Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.


  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 



  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups


  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing
  • Service Marketing
  • Strategic Brand Management
  • Strategic Management


Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA


  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG


Marketing Management

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Sandip bawaskars picture
Sandip BawaskarLast Seen: 1 day 1 hour agoJoined on: 23-Mar-2018Education Interest: ManagementEducation Level: Graduate & Above

Hii I have 48 mark in Mah CET 2018. 37.48 percent and I am in SC category .so which college I will apply?and I like marketing fild.

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Manisha Guptas picture
Manisha GuptaLast Seen: 19 hours 36 min agoJoined on: 08-Sep-2016Education Interest: MedicineEducation Level: Graduate & Above
As you know that this is not a good score so I would suggest you to reappear again for the exam. The possibilities can be there for the colleges Atharva Educational Trust, Atharva Institute of Managem...Read More

Mukesh sharma 4 days ago

Mukesh sharmas picture
Mukesh SharmaLast Seen: 1 hour 32 min agoJoined on: 22-Feb-2018Education Interest: ManagementEducation Level: In Graduation

I got 51.04% or 543 composite score in mat Feb and my interest in marketing what whould be the best colleges according to my score.

my main priority is placement, industrial exposure,good AVG. package.

Answer (1)


Vikas Gaur 3 days ago

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Vikas GaurLast Seen: 1 day 1 hour agoJoined on: 05-Sep-2017Education Interest: ManagementEducation Level: Graduate & Above
Hi Mukesh,Kindly use the MAT Pathfinder Tool to know the exact colleges/institutes which are accepting the percentile that you have scored. Simply fill the details of your score and the tool will disp...Read More
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Mohit Dwivedi 5 days ago

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Mohit DwivediLast Seen: 4 days 9 hours agoJoined on: 20-Mar-2018Education Interest: ManagementEducation Level: In Graduation

Marketing management fees

Answer (1)

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Surbhi Dongares picture
Surbhi DongareLast Seen: 4 hours 32 min agoJoined on: 16-Jan-2017Education Interest: EngineeringEducation Level: Graduate & Above

Hi Mohit,

The fees varies from college to college. So you have to be specific with the collage name so that I can help you.

All the best!!

Prasad Sarvagods picture
Prasad SarvagodLast Seen: 39 min 44 sec agoJoined on: 23-Dec-2017Education Interest: MBAEducation Level: Graduate & Above

Does this college has mba in marketing?

Answers (3)

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Akshay Kadam Expert 4 days ago

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Akshay KadamLast Seen: 2 hours 19 min agoJoined on: 03-Sep-2017Education Interest: ManagementEducation Level: Graduate & Above
Sinhagad college of business management Vadagaon campus Pune runs a 2 year MBA programme which has total 600 seats and of-course have specialization in marketing.Highlights of the courseThe cours...Read More

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sourav saha 6 days ago

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Sourav SahaLast Seen: 5 days 2 hours agoJoined on: 04-Dec-2016Education Interest: MBAEducation Level: In Graduation

What is the average package of ITM nevi-Mumbai of PGDM in marketing in 2018 and the total number of sit in marketing?

Answer (1)

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Akshay Kadam Expert 5 days ago

Akshay Kadams picture
Akshay KadamLast Seen: 2 hours 19 min agoJoined on: 03-Sep-2017Education Interest: ManagementEducation Level: Graduate & Above
ITM Navi Mumbai offers a 2 year PGDM course with total fees of Rs. 9.3 lakhs with the total number of seats available as 480.Highlights of the course:The program is a set of discrete terms of study, i...Read More