WHAT IS MARKETING MANAGEMENT ?

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.
Expand

ELIGIBILITY CRITERIA

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

Expand

SCOPE OF MARKETING MANAGEMENT

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups
Expand

COURSE SUBJECTS

  • Advertising and Sales Promotion Management
  • B2B Marketing
  • Consumer Behavior
  • Customer Based Business Strategies
  • Customer Relationship Management
  • Digital Marketing and e-Business
  • International Marketing
  • Marketing Research
  • Operations Management
  • Product Marketing

CAREER OPTIONS AFTER MARKETING MANAGEMENT

Digital Marketing Manager
Digital Marketing Manager
Salary : 2.1L INR - 3.1L INR
Degrees: MBA
Event Planner
Event Planner
Salary : 1.6L INR - 2.6L INR
Degrees: BBA, MBA
Marketing Manager
Marketing Manager
Salary : 3L INR - 6L INR
Degrees: MBA

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 8.05 Lakhs GD Goenka University, Gurgaon
    Minimum Fees 0.04 Lakhs Government First Grade College, Holenarasipura
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 16.56 Lakhs Amity University, Noida
    Minimum Fees 0.032 Lakhs Dr BR Ambedkar Open University, Hyderabad
    Degree Offered in PG
    MBA
    PGD
    PGP

QNA - COURSE QUESTIONS AND ANSWERS

Marketing Management

Join this QNA topic to get updates about latest happenings about the course!

  • 1338 Joined
  • 255 Questions
User Pic

Kaushal 4 days ago

Kaushals picture
KaushalLast Seen: 3 days 14 hours agoJoined on: 21-Jun-2015Education Interest: MBAEducation Level: Graduate & Above

Please rank these 3 Chetana Pgdm , IES MMS , Chetana MMS. Current priority Finance but confused with marketing

Answer (1)

N
Nitika Agrawals picture
Nitika AgrawalLast Seen: 11 hours 33 min agoJoined on: 05-May-2018Education Interest: ManagementEducation Level: Graduate & Above
Hi. I would rank the colleges in the following order:1. Chetana PGDM: The fee is 3.61 lakhs while 180 seats are offered with an average package of 5.3 lakhs.2. Chetana MMS: The fee is 3.22 lakhs while...Read More
User Pic
Ashutosh Yadavs picture
Ashutosh YadavLast Seen: 14 hours 38 min agoJoined on: 24-Aug-2017Education Interest: MBAEducation Level: Graduate & Above

Can you tell me the best MBA college in Marketing ,which give me highest package in India

Answer (1)

User Pic

Zubin Mehta 4 days ago

Zubin Mehtas picture
Zubin MehtaLast Seen: 11 hours 4 min agoJoined on: 13-Apr-2017Education Interest: ManagementEducation Level: Graduate & Above
Highest pckage in marketing and best known college for Marketing bekiw: IIM Ahmedabad IIM Bangalore IIM Calcutta IIm Lucknow IIT Bombay Sp Jain Mumbai XLrI Jamshedpur ISB Hyderabad JBIms Munbai NITIE...Read More
User Pic

Kartik Gautam 6 days ago

Kartik Gautams picture
Kartik GautamLast Seen: 5 days 11 hours agoJoined on: 14-Dec-2017Education Interest: ManagementEducation Level: In Graduation

Do MBA (finance) students get campus placement?

my friend from Mumbai University told me that only MBA(marketing and HR) students get placement... and finance do not..... can anyone help me out

Answers (2)

T
Tanushree Seths picture
Tanushree SethLast Seen: 1 day 14 hours agoJoined on: 25-Oct-2017Education Interest: MBAEducation Level: In Graduation
Hello Kartik,Its just a misconception . It actually depends upon your profile. If your profile is good obviously you will be placed . So just focus on the co curricular along with the curriculum. Do m...Read More

View All Answers

S
Shraddha Sarafs picture
Shraddha SarafLast Seen: 1 week 10 hours agoJoined on: 12-Jul-2018Education Interest: ManagementEducation Level: Graduate & Above

I have done Bcom(H). Plan on doing a MIM/Msc Marketing in Fall 2019. I intend to apply Europe. I prefer giving Gre over GMAT. Should I?

I want to work abroad after completion of my course. Does MIM yield good jobs? Does European market have relaxed immigrant policy and enough job opportunities for Indians? And when should I take the G... Read More

Answer (1)

User Pic

Manish Thakur 7 days ago

Manish Thakurs picture
Manish ThakurLast Seen: 9 hours 50 min agoJoined on: 02-Dec-2016Education Interest: ManagementEducation Level: Graduate & Above

Hi Shradha,

Probably you should give GMAT as after your B.com pursuing MBA from a foreign university might be best for you.

Good Luck!

S

Shriya sahu 8 days ago

Shriya sahus picture
Shriya SahuLast Seen: 5 days 9 hours agoJoined on: 09-Jul-2017Education Interest: ManagementEducation Level: Graduate & Above

For applying MBA in Universities of USA is it mandatory to have working experience?

can you suggest some good college for marketing management course MBA in USA for Indian students.

Answers (3)

User Pic

Azim 8 days ago

Azims picture
AzimLast Seen: 7 hours 29 min agoJoined on: 28-May-2018Education Interest: DesignEducation Level: Graduate & Above
A four-year Bachelors degree from an accredited U.S. institution or its international equivalent. A minimum of two to three years of work experience, depending on your responsibilities. Resume. Person...Read More

View All Answers