School of Design, UPES, Dehradun
ApplyRanked #45 amongst Universities in India by NIRF | Get Upto 100% Scholarships | Spot Admissions via CUET
MODE
Full timeDURATION
48 MonthsBachelor of Design ( B.Des ) in Strategic Design and Management is a full-time four-year undergraduate course.
An interplay within Design Thinking & Business Strategy. The focus lies on preparing students to serve both as researchers of complex socio-economic issues and as thought leaders for establishing a culture of systematic innovation in a corporate environment.
Strategic Design & Management discipline provides the required skills and thinking ability to the students to uncover a new opportunity for a product or service offering, generate deeper consumer insights, improve processes in a company, and provide impactful customer experiences. The Strategic Design & Management program develops the skill of investigating new ideas and offerings through the lenses of business investments and market potential – the “business viability” pillar of the Design Thinking approach.
Strategic Design & Management professionals help organizations achieve 10X growth by exploring and executing new business models and identifying routes to the market for new ideas. They thus enable organizations to innovate and create disruption.
Candidates currently in the 12th grade & will be appearing for a 10 + 2 examination (e.g. IGCSE- A levels, CBSE, HSC, IBDP, ISC, etc.), or its educational equivalent in any discipline (e.g.: Science, Commerce, Arts) with an interest in Design & Innovation are eligible to apply. The upper age limit is 21 years at the time of application.
Ranked #45 amongst Universities in India by NIRF | Get Upto 100% Scholarships | Spot Admissions via CUET
India’s only private university to be ranked for Graduate Employability | 6000+ Placements | 800+ Recruiters | 75 LPA-Highest Salary
Get up to 100% scholarship on B.Des. & BBA admissions through your CUET-UG score | No. 1 Design & Fashion Institute by ASSOCHAM, India Today, Outlook and The Week rankings
Scholars’ Round Deadline: 14th Nov’26 | Earn upto 50% merit Scholarship + 10% for top performers | EFMD Accredited | AACSB (USA) & AMDISA Member | Highest CTC 28 LPA
B. Des (6 Specializations) | M. Des 2 years PG Program (3 Specializations) | One of the India's Most Progressive Creative University | Highest CTC 20 LPA
Faculty from A+ Design schools of India and Abroad | 100% Placement Assistance