B.Des User Experience Design at WPU School of Design, Pune Offline Course

The B.Des. (User Experience Design) at MIT-WPU is a comprehensive programme that covers the principles of user experience design, with foundation in transdisciplinary design, design elements, product-service-system design, design tools & programming languages, visual design, user interface design, information design, data visualisation, storytelling, and usability engineering. It focuses on innovative social-business practices and emerging trends in artificial intelligence technologies, internet of things and machine learning. The programme emphasises design principles and human behaviour across diverse industries such as information technology, healthcare, manufacturing, retail, ecommerce, education, banking, logistics, travel, government, telecommunications, emerging technologies, automotive, aerospace, entertainment, advertising, media, and non-profit organisations.

Students work on design projects that span conceptual, web, mobile, and physical products, fostering independent thinking, creativity, and innovation through internships, live projects, and study tours. The research-driven programme explores sensory, perceptual-cognitive, behavioural, and socio-cultural domains with a strong focus on functional aesthetics. This approach leads to increased customer satisfaction as students develop prototypes, from holistic research to design development, including working models, testing, and launch. The hands-on teaching and simulated methodologies promotes entrepreneurship and creativity through industry internships, live projects, and national and international study tours.