BBA Global Marketing and Event Management Hons at WPU School of Business, Pune Offline Course

The Bachelor of Business Administration (BBA) programme in Global Marketing and Event Management at MIT-WPU is a unique blend of two dynamic fields, meticulously crafted to empower students with comprehensive skills in marketing and event management. Curated by esteemed industry leaders, the comprehensive curriculum covers brand management, marketing, public relations, business law, financial accounting, event planning, and research methodology, among other industry-relevant subjects. This hybrid programme not only nurtures marketing prowess but also hones event management skills on a global scale. With a focus on sustainability and business growth, the programme equips students with indispensable capabilities applicable across diverse domains, from corporate enterprises to fashion shows, political campaigns, and beyond. Rooted in experiential learning, the pedagogy emphasises industry exposure through projects and internships, ensuring students build a robust foundation in the said fields. This programme stands as a gateway for students to delve into the intensely competitive world, fostering a skill set essential for success in global marketing and event management.