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    Course Details

    MODE

    Full time

    DURATION

    12 Months

    Post Graduate Program in Brand Management (PGP-BM) 1-Year Full-Time course offerd by Jagdish Sheth School of Management, Bangalore.

    Brand Management has become a checklist of tools, campaigns and short-term metrics, while the real work of building enduring brands is being forgotten. The Specialist Brand School is a pioneering institute that exists to bring back clear thinking, sound judgement and long-term value creation.


    Eligibility Criteria

    • Graduates from any discipline with a minimum of 50% marks in graduation, (with or without work experience), with a valid score in CAT/XAT/GMAT/NMAT or JAGMAT (JAGSoM Entrance Test).

    Admission Details

    CAT/XAT/GMAT/NMAT or JAGMAT (JAGSoM Entrance Test).

    Selection Criteria

    • Shortlist for Interview
      Weightage will be given to candidates based on graduation credentials, relevant work experience, statement of purpose, letter of recommendation and entrance test score.
    • Interview with the Dean
      Final selection of the shortlisted candidates will be based on the personal interview to evaluate intellectual curiosity, clarity of intent, seriousness about the craft and fit for the program.

    Applications for Admissions are open.

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