How to Become a Event Manager

In a career as an event manager, one is in charge of planning, organising, and executing all types and sizes of events such as musical concerts, food festivals, and many more. The event manager meets the clients to assess their needs and determine the purpose of an event. After gathering the purpose of an event the event manager meets with the organisers, vendors, and other event specialists to develop an agenda. The event manager works within the budgetary limitations of the clients. There are several departments in the field of event management where a person can work and gain expertise.

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Monitoring

Monitor all project development procedures and oversee all projects from scratch level to the final execution. Monitoring and assessment are often used to evaluate the project and organisational program performance. The main objective of the auditing and event management practice seems to be to methodically recognise the elements of services and information, database and report selected to analyse trends as developments.

Implementing

Implement and establish effective strategies for every event and they also recruit people who all are involved in the event to make it a success. They even communicate with officials in order to execute the events successfully. Event managers have to start executing to turn their business ideas into practice. Then they must perform advanced research on a specific market, implement a better method, write a marketing strategy, have the perfect place, and also employees to implement the ideas.

Managing logistics

Event Managers are responsible for choosing a suitable supplier for events and recruiting and managing on-site production teams. They previously make plans before the presentation while meeting the clients. Logistics management is an aspect of supply chain management that would be used to achieve customer satisfaction by preparing, monitoring, and enforcing the efficient transportation and storage of relevant information, products, and services to make a project more successful.

Negotiation

Event managers need to negotiate with the clients and as well as the vendors. Not only negotiation but also they should create feedback surveys for the event. All in all, we can say that this is a profession where the manager can not just sit and supervise the juniors but also need to look after each and every task personally.  

There are several types of a Event Manager or Event Manager career options in event planning depending on their roles and responsibilities. Here we have described some of the Event Manager job opportunities available. 

Meeting Planner: A meeting planner is someone who coordinates all aspects of professional meetings. The meeting planner decides on meeting locations and arranges transportation and other details to complete a meeting successfully. Working to promote the conference, and trade show facilities by carrying out activities like consulting with technical and business associations, and generating brochures as well as other publications. 

Retail Events Representative: Retail Events Representative connects one-on-one with customers in a retail or event setting; to make them aware of the features and use of all products and services. Retail Events Representative receives instruction, guidance, and directions from the management. 

Event Coordinator: The event coordinator is responsible for planning everything starting from weddings to big trade shows. The event coordinator meets with clients to work out event details and plans with the clients and their teams. Event Coordinators are responsible for the overall management of event planning.

Senior Event Planner: A senior event planner is responsible for the planning, development, and execution of various customer engagement activities. It is this role that is responsible for the preparation, execution, and organisation of extremely complex conferences and seminars on-site. It may involve considerable travel, evenings, and weekends. An individual in this position may oversee event planners and may develop new educational activities.

Event Analyst: An event analyst is responsible for responding to the IT operational activities that arise from system and service monitoring. Conduct quantitative data analysis to assess events as required. Development of research processes and programs, such as the development of online and face-to-face surveys and audience counting with the research team of events, appropriate external suppliers, and other external parties. Read further to know about how to become an event planner with no experience. 

Also read: Careers as a public relations executive

Working as an event manager can be considered a hugely demanding and stressful job. In the career of an event manager, individuals work in different settings like offices, clients, or event locations. Individuals who opt for a career as event managers work in offices to perform their administrative duties such as scheduling client meetings, reserving event locations, and booking hotels. 

For instance, if the event managers are working on large events such as film screenings, annual conferences, or regional fairs event managers are required to travel to the client’s location to gather details of the event. In careers in event planning, individuals work both indoor and outdoor settings, mostly working outside the client’s location.

Does Event Manager require travelling?

Likely

In a career as an event manager, individuals work in both indoor and outdoor settings. Event managers working in offices mostly prepare schedules or plans that would be used in upcoming events. Their office work might include planning the scope of the event, including time, location, program, and cost involved. Basically, event managers do the paperwork when in the office. 

The major part of their job requires immense travelling. Individuals in the event management career path need to regularly meet the clients in order to understand the requirements of the clients. Along with discussing the plans with clients event managers often travel to event sites to check the progress of the work.

Employment Shifts

Full Time, Part Time, Hourly Basis, On Call, Work From Home

This profession has diverse employment shifts if compared to other professions. In a career in event management in India, individuals can work full-time, part-time, hourly basis, on-call, and work from home shifts. Individuals in event management career paths are hired both full-time and part-time according to the requirement of the company.

Employment Nature

Contractual, Permanent

The nature of employment for the career as an event manager is both contractual and permanent. The role of an employee totally depends on the employer as they hire employees catering to their needs. Some freelancers might opt for contractual or hourly basis employment to earn more money.

Work Place

Office, client locations, event locations

Individuals in event management career path work in both indoor and outdoor settings. They work in different settings like offices, clients, or event locations.

Presence in Geographical Area

Rural, Semi-urban, Urban

Urban areas can be considered the core of event management industries. Metro cities can be considered hubs as they fulfill both the requirements of education and jobs for this career.

Time Pressure

Likely

Individuals in the event management career path are most likely to face time pressure during their job. There are occasions when they’re required to arrange an event at last-minute notice which results in intense time pressure and a tightly packed schedule. Even if the event has been preplanned, ending hours are quite stressful and involve a lot of time pressure.

Overtime Details

The job is filled with tight schedules, networking events, and product launches. Typically, individuals in the event management career path work for nine hours per day. But depending on the deadlines and current situation, they might be required to work overtime. During busy periods and urgency, they are required to put up some extra hours to the work.

Weekly Hours of Work

Min 15 Hours

There are no specific hours of work on a regular basis in a career as event managers. They usually work three to four hours a day on a regular basis. However, during the event they work for a longer period of time.

You must be wondering how to become an event manager. So, in this section, we will be answering the most commonly asked question what are the skills required for an event manager career path? In order to make a career as an event manager one must possess some skills. Some skills required by an event manager career path are mentioned below:

Communication Skills: Good communication skills are essential in improving efficiency as it adversely benefits the worker's actions and even how they function in their career as an event manager. Ineffective communication skills may impact employee performance, as the person could not provide sufficient data to perform a task assigned to them. 

Communication skill is one of the most important aspects of being an effective event manager. In order for an event to be successful, communication must be delivered in an efficient and powerful way by the event manager. Individuals who opt for a career as an event manager need to listen to clients and plan events according to their needs. 

Interpersonal Management: Interpersonal competencies are the communication skills that computers use to interact with everyone. They involve interacting, developing, and maintaining relationships with each other in the career of an event manager. An event manager has to work with a team in order to ensure a successful event. Event managers should have the ability to communicate without any issues. Understanding the requirements of clients and then finding ways to fulfil those are the most important parts of event management.  

Flexibility: Enabling workers to work easily will improve employee productivity and decrease anxiety levels. A wonderful work-life balance develops job motivation and commitment, which can boost productivity in the career of an event manager. Providing complete insurance for family and sick leave might also encourage young potential employees. Nothing is fixed when organising events as things can change at any point in time. Hence, an event manager should be flexible to take these changes and work accordingly. 

Creativity: Creativity encourages workers to cooperate in their careers as event managers. They seek colleagues for their feedback as they have new ideas. Creative thinking promotes teamwork by arrangement, and that was the most valuable benefit of providing a work atmosphere where innovative thinking can actually happen. Event management requires an event manager to do things differently with innovation and creativity. The problem and challenges are not an issue for event managers as they need to come up with creative and innovative ideas to solve the problems.  

Leadership Skills: Leadership techniques can make business inspire their workers and influence them, and create motivation for workers in their careers as event managers. Acknowledgement, strong performance reviews, and empowering employees with the knowledge and equipment they would need to excel are major elements that motivate the employees. They develop their people's abilities and talents and build a team that really is dedicated to a shared objective. In order to be successful in life events managers should possess this skill. Leadership skill helps event managers in guiding the team toward the end goal and making the events successful. 

Organisational Skills: Organisational competencies can actually maintain things straight in the career of an event manager. They find things simple to manage the massive amount of work, schedule, and documents. Organising oneself will also reduce the mess in the workspace so that you can be much more productive in the workplace. Everything in an event has to be perfectly planned so that each step of the event goes smoothly. In a career as an event manager, individuals need to be organised in preparing and planning an event. Arranging and coordinating with people is an important part of event planning which requires organisation. 

Problem-Solving Ability: Event management at a glance looks to be quite simple but in reality, it is a very difficult task to be a part of the career as an event manager. Problem-solving is beneficial to individuals and companies as it helps us to exercise the power of the environment. 

Problem-solving does provide us all with a method to recognise such small details, starting by pointing out why they are damaged and recognising a course of action to repair them. blem-solving skills help an event manager to understand the root cause of the problem and solve it within the time frame to complete an event on a high note. 

Energetic: Positive energy helps you cope effectively in exhausting work environments in a career as an event manager. Energetic behaviour helps strengthens the current workplace environment that helps determine the morale, productivity, and ability to build a group of employees. 

Energy is where one considers a purpose for living and smiling. Events managers need to be full of energy and passion in order to host a successful event. Individuals in the event management career path need to showcase some positive signs to the other staff so that they can also learn and make the best out of it.

Negotiation Skills: Negotiation skills in business are essential for both casual everyday interactions and formal agreements, like negotiating terms of the agreement, lease, service delivery as well as other employment agreements. Good negotiations contribute greatly to business performance because they are making them produce better communication in their career as an event manager. 

Negotiation skills are important in both formal and informal day-to-day interactions. It is one of the important skills that an event manager should possess is the ability to negotiate with suppliers from a variety of industry sectors to ensure the clients receives good value for their money. 

We have mentioned below the certification courses offered in the field of event management. Aspiring individuals may opt for these courses to upgrade their skills.

Junior Event Manager: A Junior Event Manager is a professional who works under a Senior Event Manager and other senior professionals. A Junior Event Manager plans, designs and implements the plans to cover the event by researching and selecting suitable venues or locations.

Senior Event Manager: A Senior Event Manager is an experienced professional who trains and guides the junior Event Manager and leads the team. A Senior Event Manager is responsible for Liaising and negotiating with vendors and managing the budgeting and invoicing. 

Event management is the application of creative ideas to plan huge events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, and many more. The process of planning and coordinating the event is usually referred to as event planning. Individuals in the event management career path are the person responsible for the planning and execution of the event. Event managers are the people responsible for planning and organising promotional, business, and social events. 

They organise a range of events, ensuring the audience is engaged and the message of the event is delivered properly. Events play an important role in the success of a brand or organisation. Career progression in this field is at a bit slower rate. The percentage of the salary of event managers in India is good at every level of the profession. 

Last but not least after successfully completing event management courses students have a good option to start a start-up of their own. With the rapid growth of the population, the demand for event planners would rise in the future.  So taking this as a career would definitely help students to boom in the future.