WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
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ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

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SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
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COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing
  • Service Marketing
  • Strategic Brand Management
  • Strategic Management

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

Join this QNA topic to get updates about latest happenings about the course!

  • 1557 Joined
  • 318 Questions
A

Apoorv Singh 2 days ago

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Apoorv SinghLast Seen: 2 days 3 hours agoJoined on: 13-Feb-2018Education Interest: MBAEducation Level: In Graduation

Which are top 20 best non iim b-school for marketing or hr

Answer (1)

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Fazila Kazi 2 days ago

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Fazila KaziLast Seen: 23 hours 9 min agoJoined on: 13-Nov-2018Education Interest: Degree ProgrammesEducation Level: In Graduation
these are the 10 I know of to be the best. Xavier Labour Relations Institute (XLRI), JamshedpurFaculty of Management Studies (FMS), DelhiManagement Development Institute (MDI), GurgaonIndian Institute...Read More
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Pooja prajapatis picture
Pooja PrajapatiLast Seen: 20 hours 15 min agoJoined on: 12-Oct-2018Education Interest: ManagementEducation Level: Graduate & Above

Scope of post Graduate Diploma in Marketing Management?

Answer (1)

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Aarushi Churi 23 hours ago

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Aarushi ChuriLast Seen: 22 hours 3 min agoJoined on: 08-Nov-2018Education Interest: Degree ProgrammesEducation Level: In Graduation
Hello Pooja,After completeing your post graduate diploma in marketing management, you can go for following job opportunties;1. Marketing Executive2. Marketing Manager3. Marketing Research Analyst4. Br...Read More
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Bhishm Tiwari 2 days ago

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Bhishm TiwariLast Seen: 1 day 11 hours agoJoined on: 09-Feb-2018Education Interest: ManagementEducation Level: Class 12

Vestige marketing pvt. Ltd. Is a good offer bad for a college student

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paneer selvam 5 days ago

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Paneer SelvamLast Seen: 5 days 1 hour agoJoined on: 11-Nov-2018Education Interest: Study AbroadEducation Level: Graduate & Above

Which is the best country for digital marketing jobs?

Mainly for SEO

Answer (1)

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vikas gehlot 2 hours ago

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Vikas GehlotLast Seen: 36 min 31 sec agoJoined on: 27-Jun-2015Education Interest: EngineeringEducation Level: In Graduation
Austrailia, Netherlands and USA are the Top three country in terms of salary offered to Digital Marketing expert and SEO skills, Therefore You can choose among this three countries, there will be...Read More
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deepak sharma 5 days ago

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Deepak SharmaLast Seen: 3 days 21 hours agoJoined on: 14-Oct-2018Education Interest: EngineeringEducation Level: Class 12

Can i apply for digital marketing after intermediate

Answer (1)

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Nitheesh Yennampellys picture
Nitheesh YennampellyLast Seen: 18 hours 31 min agoJoined on: 16-Jun-2017Education Interest: EngineeringEducation Level: In Graduation
Hey Deepak sharma,Yes you can apply for digital marketing courses after your completion of +2. There are two types of courses they are certification courses and diploma courses. As you are pursuing in...Read More