WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
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ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

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SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
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COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing
  • Service Marketing
  • Strategic Brand Management
  • Strategic Management

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

Join this QNA topic to get updates about latest happenings about the course!

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  • 293 Questions
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Padmakhi 12 hours ago

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PadmakhiLast Seen: 11 hours 58 min agoJoined on: 23-Sep-2018Education Interest: ManagementEducation Level: Graduate & Above

I have done my MBA in Finance as major and Marketing as minor subject. Kindly suggest me whish subject should I in for UGC-NET exam

Answer (1)

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Zubin Mehta 14 minutes ago

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Zubin MehtaLast Seen: 6 min 52 sec agoJoined on: 13-Apr-2017Education Interest: MBAEducation Level: Graduate & Above
Out of all 85 subjects you can slectbest possible relevant subjects(any one from below) for UGC NET exam such a sbelow:Management CommerceEconomics. All these have excellent scope since you ...Read More
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Abhilash 20 hours ago

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Abhilash Last Seen: 16 hours 24 min agoJoined on: 23-Sep-2018Education Interest: EngineeringEducation Level: In Graduation

I am looking forward to a career in digital marketing.. can u suggest me some good institutes in hyderabad??How is current job market in DM?

Answer (1)

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Zubin Mehta 20 hours ago

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Zubin MehtaLast Seen: 6 min 52 sec agoJoined on: 13-Apr-2017Education Interest: MBAEducation Level: Graduate & Above
Digital marketing is hotspot avenue with thousands of jobs producing in Hyderabad,, Bangalore  Mumbai, Chennai and Delhi. Some if best ckassroom courses  for DM courses in Hyderabad is ...Read More
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rahul 23 hours ago

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RahulLast Seen: 20 hours 37 min agoJoined on: 14-Jun-2013Education Interest: ManagementEducation Level: In Graduation

Bangalore or Hyderabad where to learn digital marketing for better job and career (I'm BE-mechanical)

Answer (1)

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Madhurika Dhoot 22 hours ago

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Madhurika DhootLast Seen: 14 min 20 sec agoJoined on: 06-Jun-2018Education Interest: EngineeringEducation Level: In Graduation

Both have good opportunities for learners. Bangalore being a great IT sector will give a wider exposure for digital marketing. Hyderabad is no less though. Choose according to your convenience

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rahul 23 hours ago

rahuls picture
RahulLast Seen: 20 hours 37 min agoJoined on: 14-Jun-2013Education Interest: ManagementEducation Level: In Graduation

Hows career of digital marketing for mechanical engineer as I'm staring it as fresher ?

Answer (1)

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Madhurika Dhoot 22 hours ago

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Madhurika DhootLast Seen: 14 min 20 sec agoJoined on: 06-Jun-2018Education Interest: EngineeringEducation Level: In Graduation

Digital marketing needs you to be updated with the latest technology and methods of marketing available in the digital world. 

You need to know about search engine optimisation too.

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Anvith NS 2 days ago

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Anvith NSLast Seen: 1 day 21 hours agoJoined on: 26-May-2018Education Interest: ManagementEducation Level: Graduate & Above

Is IFIM college good to do MBA? Or it's just good for PGDM alone? Is marketing equally good as Finance here?

IFIM College

Answer (1)

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Zubin Mehta 2 days ago

Zubin Mehtas picture
Zubin MehtaLast Seen: 6 min 52 sec agoJoined on: 13-Apr-2017Education Interest: MBAEducation Level: Graduate & Above
IFIM is excellent for Finance as Faculty is amazing and so is learning methodology . Onky PGDM is equally good which civers strong exposure to general management. Placements wise around 75% ...Read More