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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Certificate Course in Introduction to Retail Management by Swayam aims at educating students about the basics of retail management. The course helps in imparting knowledge about the essentials of retail management in today’s market. This training by Swayam is a comprehensive six-week programme plotted around retail management.

The Introduction to Retail Management course is a postgraduate-level core programme in the field of management studies. Swayam allows you to learn under the guidance of an experienced faculty to ensure a high standard of education. Dr Ashis Mishra, from the Marketing Area at the Indian Institute of Management Bangalore (IIM-B) will lead the course.

The Introduction to Retail Management training programme will help you understand how retail business functions and what are the significant issues and challenges faced by a retail manager. The curriculum includes in-depth learning content about the competition, strategy, management, crucial terms, financial concepts, and pricing theories involved in the retail industry.

The Highlights

Online classes
Mentored exam
Vast syllabus
Expert faculty
Certification

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

Eligibility Criteria

To receive your Introduction to Retail Management certificate, you need to secure a minimum of 40% in your internal assignments and the final exam.

What you will learn

Financial Management

After you receive your Certificate Course in Introduction to Retail Management, you will have a stronghold on the following topics:

Introductory overview and understanding of retail management.
Functions and responsibilities of a retail manager.
Challenges and issues faced by a retail manager.
The concepts, terms, and theories of the current retail industry.
The application of various retail management models.

Who it is for

The Certificate Course in Introduction to Retail Management is for individuals like:

Graduates
Fresher
Retail executives
Retail managers
Retail junior executives aiming for higher job positions
Junior managers applying for senior positions in retail chains
MBA aspirants
Anyone willing to upskill

Admission Details

Enrol in the certificate course in Introduction to Retail Management by following these few simple steps:

Log onto the course’s official webpage.
This page enlists all the necessary course details.
Continue with the enrolment by signing up as a user with Swayam on the portal.
Find the “sign up” or “register” button and provide all the needed information.
You can avail of the course on completion of the registration.

Application Details

You don’t have to fill an application form to register for the online course in Introduction to Retail Management. You can simply register for the course by signing up as a user with Swayam on their website. You need to provide a username, password, and email address to register for the programme.

The Syllabus

What is retailing?
How does retail business work
Characteristics of Retail Business
Roles & Responsibilities in Retail Business.
Retail Focus/Significance of Retail Business
Manufacturer – Retailer Relationship Change
Terminologies in Retail Business

Philosophy of retail formats classification
Various basis of classification of retail formats
Ownership based classification
Strategy mix based classification-Food & Grocery
Strategy mix based classification-General Merchandise
Non-traditional classification
Evolution of retail formats

Business model-Planning-Strategy
Retail Competition
Retail strategy

Strategic profit model
Profit management path
Asset management path

Merchandise Financials
Merchandise process
Inventory management
Store plan

Factors Influencing retail pricing
Pricing methods
Pricing implementation & adjustments
Communication strategy
In store promotions
Elements of retail promotion mix.

Evaluation process

To receive your certificate in Introduction to Retail Management, you will have to appear for a computerised exam that will be held at designated exam centres. The exam accounts for a total of 75%. To qualify for the certificate, you need to secure a minimum of 40% in the exam.

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: Why should I study retail management?

Retail management helps in ensuring the smooth functioning of your retail products till it reaches the consumer. Customer assistance skills are taught under retail management that assist in lifting the brand by gaining consumer’s trust.

2: What is the average salary of a retail manager?

A retail manager can earn anywhere between 4-8 lakhs.

3: Can I pursue the course after my diploma?

Yes, you can register for the Certificate Course in Introduction to Retail Management after your diploma to kick start your career as a retail manager.

4: Is this an online course?

Yes, the Certificate Course in Introduction to Retail Management is an online course. Although, the candidate will have to appear for a computerised exam at designated exam centres.

5: Is there a mandatory attendance percentage for this course?

No, there is no mandatory attendance percentage for Certificate Course in Introduction to Retail Management.