- Mode: Full time
- Duration: 4 Years
Bachelor of Design ( B.Des ) in Strategic Design and Management is a full-time four-year undergraduate course.
An interplay within Design Thinking & Business Strategy. The focus lies on preparing students to serve both as researchers of complex socio-economic issues and as thought leaders for establishing a culture of systematic innovation in a corporate environment.
Strategic Design & Management discipline provides the required skills and thinking ability to the students to uncover a new opportunity for a product or service offering, generate deeper consumer insights, improve processes in a company and provide impactful customer experiences. Strategic Design & Management program develops the skill of investigating new ideas and offerings from the lenses of business investments and market potential – the “business viability” pillar of the Design Thinking approach.
Strategic Design & Management professionals help organization achieve 10X growth by exploring and executing new business models and identifying routes to the market for new ideas. They thus enable organization to innovate and create disruption.
Candidates currently in the 12th grade & will be appearing for a 10 + 2 examination (e.g. IGCSE- A levels, CBSE, HSC, IBDP, ISC, etc.), or its educational equivalent in any discipline (e.g.: Science, Commerce, Arts) with an interest in Design & Innovation are eligible to apply. The upper age limit is 21 years at the time of application.