%

Entrance Exams for Rural Management Course

Some of the popular exams taken by students to get admissions into the Bachelor’s courses of rural management are:

For Master’s courses, there are usually just university-level entrances considered, along with other eligibility criteria. The entrance exams that are commonly taken are:

  • MAT (Management Aptitude Test): The Management Aptitude Test is conducted to help with the screening processes of candidates that have applied to various Master’s courses in management. It is used for admissions to Postgraduate degrees.

  • CAT (Common Admission Test): This is a computer-based entrance exam for post-graduate management courses. It is a three-hour long exam, administered by the Indian Institutes of Management.

  • CMAT (Common Management Admission Test): This is another online computer-based test. It is a national level exam conducted by the National Testing Agency of India.

  • XAT (Xavier’s Aptitude Test)

  • ATMA (AIMS Test for Management Admission)

Scope of Rural Management in India and Abroad

People from the countryside make up a very large percentage of our entire population. This percentage is highly capable of contributing largely to our country’s economy. It is due to this reason that people realise the importance of developing the rural sectors, and effectively managing their resources and growth to benefit them and the country.

Recognising the importance of the rural sector in the economy and growth of our country, and the need to do good for that large percentage of our society has driven people to work toward developing and managing rural sectors.

This has caused the scope of rural management to rise and become more significant. Every part of India has its rural sections, and these sections require development and effective allotment of resources, for the better in the long run.

Thus, the rural management field, and its uses, extend to every part of our country, as well as to almost every part of the world. The scope of this field is vast and ever-expanding in certain ways.

Course Fees Rural Management

Minimum Fees Maximum Fees
Private Government Private Government
13.04 K
B.A. in Rural Management at BNN College, Bhiwandi
1.50 Lakhs
B.B.A in Rural Management at Babasaheb Bhimrao Ambedkar University, Lucknow
6.00 Lakhs
Ph.D in Rural Management at Xavier School of Rural Management, Bhubaneswar
1.50 Lakhs
B.B.A in Rural Management at Babasaheb Bhimrao Ambedkar University, Lucknow
5.00 K
P.G.D in Rural Management at Takshshila College, Chhatarpur
5.00 K
P.G.D in Rural Management at School of Distance Education, Andhra University, Visakhapatnam
15.30 Lakhs
M.B.A in Rural Management at Xavier School of Rural Management, Bhubaneswar
1.50 Lakhs
M.B.A in Rural Management at Mohanlal Sukhadia University, Udaipur
1.87 Lakhs
Ph.D in Rural Management at Tata Institute of Social Sciences, Tuljapur
Data not available
3.33 Lakhs
Ph.D in Rural Management at Sant Baba Bhag Singh University, Jalandhar
Data not available
Data not available
4.20 K
Diploma in Rural Management at UP Rajarshi Tandon Open University, Allahabad
Data not available
4.20 K
Diploma in Rural Management at UP Rajarshi Tandon Open University, Allahabad

Course Subjects

The subjects usually taught in rural management courses, according to semesters, are:

Semester 1:

  • Principles of Management

  • Business Communication and Soft Skills

  • Financial Accounting

  • Business Mathematics

  • Economic Environment of Business 

Semester 2:

  • Business Regulatory Framework

  • Business Statistics

  • Managerial Economics

  • Office Management & Automation

  • Cost Accounting 

Semester 3:

  • Corporate Accounting

  • Entrepreneurship Development

  • Indian Financial System

  • International Trade and Finance

  • Income Tax

Semester 4:

Semester 5:

Semester 6:

  • Banking Law and Practices in India

  • Company Law and Secretarial Practice

  • Marketing Management

  • Operation Research

  • Project and Viva-Voce

  • Environmental Studies

The Master’s course in rural management usually offer the following subjects:

Semester 1:

  • Essentials of Management

  • HR Management

  • Quantitative Methods in Business

  • Managerial Economics

  • Rural Society and Institutions

  • Management of Social Empowerment

  • Financial and Managerial Accounting

Semester 2:

  • Financial Management

  • Research Methodology

  • Indian Financial System

  • Management of NGOs and Action Research

  • Management of Sustainable Agriculture

  • Rural Developments: Concepts, Models and Programs

  • Rural Markets and Marketing Systems

Semester 3:

  • Business Law

  • Environment and Natural Resource Management

  • Energy Requirement in Agriculture and its Management

  • Management of Animal Husbandry, Dairying and Aquaculture

  • Watershed Management

  • Global Business Environment and Rural Management

Semester 4:

  • Organisational Effectiveness and Change

  • Strategies for Sustainable Rural Development

  • Industry and Agri-Business

  • High Tech Horticulture

  • Precisions Farming

In the case of PhD in Rural Management, the subjects offered over these 3-5 years are:

  • Rural Development in Indian Context

  • Planning and Management

  • Research Methods in Development

  • Rural Economy of India

  • Educational Development

  • Educational Development

  • Case Studies

  • Presentations

  • Research Assignment

  • Thesis

  • Seminars

Careers in Rural Management

Careers in rural management are not limited. They range from researching ways for development and potential development areas to pitching certain growth ideas to companies. People can, after completing certain PG Research degrees, opt to operate behind the scenes.

They can research the rates at which developments have occurred, potential areas that could use more development, they also could devise certain schemes for the same.

Some people monitor the implementation of these schemes by being on-field, or by monitoring the team on the field. Some develop certain business ideas involving these developmental projects and schemes, for-profits and gains. Along with these come individuals who pitch these business ideas to people, companies and other organisations.

This way, there is no shortage of the number of jobs that a person could choose after entering the field of Rural Management.

Job Profiles and Top Recruiters

Rural Management Job Profiles

Job Profiles


Rural Development Officers

These officers play an important role in overlooking the implementation and importance of certain schemes such as NREGA, Farming schemes, healthcare facilities schemes, and even those for disables people.

Research Heads

These individuals research about potential developments, areas for growth, and the development that has taken place so far in rural areas. They also devise certain schemes for the development and management of these sectors.

Business Development Executives

They look for areas where there is potential for growth and development, identify opportunities and recommend potential areas of business.

Some other jobs that people find in the field of rural management are:

  • Sales/Business Development Manager

  • Purchase/Vendor Development Manager

  • National Sales Development Manager

  • Sales officer, and others.

Top Recruiters in Rural Management Course

The companies that qualify as top recruiters for graduates of rural management course are:

  • Amul

  • National Dairy Development Board (NDDB)

  • BAIF Development Research Foundation

  • ICICI Bank

  • SBI

  • ITC Ltd.

  • Tata Steel Ltd. – Agrico, Tubes and Wires; Jamshedpur


  • LIC

  • IDFC Bank Ltd.

  • Mahindra Agri Solutions

  • Mapro Foods

  • ADM Agro Industries

  • Mother Dairy Fruit and Vegetable Pvt. Ltd.

  • Pidilite Industries Ltd.

Average Salary


Average Salary

Rural Development Officer

Rs. 4 Lakhs p.a. (Approx.)

Research Heads

Rs. 6 Lakhs p.a. (Approx.)

Business Development Executives

Rs. 3 Lakhs p.a. (Approx.)

Sales/Business Development Manager

Rs. 5 Lakhs p.a. (Approx.)

Purchase/Vendor Development Manager

Rs. 10 Lakhs p.a. (Approx.)

Sales Officer  

Rs. 2.5 Lakhs p.a. (Approx.)

Required Skillset for Rural Management

The skills required in the rural management field are plenty, as people are faced with novel obstacles each time, and no two places pose the same problems. But the major skills required in rural management are:

  • Communication Skills - Like many other fields, this one too requires adequate levels of communication skills. People are usually required to deal with various residents of the rural sectors, and other crew members that they are working with. Telling the residents what is going on and communicating plans and ideas effectively to crew members requires these skills. 

  • Leadership Skills – These skills are imperative to this field of work. Instructing those working under one, telling them what to do when faced with obstacles and carrying a whole project on one’s back requires good leadership qualities. Without this, it will be very difficult for one to head a project. 

  • Analytical and Reasoning Skills – In this line of work, these skills are also a necessity as paying attention to detail is of utmost importance. One should be able to analyse situations and problems and find a way out of them. 

  • Ability to work well with a team – Since managing a whole rural sector requires a full team, anyone working in this field needs to have good team spirit. 

  • Driven and strong-willed – These skills are mainly required because the process of managing and developing rural sectors is a long and tiring job. It requires patience, determination and the will to move forward. 

  • Innovation – This is required by people because development requires novel ideas, innovation and creativity. 

Course Curriculum for Rural Management

The Bachelor’s courses in rural management are usually 3 years long, divided into 6 semesters. The Master’s courses in rural management, on the other hand, are 2-year courses also divided into semesters. In these cases, there are 4 semesters. PhD courses in rural management are generally, in this field, 3-5 years long.

All these courses in rural management focus on imparting knowledge about how to develop rural areas, the techniques of doing so, improving the economies, and uplifting their economies. Students are also taught to use this knowledge in real life, in their practical senses.

Frequently Asked Questions (FAQs)

Question: What is the average fee for MBA in rural management?

Answer :

The average fee for this course ranges from Rs. 5000 to Rs. 5 lakh, for 2 years. 

Question: The top 3 entrances that people usually give for admissions in this course are:

Answer :

  • CAT (Common Aptitude Test)

  • XAT (Xavier’s Aptitude Test)

  • CMAT (Common Management Aptitude Test) 

Question: Does BHU have a course in Rural Management?

Answer :

Yes, BHU has an M.A. in Integrated Rural Development and Management. It is a 2-year course, and its fees are Rs. 60,000. The entrances to be given for the same are BHU PET.

Question: What is the difference between rural development and rural management?

Answer :

Rural Development refers to trying to improve the way that people in the rural sector live, their standards of living. This improvement could be in the social, technological, political or economic realms. Rural Management, on the other hand, refers to managing and allocating the resources available effectively, and sustainably, in such a way that it helps those who reside in rural sectors.

Questions related to Rural Management

Showing 71 out of 71 Questions

what is the scope of mba in rural managemet and which ugc approved colleges are best for doing this course? is rural management good or general mba? i am in my final year pursuing bba in marketing ?

Suchayita Saha 30th Apr, 2021


MBA in Rural Development Management is a two-year postgraduate management program which involves the application of management rules and principles in the rural sector for improving the rural social life. So rural management marketing basically you have to know the rural buisness policy and you have the opportunity for work for rural area. In now days every company go for rural marketing project. So in this field your career is huge. Because in future of marketing in any company always come first the rural area.

All the best.


I appeared for KIITEE MANAGEMENT 2021 And secured 16th rank in Rural Management and I have been shortlisted for GDPI... How should I prepare for the same in order to convert the call???

Aditi amrendra Student Expert 24th Jan, 2021

Follow the steps to outshine everyone in GD.

1. Try to be the first person to begin the discussion.
2. Try to speak more than 3-4 times.
3. Whenever you try to cut someone's opinion, be very polite and soft spoken.
4. Don't be too radical about any topic.
5. Try to make a balanced opinion.
6. Try to end the GD with a solid conclusion.
7. Be confident in whatever you will say.

Best of luck.

do work experience is needed for Indian institute of rural management

daniasufian2000 26th Dec, 2020
it is important to understand that what are the key skills/leanings a Rural Management graduate gets from the course? Rural Management graduates are specialized in Public Heath or Education or rural marketing or business sustainability or corporate social responsibility so on. It is also need to mark that, rural development graduates are mostly generalist and specialize in particular area as per work experience.
Career opportunity after 4-5 years of experience in corporate social responsibility
In every field the work experience matters but no worries even if you are fresher you can build up with your skills.
Hope this helps you.

Sir, After completed Bsc agriculture from private university I an eligible for getting admission in Institute of rural management Anand (IRMA) in PGDM ( RM ).

Subhrajit Mukherjee 29th Oct, 2020

Obviously you can do that. According to the official website of IRMA , any student graduated with any discipline can apply if he/she has a minimum education of 15 years (i.e., a bachelors degree) & 50% or above marks in graduation or corresponding CGPA (for sc/st its 45%). Also the students of final year can apply.

I hope my answer helps you. Wish you all the very best for your future endeavors!


agri business mangament & rural mangament accourding to this two which is best for study . and also which has high scope in private sector ? which place we have good opertunitys

Papeya Dubey Student Expert 1st Sep, 2020


With Rural Management Program, the program is focused on overall development of rural domain resulting in efficacy of various projects and model,you can find opportunities in government, corporate research projects, NGOs, grameen banks, SBI, NANARD,in private sector top compnanies like Amul, ICICI Bank, ADM Agro Industries, ITC Limited, Mother Dairy, Mapro Foods recruit these professionals in the job profile of marketing manager, sales manager, supply chain manager, operations manager etc.

On the other hand, agri business management is more focused on the business aspect of agriculture production and its international trade, the scope lies in retail firms, farming industry, marketing industry, public-private corporations, government sector, food production companies for various roles such as agribusiness manager, farm appraiser, quality controller, trader to name a few. Top recruiters are Olam, HUL, Reliance, INI Farms, Godrej Agrovet, Waycool, DuPonts, Monsanto, Syngenta etc.

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