Question : Assertion: Sales promotion techniques are not effective in increasing consumer interest and sales.
Reason: Sales promotion techniques offer incentives that encourage consumers to make purchases.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion techniques can be very effective in increasing consumer interest and sales. By offering incentives, such as discounts, coupons, and contests, sales promotion techniques can encourage consumers to try new products, make repeat purchases, and spend more money.
As you can see, sales promotion techniques can be used to achieve a variety of marketing goals, including increasing consumer interest and sales.
The reason given in the question is true. Sales promotion techniques do offer incentives that encourage consumers to make purchases. Therefore, the assertion in the question is false.
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