- Mode: Full time
- Duration: 2 Years
- Offered by: Jagran Lakecity University, Bhopal
Master of Arts (MA) in Advertising and Public Relations is a full-time two-year postgraduate course offered by the Jagran Lakecity University, Bhopal.
A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.
You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.
Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.
Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of advertising and PR.
MA Advertising & PR is a business-focused degree in a creative communications College, combining strategy with creativity.
MA Advertising & PR works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.
MA Advertising & PR is about the future. You’ll explore the emerging technologies and media spaces the industry is focused on.
MA Advertising & PR is practical. You’ll make ads and experiences, build prototypes and speculative designs.
MA Advertising & PR is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.
- Public Relations
The Selection of candidate will be made based on their academic merit and performance in the Personal Interview round.
Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC.