WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
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ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

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SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
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COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 13.35 Lakhs Institute of Management Technology, Ghaziabad
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

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KARAN 1 day ago

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KARANLast Seen: 1 day 11 hours agoJoined on: 09-Oct-2015

Every university which comes under GMAT examination provides Digital Marketing Course?

Answer (1)

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Akshay Kadam Expert 11 hours ago

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Akshay KadamLast Seen: 9 hours 2 min agoJoined on: 03-Sep-2017
It's not at all necessary. First of all, GMAT is an exam which is mainly conducted across the world to pursue your MBA degree from the foreign b-schools. In India top, most Indian School of Business (...Read More
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Koyyana Shiva KumarLast Seen: 1 day 14 hours agoJoined on: 24-May-2016

Is gibs Bangalore have good placement for marketing?

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Manisha Gupta Expert 2 days ago

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Manisha GuptaLast Seen: 9 hours 51 min agoJoined on: 08-Sep-2016
As per the analyzing report of Careers 360 GIBS Bangalore has AA + rating which means Fair in term of placement, Faculty & Corporate Exposure etc. The companies visit to the campus like Mahindra, ...Read More
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Rajan Sarkar 3 days ago

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Rajan SarkarLast Seen: 12 min 49 sec agoJoined on: 10-Jan-2018

I have got overall of 482.50 in mat sept(2017) exams ....can I get admission for MBA(marketing)...

Answer (1)

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Anjani Vara PrasadLast Seen: 23 hours 5 min agoJoined on: 10-Jan-2018
Hye Rajan,Yes, You can get admission in many colleges throughout India. Generally, most of the colleges ask for these test as a mere formality and basic evaluation only. Most of the colleges rely on t...Read More
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Pāñkāj 4 days ago

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PāñkājLast Seen: 2 days 23 hours agoJoined on: 21-Apr-2014

Confused between pgdm digital marketing and finance? Which is good?

Answer (1)

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Anjani Vara PrasadLast Seen: 23 hours 5 min agoJoined on: 10-Jan-2018
Hye pankaj, Both streams are great and have good opportunities of their kind. Coming to finance is a very vast subject in PGDM, unless you are, either passionate or hard worker I really do not sugge...Read More