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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Executive Development Program in Marketing Analytics is a five months course. The course will have a run-time for 3 hours every week on Sunday between 10 AM to 1 PM.

This course will provide the right tools and techniques to all its participants who will, in turn, offer marketing managers to make better investments. In the duration of the course, the participants will be taught methods like awareness, loyalty, satisfaction, distribution levels, market share, and others and how these are linked to the financial outcome of the firms.

The course also gives an opportunity to quantify the impact of marketing efforts with minute attention to access their short and long-term implication on the organisation firm. The Marketing Analysis course is regarded as an absolute necessity for all working professionals in sales, marketing, business development, branding, advertising, analysts, and executives.

Marketing Analytics is the most essential part of any organisation, for those seeking to establish themselves in this field, the Executive Development Program in Marketing Analytics is the best choice. For further information on how to achieve it, this article consists of all essential contents including eligibility, career opportunities, admission process, fees, and many more.

The Highlights

Five months course
Weekend classes
Certificate of completion by XLRI
Eminent Faculty
Course content by XLRI

Programme Offerings

Social Media
cloud campus
weekend schedule
live sessions
Mobile Platform

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	XLRI Jamshedpur

The Executive Development Program in Marketing Analytics fee details have been mentioned below:

Programme Fee

Type of Students	Amount
Indian	Rs. 70,000+GST
International	USD 1600

Installment Schedule

The installment details for the course have been mentioned below:

Installment	1st Installment	2nd Installment	3rd Installment
Indian Students	Rs. 30,000+GST	Rs. 15,000+GST	Rs. 25000+GST
International Students	USD 650	USD 400	USD 550

Eligibility Criteria

Educational Qualification

Indian participants who wish to pursue the Executive Development Program in Marketing Analytics must have a 10+2+3 for both Graduate and Diploma holders from any recognised university. It can be under UGC, AICTE, DEC, AIU, or the State Government.

International students who wish to enrol in this course must have a Graduation degree or any other equivalent degree or institution in their respective country.

Skills

Students enrolling in this course must be proficient in the English language, whether it be spoken or written. This is an absolute mandatory criterion.

Work Experience

Each participant is required to have at least a minimum of 4 years of work experience before they can apply for this course.

Certificate Qualifying Details

Participants will get a Certificate of Completion by XLRI as soon as they pay the due fees and complete the program.

What you will learn

Marketing skillsAdvertising skillsKnowledge of Excel

The Executive Development Program in Marketing Analytics aims to teach all its participants in great detail what will come in handy while analysing the market. For this purpose, this programme solely intends to provide the students with the best analytical tools to help them with the research and make their organisation gain a complete advantage over their competitors. Some of the things students learn on completion of the course include :

Understanding Data from a complete professional perspective.
Market Analysis and the best ways to use it to their complete advantage.
Customer Analysis helps them to retain sales and provide better products.
Product Analysis and the need for development through feedback and other reforms.
Pricing Analysis will help them to set the price of a product maximising the profits of the firm.
Social Media Analysis and how to make their products appeal to a greater percentage of people.
Sales Promotion which will include all the ways to maximise sales and how they can implement these techniques.
Advertisement and how to effectively reduce cost on them while retaining the best possible outcomes from it.
Distribution, wherever it is necessary, and how to effectively capture a market.

Who it is for

Product Development Manager

Working experts with jobs in Sales, Marketing, Business Development, Retailing, Branding, Advertising, Communications, and Digital Marketing who have explicit obligations to showcase their items and administrations around the world.
Experienced Marketers and Product Managers who are trying to utilize huge databases of client and contender data to figure and drive basic advertising systems.
Analysts and Executives who wish to apply analytics to information-rich conditions to look for important and pertinent bits of knowledge.
Senior Managers and Finance and Account Executives hoping to help in key business choices that impact the income possibilities of the association

Application Details

There is no option in contrast to making an application in this course other than on the web. All applications for The Executive Development Program in Marketing Analytics must be made through an online application structure.

For Application, the understudies can enlist at the site online at www.talentedge.com or at XLRI's site at https://vil.xlri.ac.in/
Payment can be made through credit or debit card while filling the application structure or through portions as draft or pay orders.
All demand draft or pay arrangements alongside a duplicate of the application structure must be sent to the Student Relations Manager.
The last date for application is May 09.

The Syllabus

Basics of Statical DataInterpretation on MS Excel.

Sales Forecasting, Market Share Analysis, Other Market, Other Market Performances. Performance Indicators like Penetration, Performance Indicators like Penetration, Usage, Brand, Band Performance, Satisfaction.

Customer Analysis, Customer Profitability Analysis, Lifetime Value, Acquisition, Retention Costs, and Rates.

Analysis of Product Portfolio, Product Sales Forecasting, Analysing Cannibalization.

Analysis of Product Portfolio, Product Sales Forecasting, Analysing Cannibalization.

Sizing of SalesForce, Call Planning Effort, Territorial Planning, Setting Targets, Planning of Compensation, Performance Appraisal, Distributor, Number, Margin and Profitability, Performance Appraisal.

Performance of Ads, Media Planning, Setting Advertising, Sales Promotion Budget. Measuring Retail Lift and Promotional Lift.

Understanding the Metrics behind Social Media and how to implement them in sales.

Bringing it all together by Allocation of Resources and Performance Appraisal.

Evaluation process

Initially, a minimum attendance of 75 percent to every live lecture must be kept up by all possibilities for effectively making sure about the endorsement of this course.

There are period assessments all through the term of the course. These assessments are done in the form of quizzes, assignments, projects, and other subjective evaluations as they are regarded as vital by the faculty regarding this course.

Participants who can effectively secure both criteria as referenced above are granted the authentication of culmination for Executive Development Program in Talent Management and awarded a certificate by XLRI.

Instructors

XLRI Jamshedpur Frequently Asked Questions (FAQ's)

1: Why choose TalentEdge for an Executive Development Program in Marketing Analytics?

Talent Edge is the principal Ed-tech firm to deliver the alternative of Live and Interactive meetings where one can gain from anyplace in a computerised position. There are right now more than 300000 people who are encouraging a social, collective learning involvement with advanced space.

2: Why choose XLRI Jamshedpur for Marketing Analytics?

The Executive Development Program in Talent Management has been recognised by the Best HR Course in Asia-Pacific and London Business School for its examination astuteness. The XLRI, Jamshedpur has been positioned among the main 5 examination schools in India for the board and specialised foundations.

3: What topics are going to be covered as a part of the Executive Program in Marketing Analytics?

All the topics of this course are evenly spread over 9 modules. These models include Understanding Data, Market Analysis, Customer Analysis, Product Analysis, Pricing Analysis, Sales and Distribution, Advertising and Sales Promotion, Social Media Analysis, and Resource Allocation.

4: What are the tools used by XLRI to teach the Executive Development Program in Marketing Analytics?

Some of the tools that are incorporated by XLRI are TalentEdge's Cloud Campus, SLIQ 2.0, Live Interactive Learning, Weekend Schedule, Alumni Network, One on One Interactions, Mobile Platform Enabled, Classroom-Based Learning, Practical Assignments, Certification by XLRI.

5: How do I know that the Executive Development Program in Marketing Analytics is right for me?

For Marketers, Analysts, Product Managers, Senior Managers, and Financial Executives, this course is absolutely necessary. This course deals with all the aspects of Marketing and analysing these situations to get an upper hand.