Big Data and AI in Marketing
Learn to customise activities of marketing for adding value to an organisation with the Big Data and AI in Marketing certificate course.
Online
8 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.
Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year.
The Highlights
- 8 weeks programme
- Live online classes
- 2 sessions held per week
- Tuesday and Thursday classes
- 1-year additional course access
- Digital certificate of completion
Programme Offerings
- 8 Weeks Programme
- Online Course
- Live Lectures
- 16 Total Sessions
- Moderated discussions
- Peer Collaboration
- Guest speakers
- Group Enrollment
- Brochure Available
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | SDA Bocconi School of Management, Milan |
The Big Data and AI in Marketing certification fees are EUR 2,500 plus VAT charges.
Big Data and AI in Marketing Fee Structure
Description | Amount |
Programme Fee | EUR 2,500 + VAT |
Eligibility Criteria
Certification Qualifying Details
Big Data and AI in Marketing certificate by Emeritus and SDA Bocconi School of Management will be digitally verified, and offered upon programme completion.
What you will learn
With the Big Data and AI in Marketing certification syllabus, the candidates will be learning to use Big Data in the following scenarios:
- Predicting recent market trends
- Deciding on the marketing and communication strategies and practices
- Customize offers keeping in mind the current prospects, and customers
- The effects of actions in marketing evaluation in a structured way
- Integration of marketing decisions amongst the information technology, and data science teams.
- Automation of the marketing process for increasing efficiency
Who it is for
The audience who caters to this course are:
- Mid- to senior-level marketing professionals wanting to make and create more value for an organisation.
- The management or marketing, and business consultants wanting to help clients by applying new marketing technologies.
- Managers belonging to communication, and marketing agencies wanting to pitch new practices for client campaigns.
- Non-marketing leaders like managing directors, presidents, or even general managers approaching new marketing strategies for initiating growth.
Admission Details
Here is the Big Data and AI in Marketing classes admission process:
Step 1: Visit the official site: https://emeritus.sdabocconi.it/big-data-ai-marketing.
Step 2: Find and click on the ‘Apply Now’ button.
Step 3: As the click happens, another fresh page opens were either using old details, login has to be done, or make fresh new Emeritus accounts.
Step 4: When login is completed, other important details including payment, and professional details have to be written.
Step 5: Admission is confirmed as and when all the 4 above steps are fulfilled.
Application Details
Emeritus accounts with simple details, name and mail id need creation. Further writing in some extra details like academic history, professional history, and payment details completes the application.
The Syllabus
Instructors
SDA Bocconi School of Management, Milan Frequently Asked Questions (FAQ's)
2 sessions online every week are conducted.
The format for this big data, and marketing course is live online.
Every Tuesday and Thursday per week at Central European Time (CET) 6 PM, sessions are conducted.
The programme advisor can be emailed to sdabocconi@emeritus.org.
Andreina Mandelli, is the faculty director.