BBA Sports Management at Alliance School of Business, Bangalore Offline Course

The Bachelor of Business Administration (BBA) in Sports Management is designed to prepare students for the rapidly growing sports industry in India. This dynamic program provides a strong foundation in core business principles while emphasising industry-specific knowledge tailored to the unique demands of the sports sector.

Students gain in-depth exposure to key areas such as sports marketing, finance, law, media, and communication. The curriculum also includes team and facility management, sports analytics, event planning, and entrepreneurship. This interdisciplinary approach allows students to understand the sports ecosystem from multiple perspectives and develop practical skills for real-world applications.

Graduates of this program are well-positioned for diverse career paths, including roles such as sports marketing manager, event coordinator, sponsorship executive, athlete manager/agent, and media coordinator. With the sports industry in India expanding rapidly, this degree equips students to become valuable contributors to its future growth and innovation.

Duration

Three years (Six Semesters), full-time programme