WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
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ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

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SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
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COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing
  • Service Marketing
  • Strategic Brand Management
  • Strategic Management

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

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A

Arush 1 day ago

Arushs picture
ArushLast Seen: 17 hours 7 min agoJoined on: 24-May-2018Education Interest: ManagementEducation Level: Graduate & Above

Which is the better for mba marketing Lpu or cu

Answers (2)

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Richa Gautams picture
Richa GautamLast Seen: 8 hours 5 min agoJoined on: 14-Mar-2018Education Interest: EngineeringEducation Level: In Graduation
Hey, LPU moulds you as a thinker, compels you to view the society with a different lens, despite the course you're enrolled it. Its like a river of ideas and everyone gets to have a lot of knowledge a...Read More

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Ankush Patwardhans picture
Ankush PatwardhanLast Seen: 14 hours 36 min agoJoined on: 12-Jan-2017Education Interest: MBAEducation Level: Graduate & Above

Which colleges is better sies or pumba for marketing? Why?

B

Bimala 4 days ago

Bimalas picture
BimalaLast Seen: 1 day 18 hours agoJoined on: 23-Jan-2018Education Interest: Study AbroadEducation Level: In Graduation

My academic year percentage ( 70,65,65) . I want to do MBA in Europe or USA, Canada.. No work experience. is there any possiblities ...

To study in abroad. I want to join in 2019 MBA ( Marketing & international business).please suggest the good university they accept me. with their maximum GMAT Score. is their any possibilities can I... Read More

Answers (4)

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Durbar 3 days ago

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DurbarLast Seen: 17 hours 44 min agoJoined on: 05-Dec-2016Education Interest: ManagementEducation Level: Graduate & Above
Hey! There are a lot of colleges available in the UK and other parts of Europe. You first need to decide on the course. You can choose from a huge bag of options. There are courses like, Fashion and L...Read More

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M Satvik Hebbars picture
M Satvik HebbarLast Seen: 15 hours 13 min agoJoined on: 13-Feb-2017Education Interest: ManagementEducation Level: In Graduation

Sir nanu mat exam barillia nage pg cet idha MBA finance mathe marketing seat sikthha

Answer (1)

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Sreetama Dattas picture
Sreetama DattaLast Seen: 13 hours 23 min agoJoined on: 24-May-2013Education Interest: MBAEducation Level: Graduate & Above
Hi Satvik! From what I can understand from your question is that you are looking for MBA Finance or Marketing admission at MS Ramaiah Institute of Management. The B-School accepts MAT score and the cu...Read More
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Bimala 7 days ago

Bimalas picture
BimalaLast Seen: 1 day 18 hours agoJoined on: 23-Jan-2018Education Interest: Study AbroadEducation Level: In Graduation

Please, help me. Which one I can choose in MBA which course is more valuable. Between ( marketing, strategy, international business..

general management) from all this which is best. most valuable course. jobs after this course.please , kindly guide me..

Answers (5)

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Bal Mukund Shuklas picture
Bal Mukund ShuklaLast Seen: 10 hours 35 min agoJoined on: 19-May-2018Education Interest: ManagementEducation Level: Graduate & Above
MBA generally offers four domains. Marketing,Human Resources,Finance,Operations. You have to consider the college as well as its placements while choosing any domains. Marketing has slight edge over o...Read More

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