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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year.

The Highlights

8 weeks programme
Live online classes
2 sessions held per week
Tuesday and Thursday classes
1-year additional course access
Digital certificate of completion

Programme Offerings

8 Weeks Programme
Online Course
Live Lectures
16 Total Sessions
Moderated discussions
Peer Collaboration
Guest speakers
Group Enrollment
Brochure Available

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	SDA Bocconi School of Management, Milan

The Big Data and AI in Marketing certification fees are EUR 2,500 plus VAT charges.

Big Data and AI in Marketing Fee Structure

Description	Amount
Programme Fee	EUR 2,500 + VAT

Eligibility Criteria

Certification Qualifying Details

Big Data and AI in Marketing certificate by Emeritus and SDA Bocconi School of Management will be digitally verified, and offered upon programme completion.

What you will learn

Knowledge of Big DataKnowledge of Artificial Intelligence

With the Big Data and AI in Marketing certification syllabus, the candidates will be learning to use Big Data in the following scenarios:

Predicting recent market trends
Deciding on the marketing and communication strategies and practices
Customize offers keeping in mind the current prospects, and customers
The effects of actions in marketing evaluation in a structured way
Integration of marketing decisions amongst the information technology, and data science teams.
Automation of the marketing process for increasing efficiency

Who it is for

Marketing ManagerMarketing ExecutiveMarketing AnalystMarketing Director

The audience who caters to this course are:

Mid- to senior-level marketing professionals wanting to make and create more value for an organisation.
The management or marketing, and business consultants wanting to help clients by applying new marketing technologies.
Managers belonging to communication, and marketing agencies wanting to pitch new practices for client campaigns.
Non-marketing leaders like managing directors, presidents, or even general managers approaching new marketing strategies for initiating growth.

Admission Details

Here is the Big Data and AI in Marketing classes admission process:

Step 1: Visit the official site: https://emeritus.sdabocconi.it/big-data-ai-marketing.

Step 2: Find and click on the ‘Apply Now’ button.

Step 3: As the click happens, another fresh page opens were either using old details, login has to be done, or make fresh new Emeritus accounts.

Step 4: When login is completed, other important details including payment, and professional details have to be written.

Step 5: Admission is confirmed as and when all the 4 above steps are fulfilled.

Application Details

Emeritus accounts with simple details, name and mail id need creation. Further writing in some extra details like academic history, professional history, and payment details completes the application.