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Hello.
Jnm college Varanasi is affiliated with mahatma Gandhi Kashi vidyapeeth University so for BBA admission in jnm there is no entrance exam mentioned so direct admission is possible still university level exam is possible here but it is not for BBA so definitely you can have direct admission in jnm college for more detail you can contact with the college register too, for more detail about this course you can go on the below link.
https://www.careers360.com/colleges/jnm-college-for-advanced-studies-and-technology-varanasi/bba-course
Best of luck.
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