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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.

Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.

All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India.

The Highlights

Provided by IIT Roorkee
Online course
12 weeks course
Shareable Certificate
Expert Lectures

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Roorkee

If you want a certificate, you have to register for the final exam, with an optional for a fee of Rs. 1000. Remember the e-certificate will only be shared, and no hard copies wil be sent.

Integrated Marketing Communication Certification Fees

The Integrated Marketing Communication Certification Fees is Rs. 1000 but It's open to all interested candidates. The candidates need to just pay the above amount if they need the completion certificate otherwise learning is free.

Description	Amount
Course Fees	Free
Course Fees (with certification)	INR 1000/-

Eligibility Criteria

Educational Qualification

Candidates appearing or already appeared for the qualifying exams
Basic understanding of fundamentals of Marketing would be beneficial.

Certificate Qualifying Details

E-certificates will be issued only if the average assignment score is greater than 10/25 and the final exam score is greater than 30/75, additionally, If one of the criteria is not met, you will not get the certificate.

Work experience

Work Experience is not required to get enrolled into this certificate course.

What you will learn

Marketing skills

Students enrolling for the Integrated Marketing Communication Certification Course students will get a complete and comprehensive approach which is needed, and the holistic marketing concept, with a broad integrated perspective. Integrated marketing entails the coordination of all the marketing activities undertaken by the company in order to maximize all the joint effects.

Integrated Marketing Communication Training will also understand the candidates to get to know the importance of different media choices along with the reasons and methods of integrating different media.

After completion of this Integrated Marketing Communication Certification, the learning outcomes include:

Discuss marketing, marketing communication, and integrated marketing communication
Digital Marketing from a theoretical perspective
Identify and apply the key IMC principles
Planning of Digital advertising media as part of an overall IMC campaign.

Who it is for

Digital Marketing ExecutiveDigital Marketing ManagerContent Marketing Specialist

There shall be good job opportunities if the relevant students apply for Integrated Marketing Communication Online Course:

Admission Details

The admission procedure for the certificate course in Integrated Marketing Communication Certification are as follows:

Step 1: Visit the official website

Step 2: Fill up the application form

Step 3: Upload all necessary documents

Step 4: Pay the required fee online (if certification is required)

The Syllabus

Evaluation process

Yes, there’s a final exam at the end of the course after 12 weeks.

IIT Roorkee Frequently Asked Questions (FAQ's)

1: What is integrated marketing communication duration?

This course is designed for a period of 3 months in total for all the candidates.

2: How are the classes for Integrated Marketing Communication Online Course being held?

The lectures for classes are conducted in online virtual mode through pre-recorded videos.

3: Why is IMC so important?

It is important as it ensures different promotional methods within a marketing campaign are clear, consistent, and working toward the same goals.

4: Who is teaching this course?

The instructor is Prof. Vinay Sharma - Department of Design from IIT Roorkee.

5: What is a good IMC strategy?

An effective IMC strategy is one that will outline a core message, address the appropriate target market, and tailor the message to fit different media channels thus the message remains consistent, but the method of delivery will vary.