MBA International Business Cross Culture Management at School of Business, UPES Dehradun Offline Course

International Business is altogether different from domestic business. Every country has its own values, traditions, customs, norms, religion, cultural imperatives, do’s and don’ts, and business ethics. A business strategy most successful in our country may be a fiasco in another country due to difference in their attitudes and culture. Moreover, due to globalization, in MNCs, one has to deal with personnel/employees from different countries with varied backgrounds and culture. To be successful in business, one should be aware of these cultural disparities of its employees.