Marketing Launchpad

BY
Kraftshala

Start your high paying digital marketing career with hands-on digital marketing training and job ready skills in a live, project centric environment.

Mode

Online

Duration

22 Weeks

Fees

₹ 149000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

Kraftshala’s Marketing Launchpad is a job-linked digital marketing course with the best placement rate in India. Designed for freshers, graduates and working professionals, the program combines immersive hands-on learning with expert mentorship from professionals who’ve worked at top brands like Unilever, Nykaa, and Zomato.

Kraftshala also provides placement accountability where 60% fee is refunded if the student, by any small chance, is not able to get placed at a package of ₹4.5LPA and above. The institute has placed more than 2700 students till now at companies like Nykaa, Mamaearth, Acko, Dentsu, GroupM, and many more.

The course features industry-relevant projects reviewed by actual digital marketing experts and hiring managers, personalized feedback loops, and structured placement preparation. Unlike most theoretical programs, Kraftshala’s curriculum is centered on solving real marketing problems using tools like Google Ads, SEO tools, and Meta Ads with AI integrated in the entire workflow.

The highlights

  • 22 weeks online course
  • 850+ hours of learning
  • Immersive live training with industry mentors
  • 8 live projects with real budgets on Meta, Google ads, SEO, E-commerce, Content & Social, & Programmatic
  • 60% fee refund if job placement is at less than 4.5LPA
  • AI-powered curriculum reflecting current industry needs
  • Flexible learning paths: full-time, part-time & bilingual

Program offerings

  • Industry experts
  • Ai tools integration
  • Community access
  • Certification upon completion
  • Live projects with real budget
  • Job placement of 4.5lpa and above (60% refund if not placed)

Course and certificate fees

Fees information
₹ 149,000  (Inclusive of GST)

The fees for this Marketing Launchpad course is : 

Fees components

Amount

Course fees

Rs. 1,49,000 +18% GST


EMI options

EMI Partner

Amount

(incl. GST)

Duration (Months)

Interest / annum

Monthly

Payments

EMI Partner

₹1,75,820

36

11%

₹6,496

24

11%

₹8,938

18

11%

₹11,379

12

11%

₹16,263

6

11%

₹30,915


certificate availability

Yes

certificate providing authority

Kraftshala

Eligibility criteria

Freshers and working professionals from all fields and educational backgrounds with deep interest & intent in building a marketing career, can apply.

What you will learn

Digital marketing skills Advertising skills Seo skills Content management skills Problem solving ability Knowledge of excel Data analysis Knowledge of ecommerce Social media marketing

In this digital marketing course, students acquire full-stack digital marketing skills through a 100% practical, AI-powered curriculum. Technical training covers Meta and Google Ads, SEO (including Generative Engine Optimization), Ecommerce, Programmatic Advertising, and Content Marketing,. Students also master essential tools for analytics and data interpretation, alongside creative skills like copywriting and video creation.

Beyond technical proficiency, the course emphasizes "human skills," including problem-solving, workplace communication, and interview preparation. Learning is experiential, requiring students to execute live campaigns for real brands, manage actual budgets, and optimize performance under expert mentorship.

The syllabus

Brand Strategy

  • Build briefs: objectives, competitive analysis, consumer personas, identify insights using triggers & barriers
  • Develop brand positioning, RTBs, and creative idea frameworks
  • Projects

    • Build a marketing brief for a new product category

  • AI in Action

    • Use AI tools to generate user personas, mine reviews to find pain points and white spaces, analyze competition, brand conversations, & stress-test ideas

Meta Ads (FB and Instagram)

  • Understand Meta’s algorithm and platforms and setup
  • Understand campaign objectives & delivery optimization
  • Decode auction system & bidding strategies
  • Learn crucial metrics across funnel stages
  • Build and test multiple audience types (core, custom, lookalike)
  • Master creative formats — image, video, carousel, reels
  • Understand A/B tests to compare creatives and messaging
  • Analyze campaign reports & attribution windows
  • Live Brand Projects

    • Build the strategy, execute, optimize and drive actual sales for your products

  • AI in Action

    • Leverage AI for creatives, competitor analysis, ad copy generation, and analyzing campaign data

Ecommerce & Quick Commerce

  • Understand the e-commerce ecosystem
  • Create optimized listings with keywords
  • Do competitive analysis
  • Run Sponsored Product Ads
  • Sponsored Brand & Display ad strategies
  • Manage budgets, bids, and structures
  • Set up and optimize a Shopify/D2C store
  • Improve product detail page (PDPs) for higher conversion
  • Analyze SP reports & account metrics
  • Live Brand Projects

    • Plan and run Ecommerce campaigns

  • AI in Action

    • Generate PDP page elements: Titles, bullet points and product descriptions, images, and A+ content. Analyze competitors

Google Search Ads

  • Understand Google Ads auction system
  • Do structured keyword research & grouping
  • Set up campaigns with bidding strategies
  • Learn negative keywords & ad extensions
  • Work with ad formats, creatives, and budgets
  • Track conversions and optimize attribution models
  • Analyze auction insights for better decisions
  • Live Brand Projects

    • Build the Live Search + YouTube/Display ads for the products and run and optimize campaigns

  • AI in Action

    • Keyword clustering, ad copy generation, audience insights, campaign optimization

Advanced Google Ads

  • Learn YouTube Ads formats and targeting strategies
  • Use Display Ads for reach and remarketing
  • Explore Demand Gen campaigns for different brand objectives
  • Master Performance Max campaigns
  • Integrate campaigns into a single media plan
  • Optimize budgets across channels for ROI
  • Projects

    • Prepare multi-channel media plans for the assigned brand

  • AI in Action

    • Competitor benchmarking, creative variations, audience modeling, performance forecasting

Search Engine Optimization

  • Do keyword research & intent mapping
  • Apply on-page SEO (titles, meta, structure, snippets)
  • Build off-page SEO with backlinks
  • Master technical SEO
  • Create content briefs & optimize blogs
  • Analyze SEO reports & measure traffic
  • AEO (Answer Engine Optimization)
  • Integrate GA4 for SEO performance
  • Live Brand Projects

    • Plan and execute an end-to-end SEO Content Plan + Blog Briefs, writing and publishing + Featured snippet & AI-search optimization exercises

  • AI in Action

    • Keyword clustering, content briefs, technical audits, backlink analysis, blog writing, LLM Optimization

Programmatic Advertising

  • Ecosystem overview: DSPs, SSPs, exchanges
  • Deal Types in Programmatic Advertising
  • DV360 walkthrough and programmatic media planning
  • Learn how programmatic bidding, targeting and personalization works
  • Campaign setup, ad optimization, and reporting
  • Projects

    • DV360 hands-on practice & Programmatic Media Plan

Content and Social Media

  • Decode brand objectives & audience personas, Build content calendars for multi-platform presence
  • Craft brand voice & messaging across channels, Analyze performance metrics and refine strategy
  • Write SEO-friendly blogs and articles, Create content briefs using keyword & intent mapping
  • Structure content for EEAT (Expertise, Experience, Authority, Trust)
  • Optimize existing website content for ranking & readability
  • Learn scripting for reels, shorts, Shoot & edit videos with simple, high-impact techniques
  • Test creative hooks, formats, and trends, Optimize for engagement, retention & conversions
  • Learn to write great ad copies for Meta and to write page copies for Shopify and Amazon
  • Live Brand Projects

    • End-to-end content strategy plan, Publish blogs and create reels to build your portfolio

  • AI in Action

    • Social listening, sentiment analysis, performance analysis; Blog drafts, content optimization, featured snippet targeting (LLM Optimization); Script, creative variations, trend analysis

Google Analytics and Dashboards

  • Learn GA4 setup, interface, and key reports
  • Track user journeys, events, and conversions
  • Understand traffic sources and campaign attribution
  • Analyze marketing performance across channels
  • Build dashboards for KPIs, ROI, and funnel metrics
  • Automate reports for weekly/monthly reviews
  • Present data visually for faster decision-making
  • Projects

    • GA4 exercises + Live marketing dashboard + Campaign performance analysis

  • AI in Action

    • Detect anomalies, forecast trends, create data stories

Human Skills

  • Improve communication & storytelling; Build proactiveness and ownership at work
  • Practice empathy with real cases; Learn how to adapt to different teams & contexts
  • Understand how to present candidature through an authentic and impactful CV
  • Tailor CVs for different roles & industries,; Get expert feedback & iterative revisions
  • Sharpen your WHY and your story through active probing
  • Learn frameworks for situational & guesstimate questions, Practice academic & professional narrative
  • Tackle strengths/weaknesses and company-specific prep; Do mock interviews with experts for feedback
  • Projects

    • Pitch presentations, problem-solving cases

  • AI in Action

    • Practice conversations, receive feedback prompts, analyze communication style, Optimize CV wording, ATS-readiness, Practice interviews, instant feedback on answers

Problem Solving

  • Root cause analysis
  • Frameworks for decision making
  • Marketing problem cases
  • Guesstimates using consulting cases
  • Aptitude - Logical reasoning and Data Interpretation 
  • Practice on real business problem statements
  • Projects

    • Problem-solving cases

  • AI in Action

    • AI for brainstorming solutions, structuring frameworks, and validating assumptions

Excel & Data Analysis

  • Core functions, pivot tables, conditional functions & lookups
  • Cell references: relative and absolute
  • Pivot tables for data cuts and views
  • Vlookups and Hlookups and its uses
  • Data analysis using excel and gsheets
  • Marketing data dashboards for decision-making
  • Projects

    • Campaign & sales data dashboards

  • AI in Action

    • Learn how AI integrates with spreadsheets for faster analysis

Admission details

The admission details to enroll in this Marketing Launchpad course are as follows : 

Step 1: Visit the official Digital Marketing course page https://www.kraftshala.com/marketing-launchpad/digital-marketing-course/ and enter the details asked to apply now.

Step 2: Once the denials have been submitted, take the screening test.

Step 3: After the screening test, the participants can talk to their counsellors.

Step 4: Complete the enrollment formalities by completing the payment formalities.

Scholarship Details

The scholarship will be awarded to top applicants based on performance in the screening test and selection criteria. Rs. 30,000 of scholarship will be available to the top 5% of eligible participants who qualify through early screening efforts.

How it helps

This Marketing Launchpad course helps candidates launch high paying digital marketing careers through a 100% practical, AI-powered curriculum where students manage live campaigns using real budgets. It ensures professional readiness by combining technical training - covering SEO, Ads, and analytics - with essential "human skills" like problem-solving and interview preparation. Students receive daily mentorship from industry experts and benefit from a placement accountability pledge: if they do not secure a job paying at least ₹4.5 LPA, 60% of the fee is refunded.

FAQs

What is the duration of this Marketing Launchpad course?

This Marketing Launchpad course is 22 weeks long.

Do I get the placement support?

Yes, this Marketing Launchpad course will help you with the placement support.

What roles can I get after completion?

After completing this Marketing Launchpad course, the participants will get job offers like Digital Marketing Associate, Performance Marketer, SEO Analyst, E-commerce Specialist.

Do I need prior experience?

No, fresh graduates and professionals can join this Marketing Launchpad course.

Does this Marketing Launchpad course provide scholarship?

Yes, a scholarship of Rs. 30,000 to 5% of top participants will get the scholarship.

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