Integrated Marketing Communication
Integrated Marketing Communication enlightens the participants with aspects like planning, execution, and evaluation of marketing communication.
Online
12 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.
Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.
All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India.
The Highlights
- Provided by IIT Roorkee
- Online course
- 12 weeks course
- Shareable Certificate
- Expert Lectures
Important dates
Certificate Exam Date
Start Date : 18 Apr, 2026
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
If you want a certificate, you have to register for the final exam, with an optional for a fee of Rs. 1000. Remember the e-certificate will only be shared, and no hard copies wil be sent.
Integrated Marketing Communication Certification Fees :
The Integrated Marketing Communication Certification Fees is Rs. 1,000 but It's open to all interested candidates. The candidates need to just pay the above amount if they need the completion certificate otherwise learning is free.
Description | Amount |
Course Fees | Free |
Course Fees (with certification) | Rs. 1,000/- |
Eligibility Criteria
Educational Qualification
- Candidates appearing or already appeared for the qualifying exams
- Basic understanding of fundamentals of Marketing would be beneficial.
Certificate Qualifying Details
E-certificates will be issued only if the average assignment score is greater than 10/25 and the final exam score is greater than 30/75, additionally, If one of the criteria is not met, you will not get the certificate.
Work experience
Work Experience is not required to get enrolled into this certificate course.
What you will learn
Students enrolling for the Integrated Marketing Communication Certification Course students will get a complete and comprehensive approach which is needed, and the holistic marketing concept, with a broad integrated perspective. Integrated marketing entails the coordination of all the marketing activities undertaken by the company in order to maximize all the joint effects.
Integrated Marketing Communication Training will also understand the candidates to get to know the importance of different media choices along with the reasons and methods of integrating different media.
After completion of this Integrated Marketing Communication Certification, the learning outcomes include:
- Discuss marketing, marketing communication, and integrated marketing communication
- Digital Marketing from a theoretical perspective
- Identify and apply the key IMC principles
- Planning of Digital advertising media as part of an overall IMC campaign.
Who it is for
There shall be good job opportunities if the relevant students apply for Integrated Marketing Communication Online Course:
Admission Details
The admission procedure for the certificate course in Integrated Marketing Communication Certification are as follows:
Step 1: Visit the official website
Step 2: Fill up the application form
Step 3: Upload all necessary documents
Step 4: Pay the required fee online (if certification is required)
The Syllabus
Evaluation process
Yes, there’s a final exam at the end of the course after 12 weeks.
IIT Roorkee Frequently Asked Questions (FAQ's)
This course is designed for a period of 3 months in total for all the candidates.
The lectures for classes are conducted in online virtual mode through pre-recorded videos.
It is important as it ensures different promotional methods within a marketing campaign are clear, consistent, and working toward the same goals.
The instructor is Prof. Vinay Sharma - Department of Design from IIT Roorkee.
An effective IMC strategy is one that will outline a core message, address the appropriate target market, and tailor the message to fit different media channels thus the message remains consistent, but the method of delivery will vary.