BBA Hons with Research Marketing at K R Mangalam University, Gurugram Offline Course

K.R. Mangalam University offers a four-year BBA (Hons. / Hons. with Research) Marketing programme for ambitious marketing students who wish to learn modern marketing principles and techniques. The programme provides a profound understanding of marketing concepts, including consumer behaviour, advertising, marketing research, and ethics. The BBA (Hons. with Research) Marketing programme provides a strong foundation in both fundamental and core intricacies of the challenging industry. Graduates from this programme are well-equipped to create impactful marketing campaigns, drive brand growth, and lead innovative marketing initiatives in a global context.