BBA Retail Management at Chitkara Business School, Patiala Offline Course

Chitkara University’s coveted 3-Year Bachelor of Business Administration program in Retail Management is a unique program that offers a solid foundation in entrepreneurship and management while delving into the retail industry. Through a blend of theoretical concepts and hands-on application, the program hones your managerial, leadership, and communication skills. The industry-led curriculum seeks to enrich students’ know-how in consumer trends and enhance their skills in merchandising processes.

The BBA in Retail Operations at Chitkara Business School integrates excellent instruction with cutting-edge research on consumer behaviour, sales and retail marketing. The program specialises in traditional and digital retail functions and is tailored to the unique and growing needs of the retail industry, including strategic thinking, advanced communication skills, organisational development, and market planning.

Our 3-Year BBA in Retail Management program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Retail Management program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:

Advanced Majors

This allows students to specialise in a specific area of business management, thereby enhancing their proficiency in the chosen field.

Research

This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.

Internship

This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.