- Download all Section One Slides
- Welcome to this course! Let's lay the groundwork for good landing page design
- The Myth Of The Perfect Landing Page Conversion Rate
- The 3 Main Types of Landing Pages and How To Use Them Effectively
- Common Business Models and Understanding Your Conversion Actions
- The AIDA Sales Funnel and The Online Decision Making Process
- The Awareness Stage of the Funnel: Where It All Begins
- The Interest Stage of the Funnel ... Tell Me More
- The Desire Stage of the Funnel ... I Want What You Sell
- The Action Stage of the Funnel ... I'm Going to Buy What You Sell
- Making Your Landing Page Design Memorable
Online
₹ 639 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Landing Page Design & Conversion Rate Optimization online certification is designed by Isaac Rudansky - Co-founder of AdVenture Media & Google AdWords Professional and is offered by Udemy for individuals who want to gain the skills to increase their conversion rates on their landing pages to optimize those conversions and target larger sections of the audience to boost their expansion. The Landing Page Design & Conversion Rate Optimization online course seeks to teach the fundamentals for developing and launching compelling landing pages for their stores or businesses, as well as establishing a digital presence.
Landing Page Design & Conversion Rate Optimization online classes include more than 9 hours of extensive video-based lectures supported by 4 articles. The course begins with fundamentals of digital marketing, online marketing strategies, and progresses to principles of good landing page design, A/B testing, AIDA sales funnel, Fogg behavior model, logo design, and persuasion principles. Students will have obtained the knowledge and expertise to develop landing pages that will enhance conversion rates by 20 to 30 per cent in no time.
The highlights
- Certificate of completion
- Self-paced course
- English videos with multi-language subtitles
- 9.5 hours of pre-recorded video content
- 4 articles
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and TV
Program offerings
- Certificate of completion
- Self-paced course
- English videos with multi-language subtitles
- 9.5 hours of pre-recorded video content
- 4 articles
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Landing Page Design & Conversion Rate Optimization certification course, students will gain a deep knowledge of the basics of digital marketing. Students will evaluate approaches for developing engaging landing pages as well as techniques for optimizing conversion rates. Students will become acquainted with A/B testing, the AIDA sales funnel, the Fogg behavior model, and online decision-making. Students will also learn how to create a logo for their landing page using Photoshop.
Who it is for
The syllabus
Landing Page Design and Optimization Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
- Download all Section Two Slides
- The Primacy of Product and The Concept of Usability in Landing Page Design
- Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
- The 5 Second Usability Test in Landing Page Design (and how you can use it now)
- The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
- Readability and Visual Hierarchy Landing Page Design
- Respecting Web Conventions in Landing Page Design
- Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
- Information Architecture and Accessibility - Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
- Dedicated Landing Page Design Best Practices (Part 1)
- Dedicated Landing Page Design Best Practices (Part 2)
Principles of Persuasion in Landing Page Design
- Download all Section Three Slides
- Using Scarcity to Improve Conversion Rates on Your Landing Pages
- Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
- Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
- User Scenarios and Contextual Perception in Landing Page Design
Designing and Building a Landing Page Step by Step in Unbounce
- My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
- Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
- Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
- Working With Background Imagery in Landing Pages and Developing Our Hero Section
- Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
- Discussing Landing Page Design Changes and Creating our Primary Content Section
- Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
- Publishing Your Unbouonce Landing Page on Your Custom Domain
- Adding Custom CSS in Unbounce to Create Professional Drop Shadows
- Making Your Landing Page Design Work Better With Custom Javascript Snippets
- Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
- Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
- Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
- Integrating Your Unbounce Form Submissions With Your Mailchimp Account
Bonus
- Goodbye For Now ... I Will Miss You Dearly
- Resources For Shooting Your Udemy Course
Bonus Content: Real-Life Audits – Landing Page Design Best Practices
- Western Computer Audit Part 1
- Western Computer Audit Part 2
- Western Computer Audit Part 3
- Western Computer Audit Part 4
Instructors
Mr Isaac Rudansky
Instructor
Freelancer
Other Masters