Bachelor of Event Management (B.E.M)
What is Bachelor of Event Management (B.E.M)?
Bachelor of Event Management is the process of planning of project management to design and establishment of small and large-scale personal or organizational activities such as concerts, conventions, ceremonies, weddings, etc. While planning/ organising an event, it is important to determine the targeted audience, establish the theme according to the event, organize the arrangements and give invites to the event to be scheduled. Subsequently, at the master's level, applicants can pursue elaborate programs in the field of event management specialization.
This bachelor degree is a combination of theory and skills training, exploring the range of knowledge required in the profession. Popular courses included are: Principles of Hospitality Management, Event Marketing and Sales, Catering Management Legal issues in the Hospitality Sector, Accounting in event management, Interpersonal Skills and Professionalism
10 + 2 with a minimum of 50 per cent marks with Commerce / Mathematics as primary subjects.
Entrance or Merit Based
INR 4 to INR 5 lakhs
Types of Bachelor of Event Management
If you want to organize an event for your personal work, more time, effort and dedication are needed to complete it. In catering arrangements, you have to choose between different types of menus, place bookings, guest lists, decorations, etc. Personal management companies collaborate only with indoor events in the past, but now they also manage outdoor events.
Leisure Event Planning is one of a number of interesting areas. The leisure event management business offers services such as the maintenance of sporting facilities, parks, fitness centres, entertainment venues, festival or party management, athletic tournaments, etc. They manage these events with the support of a qualified and enthusiastic team that can reach the target audience. Professionals in this area should be mindful of the appropriate preparation and communication requirements for the organization of these activities.
The event planner must have the knowledge of strategic, technological and innovative aspects that will make the event fun and effective. They can provide you with event planning, visual development, scheduling, scriptwriting, budgeting, negotiation, customer services, etc.
The event manager should make good decisions to decorate the platform more artistic and appealing on the basis of the theme of the organizational events. The characteristics of the best event planner are the effective management of the technical plans and the ability to communicate the message to the crowd.
Cultural activities are mainly aimed at enhancing the old culture and lifestyle. The cultural activities team will create iconic outdoor displays, spontaneous sports , games, special festivals, entertainment, etc. with the permission of local government authorities.
Organizing and coordinating a cultural event is not an easy job, it requires hard work. Cultural event planners focus on delivering artistic and cultural events to the public. Managers also take care of the local community, on-site planning, health care, obey safety laws and also make a profit.
Bachelor of Event Management (B.E.M) Eligibility
The eligibility criteria for applying for the courses in Bachelors of Event Management is that students must have scored 50% in Class 12th.
Admissions are done on the basis of the results of the Class 12th exams through which a merit list is prepared. However some universities as a part of the selection procedure conduct aptitude tests.
Certificate, Certificate and PG Certificate Courses:
While the eligibility for Diploma in Event Management Courses is between 45 percent to 50 percent level in Class 12th, these courses will add value to your resume, if you follow them after graduation.
After graduation (any field) with a minimum of 50 percent marks, you can apply for PG Diploma courses.
Bachelor of Event Management Admissions
Admission is based on merit at the majority of the institutions. The students are admitted on the basis of marks scored in class 12th. The entrance examination is conducted by a few colleges only.
Direct Admission: Applicants can fill out the application form of the respective colleges for direct admissions.
Different colleges follow different criteria for the admission process. According to the percentage the merit list is prepared and the students are offered two rounds of qualification i.e. either an Interview or a Group Discussion (GD).
The admission of the candidate depends upon the grades obtained in the interview or group discussion.
Top Bachelor of Event Management Exams
CMAT (Common Management Admission Test)
Common Management Admission Test or CMAT is an entrance examination organized by the National Testing Agency (NTA) at national level. The duration of the exam is 3 hours and it is a computer-based test usually conducted in January first week. It is a gateway to most of the prestigious institutes such as Goa Management Institute, Jamnalal Bajaj Institute of Management Studies, Great Lakes Institute and Sydenham Institute of Management Studies, Research and Entrepreneurship Education.
The question paper consists of four sections: Quantitative technique Logical reasoning General Awareness Language Comprehension Each section comprises of 25 questions. Each correct answer carries four marks, but each wrong answer carries one negative mark.
The eligibility criteria are as follows:
The candidate should be an Indian citizen and can apply for a course regardless of his or her age.
He/she should have a degree in any discipline from a recognized university or institute.
Graduates in all disciplines of the final year graduate course who have scored 50% can apply for the course.
XAT (Xavier Aptitude Test)
It is a national examination organized by Xavier School of Management, Jamshedpur, on behalf of the Xavier Association of Management Institutes. It is a doorway to XAMI member institutes and more than 700 B-Schools across India for their MBA / PGDM programs.
In order to appear for XAT the candidates should meet the eligibility requirements. The eligibility criteria are as follows:
The applicant must have completed a 3-year bachelor's degree or recognized equivalent from any other stream.
The candidate should not have any backlogs in their mark sheets.
The examination will be conducted online as a computer-based test. -- the correct answer will be given one mark and each incorrect answer will be reduced by 0.25 marks each. The examination will be classified into two parts of Part 1 and Part 2.
The duration of the first round of exam is for 165 minutes which consists of a total of 74 questions. The second round is of 15 minutes and consists of 25 questions which are mostly asked from General Knowledge. Any candidate who leaves out more than 8 questions unattempted will receive a penalty of 0.05 marks for each question.
No of Questions
Quantitative Ability and Data Interpretation
Verbal and Logical Ability
SNAP (Symbiosis National Aptitude Test)
Symbiosis National Aptitude Test or SNAP is a management aptitude test administered by the Symbiosis International (Deemed) University for admission to the various programs which are offered by its 15 constituent institutes. The mode of the examination is online and the exam paper consists of questions from General English, quantitative-data interpretation, data sufficiency, analytical reasoning and logical reasoning.
Symbiosis National Aptitude Test
Symbiosis International (Deemed) University
Once a year
General English, Quantitative-Data Interpretation & Data Sufficiency and Analytical & Logical Reasoning
Bachelor of Event Management Specializations
The course offers specialization in:
Marketing Management: Marketing Management is the study of practical marketing applications, including marketing strategies, methodologies and organizational management. The role of the marketing managers is to also conduct brand audits, create marketing plans, schedule execution of plans, review and update programs or campaigns in a number of different ways. Many marketing management specializations are mainly at the graduate level, although some undergraduate courses in general business degrees include similar topics. Curriculum primarily covers marketing and advertising patterns, customer behaviour, business policy, brand management and market analysis.
Advertising Campaign: Advertising specialization courses consists of 12 of the 33 sections of the program. Candidates will learn how to develop an effective advertisement campaign, create a marketing plan and use digital platforms to meet your target audience.
Event Management: This specialization program aims to design to evolve professionals who have the ability to organize numerous occasions such as wedding parties, corporate parties, group meetings, company promotions, marketing & advertising and other celebrations, etc This course allows students to plan conferences, seminars, catering and venue management, and there are a wide variety of job opportunities available in the management marketing and promotion sectors. Students have a large scope to pursue jobs in the private sector or the public sector.
Bachelor of Event Management Syllabus
The syllabus of event management usually remains the same in most colleges and universities excluding a few of them probably. Candidates are advised that they will be able to study event management at UG level as part of a Mass Communication course.
Undergraduate Courses :
i) BBA in Event Management
Advertising Management for Services
Economics for Executives
Value Education - Human Rights
Introduction To Event Management & PR
Event Management Planning
Event Production Process
Skill-based Subject- Communication Skills
ii) Bachelor of Journalism and Mass Communication
Writing for Media
Socio-Economic & Political Scenario
Introduction to Communication
Basics of Design & Graphics
History of Print & Broadcasting in India
Media Laws & Ethics
Development & Communication
Radio Journalism & Production
Basics of Camera, Lights & Sound
Television Journalism & Production
Event Management: Principles & Method
2) Postgraduate Courses :
i) MA PR and Event Management
Communication and Personality Development
Introduction to Media
Advertising PR and Event Management
Principles of Integrated Marketing
Communication Marketing and Brand Management
ii) Masters in Event Management
Basic Managerial Skills
Behavioral Aspects of Humans at Work
Advance Event Budgeting and Economics
Computer Application in Event Industry
Concept and Design of Events
Production Management - Events
Handling of Media and Celebrities
iii) MBA in Event Management
Economics and Management Decisions
Business Communication and Negotiation Skills
Principles of Event Management
Consumer Behavior and Brand Management
Research Methodology and Applied Statistics
Human Resource Management
IT for Event Management
Marketing Communication for Special Events
Event Marketing Campaign
Event Production and Logistics
Management Information Systems
Budgeting and Costing of Events
Sales Promotion and Brand Management
Event Production and Logistics
Event Management (Corporate and Social)
Culture and Entertainment Entrepreneurs
iv) Diploma in Event Management and PR
IT for Event Management
Event Risk Management
Communication and Development of Personalities
Introduction to Media, Advertising PR and Event Management
Principles of Integrated Marketing Communication
Marketing and Brand management
Scope of Bachelor of Event Management
Event management has become one of the most lucrative and popular career prospects. The number of companies / individuals planning and conducting activities has grown exponentially. It ranges from large-scale multinational conferences to small-time private activities. A large team of professionals is required to visualize concepts, plan budgeting, execute and organize events. However, the availability of qualified event planners is inadequate to satisfy rising demand. This gives rise to employment and earning opportunities.
You can work as an event planner in companies such as Wizcraft, TV channels, arranging fashion shows for event production firms such as Lakme, and organize awards ceremonies for magazines for e.g Filmfare. You can also work as a public relations executive in different advertising and media houses as well as in the tourism sector. You will also serve as planner and project organizer for organizations such as DNA Network, CNBC TV, Ogilvy etc.
With the ever-increasing interdependence among marketing and activities, the need for specialists in this sector is rising rapidly. Event management jobs are the most suitable option for people of self motivated nature. Graduates with exceptional networking skills and public relations must apply in this field.
Bachelor of Event Management - Salary Trends
Freshers can expect a starting salary of Rs. 2 lakh per annum to Rs. 2.5 lakh per annum. However, after working 2 to 3 years in this industry, salary increases with growing work experience and individuals can expect a salary jump up to Rs. 4 lakhs per annum. This also depends on factors such as the nature of business of the firm, the type of customers the agency caters to, the reputation of the organisation, the geographical location of the business etc. For better growth in this profession, the best option is to pursue the PGDM / MBA in event management.
Minimum Salary (per annum)
Maximum Salary (per annum)
Public Relations Executives
INR 3 lakhs per annum
INR 6 lakhs per annum
INR 5 lakhs per annum
INR 7 lakhs per annum
INR 2 lakhs per annum
INR 5 lakhs per annum
Brand Development Managers
INR 8 lakhs per annum
INR 10 lakhs per annum
INR 8 lakhs per annum
INR 12 lakhs per annum
Careers Opportunities after Bachelor of Event Management
The Event Manager is a professional who plans and manages an event. Aspirants will find desirable career prospects in:
Companies, planning and hosting functions.
Event-management, both nationally and globally.
Public relations, ads and media outlets.
Event management has become one of the most profitable and popular employment opportunities. The organizing and hosting activities in a number of companies has rapidly increased. This ranges from large-scale international conferences to small-time private activities. A large team of professionals is required to formulate ideas, schedule budgeting, conduct and coordinate activities. However, the availability of qualified event planners is inadequate to meet rising demand. This gives rise to a tremendous amount of work and earning opportunities.
Event management is a thriving industry and is a great career choice due to various aspects such as elegance, flamboyance, glamour and glitz associated with relevant corporate and social activities due to the growing trend in the marketing and retail industry. It is all about maintaining and holding up an event in a professional manner for a targeted audience. This includes the design of ideas, implementation, coordination, budgeting and preparation of events.
Event planners plan activities such as product launch, theme parties, birthday parties, wedding celebrations, exhibitions, seminars, business meetings, business conferences, music festivals, roadshows, celebrity appearances, film awards, fashion shows, etc. Some of the popular career opportunities :
Corporate event manager
Resort general manager
Event marketing manager
First and foremost an event manager should have excellent communication skills and innovative thinking, and then be able to execute all that is needed for an event. Candidates who are interested in excursions, challenging activities and presentations should choose this course as it has an interesting career path to opt for those who want to have a better career in this field.
Frequently Asked Question (FAQs) - Bachelor of Event Management (B.E.M)
Question: What is the scope of Certificate Course in Wedding Planning?
Weddings is one of the major business and economic sectors in India. Indian Wedding Industry is probably considered to be the second largest wedding market in the world. According to a survey by KPMG it expands gradually at an annual pace of 25-30%. The estimated budget of a grand wedding could be more than 5 crores, if we spare the expenses.
As there is a huge scope for a wedding planner in an Indian Wedding Industry. Therefore you need adequate preparation, that includes concepts of wedding planning and on-field preparation. There are several wedding planning institutes in India that offer wedding planning and management courses that will help you become a good wedding planner.
Question: Which are the best colleges to get admission for Bachelors of event management?
Some top best colleges for Bachelors of event management are
Amity School of Communication, Uttar Pradesh
National Institute of Event Management
Apeejay Institute of Mass Communication, New Delhi
National Institute of Fashion and Events
Institute of Mass Communication Film and Studies