What is Rural Management
Rural management refers to the study of planning, systemising and controlling rural areas, agricultural businesses, and other closely related fields. This is an application of management studies in rural settings. The courses on rural management teach students how to utilise the knowledge of management studies in real life, through practical application and interactions with those residing in rural areas.
The degrees offered in this field are many. At the Undergraduate levels, the courses offered are B.A. in Rural Management, B.A. (Hons) in Rural Management, as well as BBA and B.Voc. in Rural Management. There is also another course of B.Sc. Rural Development Science.
At the Post Graduate levels, there are several Post Graduate Diplomas in Rural Management (PGDRM), along with other degrees such as MA and MBA in Rural Management.
Eligibility Criteria (UG & PG) of Rural Management
Although each university and autonomous college has different eligibility criteria at times, most of the general ones for rural management course at different level are:
For undergraduate degree in rural management:
The aspirant must have completed 10+2 years of education, from a recognised board.
S/he must have an aggregate of minimum 50% in 12th boards
For post-graduate degree in rural management:
Candidate needs to hold a Bachelor’s degree in any field.
S/he also needs to have a minimum aggregate of 45-50% in graduation.
For a Doctoral Degree in rural management:
The aspirant needs to hold a Master’s degree or a post-graduation research degree/ any equivalent degree from a recognised university or college.
S/he needs to have an aggregate of minimum 50%
Entrance Exams for Rural Management Course
Some of the popular exams taken by students to get admissions into the Bachelor’s courses of rural management are:
Delhi University Entrance Exam: This is a university-level entrance which tests the basic knowledge that is required by one to be able to function properly in different fields. It is conducted by the Management school affiliated with Delhi University.
Banaras Hindu University Undergraduate Entrance Test: Another university level entrance conducted by the BHU for admissions to various courses.
For Master’s courses, there are usually just university-level entrances considered, along with other eligibility criteria. The entrance exams that are commonly taken are:
MAT (Management Aptitude Test): The Management Aptitude Test is conducted to help with the screening processes of candidates that have applied to various Master’s courses in management. It is used for admissions to Postgraduate degrees.
CAT (Common Admission Test): This is a computer-based entrance exam for post-graduate management courses. It is a three-hour long exam, administered by the Indian Institutes of Management.
CMAT (Common Management Admission Test): This is another online computer-based test. It is a national level exam conducted by the National Testing Agency of India.
XAT (Xavier’s Aptitude Test)
ATMA (AIMS Test for Management Admission)
Scope of Rural Management in India and Abroad
People from the countryside make up a very large percentage of our entire population. This percentage is highly capable of contributing largely to our country’s economy. It is due to this reason that people realise the importance of developing the rural sectors, and effectively managing their resources and growth to benefit them and the country.
Recognising the importance of the rural sector in the economy and growth of our country, and the need to do good for that large percentage of our society has driven people to work toward developing and managing rural sectors.
This has caused the scope of rural management to rise and become more significant. Every part of India has its rural sections, and these sections require development and effective allotment of resources, for the better in the long run.
Thus, the rural management field, and its uses, extend to every part of our country, as well as to almost every part of the world. The scope of this field is vast and ever-expanding in certain ways.
Course Fees Rural Management
|Minimum Fees||Maximum Fees|
The subjects usually taught in rural management courses, according to semesters, are:
Principles of Management
Business Communication and Soft Skills
Economic Environment of Business
Business Regulatory Framework
Office Management & Automation
Indian Financial System
International Trade and Finance
Banking Law and Practices in India
Company Law and Secretarial Practice
Project and Viva-Voce
The Master’s course in rural management usually offer the following subjects:
Essentials of Management
Quantitative Methods in Business
Rural Society and Institutions
Management of Social Empowerment
Financial and Managerial Accounting
Indian Financial System
Management of NGOs and Action Research
Management of Sustainable Agriculture
Rural Developments: Concepts, Models and Programs
Rural Markets and Marketing Systems
Environment and Natural Resource Management
Energy Requirement in Agriculture and its Management
Management of Animal Husbandry, Dairying and Aquaculture
Global Business Environment and Rural Management
Organisational Effectiveness and Change
Strategies for Sustainable Rural Development
Industry and Agri-Business
High Tech Horticulture
In the case of PhD in Rural Management, the subjects offered over these 3-5 years are:
Rural Development in Indian Context
Planning and Management
Research Methods in Development
Rural Economy of India
Careers in Rural Management
Careers in rural management are not limited. They range from researching ways for development and potential development areas to pitching certain growth ideas to companies. People can, after completing certain PG Research degrees, opt to operate behind the scenes.
They can research the rates at which developments have occurred, potential areas that could use more development, they also could devise certain schemes for the same.
Some people monitor the implementation of these schemes by being on-field, or by monitoring the team on the field. Some develop certain business ideas involving these developmental projects and schemes, for-profits and gains. Along with these come individuals who pitch these business ideas to people, companies and other organisations.
This way, there is no shortage of the number of jobs that a person could choose after entering the field of Rural Management.
Digitalisation – This process of digitalisation has been undertaken by the government. Under Bharat-Net, all local bodies will be connected and digitalised. Internet Connectivity will be provided to all of them, too.
Rural Economy Improvement
Improving the connectivity of the rural sectors with the rest of our country, in every sense.
There are also more and more upcoming water conservation schemes, such as Atal Bhoojan Yojana, Jal Jeevan Mission.
There are also certain developmental plans for the Gram Panchayats and Tribal Groups.
Other schemes include those for preserving and protecting the natural livelihood.
There are, and have been, certain schemes for training the rural youth for self-employment.
Job Profiles and Top Recruiters
Rural Management Job Profiles
Rural Development Officers
These officers play an important role in overlooking the implementation and importance of certain schemes such as NREGA, Farming schemes, healthcare facilities schemes, and even those for disables people.
These individuals research about potential developments, areas for growth, and the development that has taken place so far in rural areas. They also devise certain schemes for the development and management of these sectors.
Business Development Executives
They look for areas where there is potential for growth and development, identify opportunities and recommend potential areas of business.
Some other jobs that people find in the field of rural management are:
Sales/Business Development Manager
Purchase/Vendor Development Manager
National Sales Development Manager
Sales officer, and others.
Top Recruiters in Rural Management Course
The companies that qualify as top recruiters for graduates of rural management course are:
National Dairy Development Board (NDDB)
BAIF Development Research Foundation
Tata Steel Ltd. – Agrico, Tubes and Wires; Jamshedpur
IDFC Bank Ltd.
Mahindra Agri Solutions
ADM Agro Industries
Mother Dairy Fruit and Vegetable Pvt. Ltd.
Pidilite Industries Ltd.
Rural Development Officer
Rs. 4 Lakhs p.a. (Approx.)
Rs. 6 Lakhs p.a. (Approx.)
Business Development Executives
Rs. 3 Lakhs p.a. (Approx.)
Sales/Business Development Manager
Rs. 5 Lakhs p.a. (Approx.)
Purchase/Vendor Development Manager
Rs. 10 Lakhs p.a. (Approx.)
Rs. 2.5 Lakhs p.a. (Approx.)
Required Skillset for Rural Management
The skills required in the rural management field are plenty, as people are faced with novel obstacles each time, and no two places pose the same problems. But the major skills required in rural management are:
Communication Skills - Like many other fields, this one too requires adequate levels of communication skills. People are usually required to deal with various residents of the rural sectors, and other crew members that they are working with. Telling the residents what is going on and communicating plans and ideas effectively to crew members requires these skills.
Leadership Skills – These skills are imperative to this field of work. Instructing those working under one, telling them what to do when faced with obstacles and carrying a whole project on one’s back requires good leadership qualities. Without this, it will be very difficult for one to head a project.
Analytical and Reasoning Skills – In this line of work, these skills are also a necessity as paying attention to detail is of utmost importance. One should be able to analyse situations and problems and find a way out of them.
Ability to work well with a team – Since managing a whole rural sector requires a full team, anyone working in this field needs to have good team spirit.
Driven and strong-willed – These skills are mainly required because the process of managing and developing rural sectors is a long and tiring job. It requires patience, determination and the will to move forward.
Innovation – This is required by people because development requires novel ideas, innovation and creativity.
Course Curriculum for Rural Management
The Bachelor’s courses in rural management are usually 3 years long, divided into 6 semesters. The Master’s courses in rural management, on the other hand, are 2-year courses also divided into semesters. In these cases, there are 4 semesters. PhD courses in rural management are generally, in this field, 3-5 years long.
All these courses in rural management focus on imparting knowledge about how to develop rural areas, the techniques of doing so, improving the economies, and uplifting their economies. Students are also taught to use this knowledge in real life, in their practical senses.
Popular Rural Management Entrance Exams in India
Popular Rural Management Colleges in India VIEW ALL
Frequently Asked Questions (FAQs)
Question: What are the best colleges for MBA courses in rural management?
Question: What is the average fee for MBA in rural management?
The average fee for this course ranges from Rs. 5000 to Rs. 5 lakh, for 2 years.
Question: The top 3 entrances that people usually give for admissions in this course are:
CAT (Common Aptitude Test)
XAT (Xavier’s Aptitude Test)
CMAT (Common Management Aptitude Test)
Question: Does BHU have a course in Rural Management?
Yes, BHU has an M.A. in Integrated Rural Development and Management. It is a 2-year course, and its fees are Rs. 60,000. The entrances to be given for the same are BHU PET.
Question: What is the difference between rural development and rural management?
Rural Development refers to trying to improve the way that people in the rural sector live, their standards of living. This improvement could be in the social, technological, political or economic realms. Rural Management, on the other hand, refers to managing and allocating the resources available effectively, and sustainably, in such a way that it helps those who reside in rural sectors.
Questions related to Rural Management
i am bsc agriculture student,can i take admission in rural management ?
Rural management is a unique specialisation that prepares aspiring professionals to plan, strategize, manage, and implement innovative ideas that will improve India's rural landscape. Because the rural hinterland is mostly untapped and considerable effort has been made to tap this untapped area, this course provides a tremendous potential for the righteous growth of aspiring professionals. Multinational corporations, government agencies, and Indian businesses are all looking to expand their horizons in the rural economy, so this is an excellent opportunity for you to advance your career.
Please Check the eligibility criteria for the same for different courses:
- Diploma in Rural Management is a foundation programme that can be taken after passing the 10+2 level with a minimum overall percentage of 50%.
- After completing 10+2 with a minimum overall percentage of 50% in any stream, you can apply for a B.A. in Rural Management/Rural Development.
- Candidates for the postgraduate degree must have a minimum overall percentage of 50% at the graduate level from a recognised institute/college.
- A candidate for a Ph.D. in rural management must hold a masters degree in rural management from an AICTE-accredited institution. Following that, you will be required to take an entrance exam as the first stage in the screening process.
Hope That helps you
All the best
I have done b.tech in food technology , I have more than 7+ years of experience in biscuit manufacturing industry.i want to join Top B school for agribussiness management or rural management. will Manage ,IRMA college etc. it be better option for me? Please suggest
Hope you are doing fine. Considering your past academics (B.Tech in Food Technology), Work-ex (7+ years of experience in Biscuit Manufacturing Industry) and your interests (Agribusiness / Rural Management), IRMA, will be the perfect choice. The next in order B-Schools you might want to target are:
- XISS Ranchi
- XSRM Bhubaneshwar
- FMS IRM Jaipur
- IRM Jodhpur
For a detailed list of top Rural Management Colleges, visit: https://bschool.careers360.com/colleges/list-of-rural-management-colleges-in-india
Hope this helps.
is it important to have mathematical skills for rural management program?
Rural management program entails the socioeconomic development of the rural areas. The course focuses on the upliftment of the rural areas, hence basic skills like Strong mathematical skills, managerial skills, leadership qualities, analytical and reasoning skills are required. (The basic skills that are required for an MBA.) . These are necessary add-ons, the qualifications to pursue a degree in rural management do not necessitate the same. However, it is good to have these skills as we talking about rural development.
Minimum eligibility criteria
12th qualifying marks to be at least 50%
Qualified bachelors degree (BA/BSc) in rural management with at least 50% marks
Top colleges that offer this course are:
IIHMR University, Jaipur
Institute of Management Sciences, Lucknow
Institute of Rural Management
The entire list of colleges can be accessed from here: https://bschool.careers360.com/colleges/list-of-rural-management-colleges-in-india
I hope this helps!
Did Rural Management MBA has some special posts in govt. sectors or they have to compete with general MBA students?
Hello Karan ,
The program in MBA Rural Management offered at various institutes like IRMA have special postings in various NGOs , MNCs and you can also bag a government job too. It is dependent on the college you study in and what companies come for the placement process. But most of the time , they also have the same job opportunities as general MBA students but their jobs are specialized compared to the conventional MBA course provided in colleges.
what is the scope of mba in rural managemet and which ugc approved colleges are best for doing this course? is rural management good or general mba? i am in my final year pursuing bba in marketing ?
MBA in Rural Development Management is a two-year postgraduate management program which involves the application of management rules and principles in the rural sector for improving the rural social life. So rural management marketing basically you have to know the rural buisness policy and you have the opportunity for work for rural area. In now days every company go for rural marketing project. So in this field your career is huge. Because in future of marketing in any company always come first the rural area.
All the best.