Marketing Management
Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.Com(Hons), B.M.S, B.Sc.
What is Marketing Management
Marketing Management is a course revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as BBA, MBA, M.Com, B.Com, PGDM or PGPM. The course helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. Marketing Management course focuses on activities like promotional techniques, cost-cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations.
Marketing Management Course Highlights
Branch Name | Marketing Management |
Degree | |
Duration | UG: 3 years PG: 2 years Diploma: 1 to 2 years |
Eligibility | UG: 10+2 PG: Bachelor’s degree Diploma: 10+2 |
Admission Process | Direct Admission or Entrance Examination |
Top Entrance Exams: | DUJAT |
Course Fees | Rs. 10,000 to 10 Lakhs |
Top Colleges | JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies MSU Baroda - Maharaja Sayajirao University of Baroda IGNOU Delhi - Indira Gandhi National Open University Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research BIMM Pune - Balaji Institute of Modern Management |
Career Options | Marketing Manager Brand Manager Market Research Analyst Sales Manager |
Average Salary | Rs. 8 LPA |
Recruiting Companies | Bharti Airtel Hindustan Unilever Sony India PepsiCo Vodafone Plc. Tata Motors Hero Motocorp LIC Colgate Hindustan Unilever Limited Nestle Mahindra & Mahindra L’Oreal India Volkswagen Johnson & Johnson Amazon Apple |
Specialization or Similar Ones
Marketing Management courses and specialisations are available in a variety of formats. Those with similar specializations may have significant career opportunities after earning the degree. Students can pursue specialisations in banking, finance, and accounting. The following are some of the marketing management specialisations:
BBA in Marketing | |
MBA in Accounting | BBA in Supply Chain Management |
M.Phil in Marketing | |
PhD in Marketing |
Eligibility Criteria (UG & PG) of Marketing Management
The eligibility requirements for Marketing Management have been mentioned in this section. The eligibility requirements for Marketing Management are very similar to those for many other specialities. If you meet the requirements, you may get admission to some of the world's most prominent universities and colleges. The eligibility requirements for undergraduate and graduate programmes are stated below.
Eligibility Criteria UG Courses
Candidates who want to pursue Marketing Management as soon as they finish their 10+2 have many choices. There are numerous higher education institutes from which to choose. A few major aspects of the admissions process are listed below.
The candidate should have completed their 10+2 in any stream, including science, arts, and commerce, from a recognised Indian board.
Candidates must pass their 10+2 examination with a minimum score of 50%.
Each university has its own cutoff percentage; applicants must achieve a minimum of 50% on their 10+2 exams in order to be considered.
Top Entrance Exams for UG Courses
NPAT: For admission to BBA, B.Tech, B.Sc., BCom, BDes, MBA (Technology), B.A. (Hons) Liberal Arts, and other integrated programmes, SVKM's NMIMS conducts the NPAT.
SET: Symbiosis International (Deemed University) administers the Symbiosis Entrance Test (SET) for admission to Symbiosis institutes. The SET exam is a requirement for entrance to a number of undergraduate programmes.
DU JAT: The DU JAT is a national entrance examination for the BMS, BBA and BA in Business Economics programmes.
BHU UET: Banaras Hindu University's Undergraduate Entrance Test (BHU UET) is held for admission to the university's and affiliated colleges' various undergraduate courses.
Eligibility Criteria PG Courses
Individuals who want to pursue a career in marketing management may apply to a number of colleges and universities. The following are some important factors to consider when applying for a Postgraduate degree programme.
Applicants must hold a bachelor's degree from a recognised university in order to pursue a master's degree in marketing management.
Candidates should also achieve the percentage requirements established by their college or university.
Candidates must also pass an entrance exam in order to get admission.
Browse Marketing Management Colleges by States
Top Entrance Exams for UG Courses
CAT: The Common Admission Test, popularly known as the CAT exam, is a common entrance exam for India's 20 IIMs and around 1,200 higher education institutions.
MAT: The Management Aptitude Test, or MAT, is a national-level entrance exam for MBA/PGDM admissions that is administered by the All India Management Association (AIMA).
College Predictors VIEW ALL
Scope of Marketing Management in India and Abroad
The Marketing Management course opens the gateway to various marketing opportunities. Marketing Management has been the gateway for the most popular job profiles for years. India is growing rapidly as a corporate hub, making marketing a very beneficial career. A marketing profession includes evaluating current market dynamics, formulating business growth marketing plans, and placing in place techniques to maximize productivity and market development. The various work openings are project managers, marketing managers, industry analysts, sales managers, and many others. under the marketing profile.
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Course Fees Marketing Management
Minimum Fees | Maximum Fees | |||
---|---|---|---|---|
Private | Government | Private | Government | |
UG | ||||
PG | ||||
DOCTORAL | ||||
DIPLOMA |
Course Subjects
Depending on the degree programme, the Marketing Management course has a variable syllabus. The following is a list of subjects covered in Marketing Management courses at various institutions and universities. We've discussed the curriculum for the University of Delhi's MBA in Marketing programme.
Semester I | Semester II |
Organizational behaviour | Organization effectiveness and change |
Data analysis and decision tools | Decision modelling and optimization |
Managerial economics | Economic environment of business |
Accounting for managers | Corporate finance |
Marketing management | Management accounting |
Human resource management | Production and operations management |
Business communication | Marketing research |
Information technology management | Management of information systems |
Semester III | Semester IV |
Business ethics and sustainability | Legal environment of business |
Strategic analysis | Strategic management |
Project study | Global business management |
Elective paper: Marketing | |
Consumer behaviour | Advertising management |
Competitive marketing | Business marketing |
Salesforce management | Services marketing |
Sales promotion management | Brand management |
Digital marketing | Retailing management |
Marketing Channels | Marketing analytics |
Careers in Marketing Management
Marketing Management graduates can work in a variety of fields in both the private and public sectors. They work in a wide range of settings, including banks, financial organisations, and other businesses. To mention a few jobs, they can function as a marketing manager, brand manager, market research analyst, or sales manager.
A marketing manager is someone who manages the marketing of a company or a product. He or she may be responsible for several programmes or products, or a particular one. Unauthorized remarks are avoided by marketing managers, who inform the public that the company is reviewing and rectifying the product line. | |
Brand managers are in charge of guaranteeing that the products, services, and product lines that belong within their domain are engaging to present and prospective customers. They are in charge of keeping track of market trends and supervising advertising and marketing activities to ensure that the intended message for a particular product or service is conveyed. | |
Market Research Analyst | Market research analysts are marketing professionals who assist companies in determining their market position so that their products and services can be properly promoted. They study competitors and their marketing techniques, as well as examine and collect data from customers. They look at consumer preferences to see if a product or service has the potential to expand. |
Sales managers supervise the sales team. They work directly with salespeople, assigning sales territory, quotas, mentoring salespeople, assigning sales training, and developing a sales strategy. Sales managers examine sales data to estimate sales potential and requirements. |
Popular Colleges in India offering MBA
Upcoming trends
To develop demand, marketers use demand marketing to make consumers interested in a new brand or product. Marketers should be consistently up-to-date with the always-evolving market environment, in addition to having creative and analytical mindsets. Getting business messages over to today's consumers is a difficult task that necessitates modifying their efforts to changing trends.
Browse Marketing Management Certification Courses
Advanced Programme for Marketing Professionals | B2B Marketing |
BBA Marketing | Capstone Value Creation through Innovation |
Certificate Program in Marketing Management | Certified Inbound Marketing Professional |
View complete list of Marketing Management Certification Courses
Certifications for Marketing Management
Job Profiles and Top Recruiters
Several organisations in India hire people who have completed a marketing management programme. Marketing managers' employment and classification are determined by their educational credentials and competencies. Companies hire them for the jobs and profiles listed above. The following are some of the most well-known recruiting firms:
Bharti Airtel
Hindustan Unilever
Sony India
PepsiCo
Vodafone Plc.
Tata Motors
Hero Motocorp
LIC
Colgate
Hindustan Unilever Limited
Nestle
Mahindra & Mahindra
L’Oreal India
Volkswagen
Johnson & Johnson
Amazon
Apple
Average Salary
After completing a Marketing Management course, students will have a range of employment opportunities. There are a variety of career opportunities available depending on one's educational background and, of course, experience. In order to get the desired profession in a company, students must have both an educational qualification and experience.
Marketing Manager | Rs. 65,000 per month |
Brand Manager | Rs. 80,000 per month |
Market Research Analyst | Rs. 40,000 per month |
Sales Manager | Rs. 60,000 per month |
Required Skillset for Marketing Management
As Marketing Management graduates, students must have a strong interest in marketing and sales. Candidates looking for work in the industry must have a specific set of abilities. The abilities needed for a Marketing Management course are listed below.
Analytical skills | Marketing skills |
Communication skills | Numerical ability |
Interpersonal skills | Relationship Building |
Brand awareness | - |
Course Curriculum for Marketing Management
Marketing Management creates value for customers in the Marketing Management course. Students will study the major parts of marketing, like product policy, distribution channels, communication, and price, and how these integrate into various analytical frameworks that managers can utilise.
Necessary topics are included in the curriculum, as well as a few advanced topics that will help you understand the course better.
The course's major purpose is to develop students' interest in various facets of marketing and sales.
The Marketing Management programme is intended to provide students with the required knowledge and abilities to operate in the marketing industry.
Top Marketing Management Colleges in India
There are a variety of academic institutions, both public and private, that provide marketing management programmes. The cost may vary depending on the college's location and nature. In the table below, we've listed some of India's best marketing management schools.
Top Private Marketing Management Colleges in India
A number of private academic institutions across the country offer marketing management courses. Admission is granted based on previous academic achievements as well as entrance examination results. Some of India's top private marketing management colleges are listed in the table below.
School of Business, University of Petroleum and Energy Studies, Dehradun | School of Management, Dr DY Patil University, Navi Mumbai |
KJ Somaiya SIMSR - K J Somaiya Institute of Management | Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research |
BIMM Pune - Balaji Institute of Modern Management | IPE Hyderabad - Institute of Public Enterprise |
Top Government Marketing Management Colleges in India
Marketing Management is one of the greatest professional degrees offered by government educational institutes in India. We've compiled a list of some of the best government colleges for Marketing Management in the table below.
JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies | MSU Baroda - Maharaja Sayajirao University of Baroda |
IGNOU Delhi - Indira Gandhi National Open University | SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education |
Institute of Management Studies, Devi Ahilya University, Indore | BK School of Business Management, Gujarat University, Ahmedabad |
School of Distance Education, Andhra University, Visakhapatnam | |
Browse Marketing Management Colleges in Top Location
Marketing Management courses are available at a number of colleges in India. Marketing Management courses’ admissions process is based on both merit and entrance exams. The cost of tuition varies from one university to the next. Below is a list of the top Marketing Management colleges in the best locations.
Popular Marketing Management Entrance Exams in India
Frequently Asked Questions (FAQs)
Question: What are the career options in the Marketing Management course?
Answer :
The career options after the Marketing Management course are: Marketing Manager, Brand Manager, Market research analyst, Sales manager.
Question: How long does it take to advance to the position of a marketing manager?
Answer :
Marketing majors may take the following period of time to complete: Associate's degree programmes are for two years and provide entry-level opportunities. A bachelor's degree takes four years to complete. Master's degrees and MBAs often take one to two years to complete.
Question: What are the topics covered in marketing?
Answer :
Market analysis, promotion, consumer behaviour, brand management, quantitative methodologies, digital marketing, marketing ethics are all subjects in marketing.
Question: Is marketing management difficult to study?
Answer :
Marketing is one of the most challenging majors to get into. It's all about collecting data and processing, as well as understanding how to establish effective marketing and communication approaches, and also the four Ps that are place, pricing, promotion, and product.
Question: What skills are essential for the Marketing Management course?
Answer :
The skills essential for the Marketing Management course are Analytical skills, Communication skills, Marketing skills, Interpersonal skills, Numerical ability, Brand awareness, Relationship Building.
Question: What are the seven different kinds of internet marketing?
Answer :
Social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing, search engine optimization (SEO), and paid advertising are the seven types of internet marketing.
Question: What are the four different sorts of marketing?
Answer :
The amount of competition in a market is defined by such market structures. Perfect competition, monopolistic competition, oligopoly, and monopoly are four different types of market structures.
Question: What is a marketing management degree?
Answer :
Marketing management degrees are intended to provide students with a strong background in business management as well as appropriate knowledge of current marketing trends.
Question: What exactly is the purpose of marketing management?
Answer :
Marketing management is defined as the planning, arranging, managing, and implementing of marketing activities, strategies, plans, and methods meant to create and increase supply for a firm's product range or services in order to generate a profit.
Questions related to Marketing Management
Kindly help me to find the right short-term course for marketing.
Hello,
Consider these short-term marketing courses:
1 Digital Marketing
2 Marketing Analytics
3 Social Media Marketing
4 Brand Management
5 Market Research
6 Content Marketing
7 Sales and Marketing
8 Retail Marketing
Choose based on your interests and career goals.
hope this helps you,
Thank you
what is the fee struture for bba in marketing
The fee structure for BBA in marketing in india can vary widely depending on the institution, it's location, reputation and other factors. Generally fees for BBA programs in India range from around 50,000 to 3,00,000 per year and more in private colleges. Government and public universities usually have lower fees compared to private institutions.
To know more about BBA in Marketing, click on the below link.
https://www.careers360.com/courses/bba-in-marketing
what are the specification offered under the bba courses like finance, marketing , HR
Hello aspirant,
Bachelors of Business Administration (BBA) stands as a widely sought-after undergraduate program, providing students with crucial skills for success in the business realm. It is a common choice post-class 12. The selection of an apt BBA specialization is vital, allowing candidates to align their education with personal interests and career aspirations. Popular BBA specializations encompass finance, marketing, international business, human resource management, and various others, enabling students to tailor their academic journey accordingly.
For more information you can visit our website by clicking on the link given below.
https://bschool.careers360.com/articles/bba-specialisations
Thank you
Hope this information helps you.
I am looking for a 1 year executive mba program. work experience - 6 years in Sales and Marketing. please suggest
Hello aspirant,
The Executive MBA, abbreviated as EMBA, is a postgraduate program concentrating on business administration and management. The course, known as Executive Master of Business Administration, typically spans one to eighteen months, fostering the enhancement of skills like business acumen and leadership. EMBA encompasses diverse subjects including finance, marketing, human resource management, operations management, and business analytics.
To know the best colleges, you can visit the following link:
https://www.careers360.com/courses/executive-mba
Thank you
Hope it helps you
In a class 60% pass in finance . among those passed in finance , 33 1/3% passed in marketing . 150 failed in both subjects . 1/3rd of students who passed in marketing failed in finance. 1 how many students are there in class? 2 what percentage of students failed in finance only?
Hello,
firstly, lets denote:
F as the number of students who passed in finance,
M as the number of students who passed in marketing,
B as the number of students who passed in both subjects,
X as the total number of students in the class.
Given:
60% pass in finance---- F = 60X/100= 0.6X
Among those passed in finance, 33 1/3% passed in marketing: M = 0.333F = 0.333(0.6X)
150 failed in both subjects: B = 150
1/3rd of students who passed in marketing failed in finance: 0.333M = 1/3* (0.6X - B)
To find the number of students in the class:
B = 0.333F + 0.667M - B
B = 0.333(0.6X) + 0.667(0.333(0.6X)) - 150
B = 0.2X + 0.133X - 150
B = 0.333X - 150
150 = 0.333X - B
150 = 0.333X - 150
300 = 0.333X
X= 300/0.333
X= 90(approx)
So, there are approximately 900 students in the class.
Now, to find the percentage of students who failed in finance only, we need to find the number of students who failed in finance but passed in marketing.
Failed in finance only= 0.6X - B
Failed in finance only= 0.6(900) - 150
Failed in finance only = 540 - 150
Failed in finance only= 390
To find the percentage, divide by the total number of students and multiply by 100:
Percentage of students who failed in finance only= (390/900)*100%
Percentage of students who failed in finance only= 43.33%
So, approximately 43.33% of students failed in finance only.
Hope this helps,
Thank you