MA Mass Communication Specilization in Advertising and Public Relations at School of Liberal Studies and Humanities, UPES Dehradun Offline Course

The MA Digital and Mass Media (Broadcasting) program offered by School of Liberal Studies and Humanities is a comprehensive 2-year course spread across four semesters. The program aims to provide students with a deep understanding of broadcast media by covering a wide range of topics. Students will learn about media writing, communication skills, and the fundamentals of electronic and digital production, equipping them with a diverse skill set relevant to the broadcasting industry.

One of the key strengths of the program lies in its practical approach, bridging the gap between theory and real-world applications. Students will have the opportunity to engage with industry experts who bring their valuable knowledge and experience to the classroom. This ensures that graduates are well-prepared to tackle the challenges of the dynamic and ever-changing media landscape, especially in the digital age.

The program offers numerous career opportunities within the broadcasting industry, including roles in radio and television journalism, broadcast production, media management, multimedia storytelling, digital media content creation, and more. Additionally, the curriculum is designed to be flexible, allowing students to explore their interests through subject-focused specializations and the option to choose minor/exploratory subjects from other schools at UPES. This holistic approach ensures that students can discover and challenge themselves while gaining practical skills and knowledge for a successful career in broadcasting.