Product Management and Analytics

BY
Boston Institute of Analytics

Master the complete product lifecycle from ideation to launch while leveraging analytics to drive strategic business decisions.

Mode

Part time, Online

Duration

4 Months

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based

Course overview

The Product Management and Analytics course is being offered by Boston Institute of Analytics. This Product Management and Analytics course helps the participants with end to end knowledge of product strategy, development and analytics. This course is designed for aspiring and current professionals. This Product Management and Analytics course combines theoretical and practical applications, offering immersive sessions, real world projects and capstone exercises guided by industry experts. With the duration of 4 months, the participants will gain exposure to AI and machine learning applications in product development, UX/UI design, and Agile methodologies.

The highlights

  • 4 months duration
  • Dual Certification: Product Management & Business Analytics
  • Immersive classroom and online learning
  • Hands-on training by industry experts
  • Real-world projects and case studies
  • AI and Machine Learning in product development
  • UI/UX design and prototyping
  • Scrum and Agile methodologies
  • Access to 25+ tools and technologies

Program offerings

  • Real-world projects
  • Expert instructors
  • Peer & alumni community access
  • Doubt clearing sessions
  • Case studies
  • No cost emi options available
  • 4 months course

Course and certificate fees

certificate availability

Yes

certificate providing authority

Boston Institute of Analytics

Who it is for

Eligibility criteria

The participants must have a bachelor’s degree in Computer Science, IT, Engineering, Mathematics, Statistics, or a related field. The participants must have a basic knowledge of basic python skills. Also there is no prior work experience required.

What you will learn

Knowledge of product management Knowledge of artificial intelligence Machine learning Knowledge of ui Knowledge of scrum

The participants will gain proficiency in product strategy formulation, market analysis and user centric design. This Product Management and Analytics course emphasizes building analytical capabilities to interpret metrics, KPIs and user behaviour, enabling data driven decision making. The participants can also explore AI and machine learning applications to enhance product functionality and innovation, alongside practical exposure to prototyping, UI/UX design, and Agile workflows.

The syllabus

Product Management and Analytics: Orientation

Course Expectations and Structure
  • Overview of the Course Modules 
  • Brief on Projects and Assessments
Overview of Learning Environment
  • Digital Platforms and Resources
  • Communication Channels
Introduction to Product Management
  • Defining Product Management
  • Overview of the Discipline
  • Evolution and Importance in Modern Businesses
  • Historical Context and Key Milestones
  •  Shifts from Traditional to Agile Methodologies
Key Responsibilities of a Product Manager
  • Understanding the Role and Impact
  • Responsibilities in Different Organizational Structures
  • Cross-Functional Collaboration
  • Matrix Organizational Structures
Role in Different Business Environments
  • Product Management in Startups vs. Established Companies
  • Navigating Diverse Industry Landscapes
  • Adapting to Industry-Specific Challenges
  • Scaling Product Management in Different Contexts
  • Shifts from Traditional to Agile Methodolo

Fundamentals of User-Centric Design

Principles of User-Centered Design
  • Understanding the Core Principles and User-Centric Mindset
  • Human-Computer Interaction (HCI) Principles
  • Design Thinking for User-Centric Solutions
Importance of Empathy in Product Management
  • Developing Empathy for Users and Stakeholders
  • Role-Playing Exercises for Empathy Building
  • Empathy Mapping Techniques
  • Customer Journey Mapping
Usability Principles
  • Creating Products with a Focus on Usability
  • Heuristics Evaluation
  • Usability Testing Methods
Introduction to User Personas
  • Crafting Effective User Personas
  • Utilizing Personas in Product Decision-Making
  • Persona Creation and Validation
  • Persona-Driven Design Decisions

Market Understanding and Analysis

Market Research Techniques
  • Qualitative and Quantitative Research Methods
  • Survey Design and Analysis
  • Interviews and Focus Groups
Identifying Target Markets
  • Techniques for Defining and Selecting Target Markets
  • Market Segmentation Strategies
  • Target Audience Profiling
Competitive Analysis
  • Analyzing Competitors and Market Positioning
  • Competitive Benchmarking
  • SWOT Analysis
Customer Segmentation Strategies
  • Segmenting Customers Based on Behavior, Needs and Demographics

Strategic Thinking and Decision-Making

Frameworks for Strategic Decision-Making
  • Overview of Strategic Decision-Making Models
  • Decision Matrix Models
  • Game Theory in Decision-Making
SWOT Analysis
  • Conducting Swot Analysis for Product Strategies

Cohesive Product Strategy
  • Developing a Comprehensive Product Strategy
  • Vision and Mission Alignment
  • Strategic Goal Setting
Aligning Product Strategy with Business Goals
  • Ensuring Synergy Between Product Goals and Overall Business Objectives
  • Business Model Canvas
  • OKR (Objectives and Key Results) Alignment

Agile Product Development

Agile Principles in Product Management
  • Understanding and Applying Agile Principles
  • Agile Manifesto and Principles
  • Lean Product Development
Scrum Methodology
  • Overview of the Scrum Framework
  • Scrum Roles and Ceremonies
  • Sprint Planning and Review
Sprint Planning and Execution
  • Conducting Sprint Planning Sessions
  • Executing Sprints Effectively
Managing Agile Teams
  • Team Dynamics and Collaboration

Analytics for Product Managers

Key Metrics Across User Journey Stages
  • Identifying and Measuring Key Performance Indicators
  • KPIs for Product Success
  • User Journey Mapping
Introduction to AARRR Framework
  • Acquisition, Activation, Retention, Referral, Revenue (AARRR)
  • A/B Testing for User Acquisition
  • Activation and Retention Strategies
Using Analytics for Informed Decision-Making
  • Making Data-Driven Decisions
  • Data-Driven Product Iteration
  • Analytics-Driven Feature Prioritization
Data-Driven Product Strategies
  • Strategies for Leveraging Data in Product Management

Technical Aspects for Product Managers

Basics of Technology for Product Managers
  • Essential Technical Knowledge for Effective Communication
  • Technical Communication for Non-Technical Stakeholders
  • Understanding APIs and Integrations
Collaboration with Development Teams
  • Facilitating Communication Between Product and Development
  • Overcoming Communication Challenges
  • Effective Use of Collaboration Tools
  • Agile Communication Strategies
Understanding Tech Architecture and Stack
  • Grasping the Fundamentals of Technical Architecture
  • Architecture Design Principles
  • Technology Stack Considerations
Latest Trends in Product Management
  • Stay Updated on Industry Trends and Emerging Technologies
  • Continuous Learning Strategies for Product Managers
  • Navigating Industry Disruptions and Paradigm Shifts

Effective Communication and Stakeholder Management

Team and Stakeholder Management Strategies
  • Strategies for Effective Communication with Teams and Stakeholders
  • Cross-Cultural Communication in Global Product Teams
  • Managing Virtual Teams and Distributed Stakeholders
Building Collaborative Relationships
  • Building Rapport and Fostering Collaboration
  • Conflict Resolution Strategies in Cross-Functional Teams
  • Building a Culture of Collaboration and Innovation
Gaining Buy-In from Stakeholders
  • Techniques for Gaining Support for Product Initiatives
  • Creating Compelling Business Cases for Stakeholder Buy-In
  • Influencing Without Authority in Matrix Organizational Structures
Storytelling and Negotiation Skills
  • Developing Skills in Effective Storytelling
  • Crafting Persuasive Narratives for Product Ideas and Strategies
  • Advanced Negotiation Techniques for Product Managers

User Research and Design Thinking

Effective User Research Techniques
  • In-Depth Exploration of Various Research Methods
  • Advanced Usability Testing Methodologies and Tools
  • Ethnographic Research Techniques for Deep User Insights
Creating Effective Surveys and Interviews
  • Designing Surveys and Conducting Interviews
  • Advanced Survey Design for Nuanced User Feedback
  • Mastering the Art of User Interviews and Extracting Valuable Insights
Synthesizing Research Data
  • Turning Raw Data into Actionable Insights
  • Advanced Data Synthesis Techniques for Complex Product Challenges
  • Communicating Research Findings Effectively to Diverse Stakeholders
Design Thinking Principles
  • Introduction to Design Thinking Principles
  • Applying Design Thinking Beyond Product Development
  • Design Thinking for Organizational Innovation and Problem-Solving
Ideation and Prototyping Techniques
  • Techniques for Generating and Prototyping Ideas
  • Advanced Ideation Methods for Breakthrough Innovation
  • Prototyping Strategies for Complex and Interdisciplinary Projects

UI-UX Design and Prototyping

Fundamentals of UI-UX Design
  • Principles of Effective User Interface and User Experience Design
  • Psychology of User Experience
  • Responsive Design Principles
Prototyping Tools and Techniques
  • Introduction to Prototyping Tools
  • Choosing the Right Prototyping Tool for the Project
Sketching and Wireframing
  • Hands-on Exercises in Sketching and Wireframing
  • Rapid Prototyping Techniques
  • Collaborative Sketching Sessions
Building Functioning Prototypes
  • Transforming Wireframes into Interactive Prototypes
  • Interactive Prototyping Best Practices
  • User Testing with Prototypes
Design Sprint Process
  • Conducting Design Sprints for Rapid Product Development

Conducting Usability Tests
  • Techniques for Usability Testing and Feedback Collection
  • Usability Testing in Different Development Stages
  • Iterative Usability Testing Strategies
Types of MVPs and When to Use Them
  • Understanding Different Types of Minimum Viable Products

Applying the Learn-Build-Measure Model
  • Iterative Product Development Using Customer Feedback

Developing and Launching Your Product

Agile and Scrum for Product Development
  • Recap of Agile and Scrum Principles
  • Agile Retrospectives for Continuous Improvement
  • Scaling Scrum for Large Projects
User Stories and Epics
  • Writing Effective User Stories and Epics
  • Story Mapping for Complex Projects
  • Writing User Stories for Various Stakeholders
Creating a Product Requirements Document (PRD)
  • Essentials of a Comprehensive PRD
  • PRD Templates and Best Practices
  • Communicating Requirements Effectively to Development Teams
Go-To-Market Strategy and Planning
  • Pricing and Channel Strategies
  • Launch Planning and Execution

Growth Strategies

Identifying Key Metrics for Growth
  • Choosing the Right Metrics for Product Growth
  • Metrics-Driven Decision-Making
  • Setting and Measuring Growth Goals
Activation, Acquisition, Retention, Referral and Revenue Strategies
  • In-Depth Strategies for Each Stage of the AARRR Framework
  • Personalization Strategies for User Activation
  • Referral Program Design and Optimization
Experimentation Techniques (A/B Testing, Multivariate Testing)
  • Implementing Experiments for Data-Driven Decision-Making
  • A/B Testing Best Practices
  • Multivariate Testing for Complex Scenarios
Segmentation, Funnel and Cohort Analysis
  • Understanding and Applying Segmentation, Funnel and Cohort Analysis
  • Cohort Analysis for User Retention
  • Advanced Funnel Analysis Techniques

Advanced Topics and Emerging Trends

AI and ML in Product Management
  • Overview of AI and ML Applications in Product Management
  • AI-Driven Product Personalization
  • ML for Predictive Analytics in Product Development
Digital Transformation Strategies
  • Understanding Digital Transformation and Its Impact on Products
  • Digital Transformation Case Studies
  • Integrating Emerging Technologies into Product Strategy
Design Thinking for Continuous Innovation
  • Advanced Applications of Design Thinking
  • Design Thinking for Organizational Change
  • Continuous Innovation in Product Development

Capstone Project

Capstone Project Allocation, Mentorship and Presentation
  • Project Assignment by Capstone Mentor
  • Orientation Session by Capstone Mentor – Project Expectations
  • Mentorship Session by Capstone Mentor – Doubt Resolutions
  • Final Showcase and Presentation

Career Enhancement

Soft Skills Training
  • Presentation Skills
  • Email Etiquettes
  • LinkedIn Profile Building
  • Personality Development and Grooming
Interview Preparation
  • Interview Do’s and Don’ts
  • Common Interview Questions
  • Strategies for Successful Interviewing
  • HR And Technical Interview Prep
  • Mock Interviews
  • One-On-One Feedback

Admission details

Follow the steps below to join the Product Management and Analytics course.

Step 1 - Click on the link below: https://bostoninstituteofanalytics.org/product-management-and-analytics/

Step 2 - Click on “Enquire Now”. Submit the form and your contact details and a representative will contact you.

Step 3 - Once the fees are paid, you are enrolled in the Product Management and Analytics course

How it helps

This certificate is globally recognized in project management and analytics. This certificate will enhance participants' careers prospects and higher earning potential.

FAQs

What is the duration of the Product Management and Analytics course?

 The duration of this Product Management and Analytics course is 4 months.

Do I need prior experience in product management?

No, there is no need for prior experience.

Will I receive career support?

Yes, BIA provides resume building, interview preparation, mentorship, and job portal access.

What certification will I get?

The participants will receive a dual certification in Product Management and Business Analytics from Boston Institute of Analytics.

What tools will I learn?

The participants will gain hands-on exposure to 25+ industry tools, including Agile, Power BI, Slack, and prototyping software.

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