WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
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ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

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SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
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COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

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rahul 1 day ago

rahuls picture
RahulLast Seen: 1 day 3 hours agoJoined on: 14-Jun-2013Education Interest: ManagementEducation Level: In Graduation

Which city among Pune,Hyderabad is best for digital marketing? where I can get more job opportunities?

Answers (2)

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minshul gupta 19 hours ago

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Minshul GuptaLast Seen: 18 hours 13 min agoJoined on: 10-Feb-2019Education Interest: ManagementEducation Level: In Graduation
hello rahul,As per my knowledge pune is best for digital marketing. There are many top campanies in pune for digital marketing, as digital marketimg is one of the famous course also now adays there is...Read More

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Ahsan Khan 1 day ago

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Ahsan KhanLast Seen: 1 day 7 hours agoJoined on: 19-Feb-2019Education Interest: ManagementEducation Level: Graduate & Above

I have got admission offer from Pibm and Jaipuria Noida and fostiima . Which is the one that I should choose for Mba in HR and Marketing ?

Answer (1)

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Varun Malhotra 20 hours ago

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Varun MalhotraLast Seen: 18 hours 52 min agoJoined on: 22-Jan-2019Education Interest: Degree ProgrammesEducation Level: In Graduation

Hi Ahsan

Greetings.

Both are good colleges btu Jaipuria Institute of Management,Noida has a better rating and also better packages offered to the students.

All the best.

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rahul 2 days ago

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RahulLast Seen: 1 day 3 hours agoJoined on: 14-Jun-2013Education Interest: ManagementEducation Level: In Graduation

Which institute is best among lips india, digital Vidya, digital trainee, school of digital marketing for digital marketing at PUNE ?

Answer (1)

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Surya Guru 1 day ago

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Surya GuruLast Seen: 3 hours 52 min agoJoined on: 24-Jan-2019Education Interest: Degree ProgrammesEducation Level: Graduate & Above
Hello Rahul, Firstly, please tell me whether you are looking for short term course in digital marketing or MBA/PGDM in it. Because both are different. Secondly, the name of institutes you have menti...Read More
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rahul 2 days ago

rahuls picture
RahulLast Seen: 1 day 3 hours agoJoined on: 14-Jun-2013Education Interest: ManagementEducation Level: In Graduation

Which is the best institute for digital marketing in Pune with good placements?

Answer (1)

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Dhameer Bhatias picture
Dhameer BhatiaLast Seen: 3 hours 34 min agoJoined on: 09-Jan-2019Education Interest: Degree ProgrammesEducation Level: In Graduation
Hello Rahul,Following are the top digital marketing institutes in Pune that offer good placements:Digital VidyaLIPSINDIAEdupristineSchool of digital marketingVictorious digitalSEED InfotechNSDM W...Read More
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S T 2 days ago

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S TLast Seen: 2 hours 23 min agoJoined on: 11-Feb-2019Education Interest: ManagementEducation Level: Graduate & Above

Which college is considered as the best for marketing ISB&M , PIBM, CHRIST or REGIONAL COLLEGE OF MANAGEMENT Banglore in terms of placements

Answers (2)

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Rohan shah 1 day ago

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Rohan ShahLast Seen: 1 day 1 hour agoJoined on: 13-Feb-2019Education Interest: ManagementEducation Level: Graduate & Above
According to me, PIBM is better Option.PIBM Ranking-Ranked 20th Best B-School in India as per Times B-School (February-2018)-Ranked 12th Best Private B-School in India as per Times B-School (February-...Read More

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