Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
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English | Self Study | Video and Text Based |
According to a Gartner report, 75% of organizations can demonstrate that customer happiness enhances value proposition and promotes sales growth. Customer Experience Innovation online course is intended to broaden the awareness of what motivates customer engagements, allowing students to investigate why these connections are critical in today's corporate environment and explain how they may be changed through evolutionary success.
In the 6 weeks course, students will get the chance to apply the 5C’s methodology of Northwestern Medill (Context, Content, Calibration, Collaboration and Conversion) under the supervision of professional instructors. The Customer Experience Innovation training assists candidates in developing meaningful and tailored interactions at each stage of the customer experience.
The Customer Experience Innovation syllabus delves into marketing technology (MarTech) and explains how to use it in conjunction with analytics to acquire, keep, and develop customer relationships more effectively and efficiently. After completing this course, applicants will be able to connect a MarTech approach with their organization's strategic management and produce quantifiable business growth using a toolset of customer experience (CX).
Certificate Availability | Certificate Providing Authority |
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yes | Medill School of Journalism, Media, Integrated Marketing Communications, Evanston |
Fee type | Fee amount in INR |
Customer Experience Innovation fees | Rs. 75,926 (Incl of all taxes) |
Certification Qualifying Details
To qualify for the Customer Experience Innovation certification, Participants must finish all necessary teaching models as well as deliver all the relevant projects and assignments. Students will also be expected to participate in learning activities such as quizzes, case studies, live polls, surveys, and so on. Applicants must satisfy all of the requirements stated in the coursebook in order to be certified.
After completing the Customer Experience Innovation online training, Entrants will gain the ability to use the 5Cs framework of Northwestern Medill to produce a great customer experience and the ability to match a MarTech approach with broader company objectives. Learners will also gain the capacity to use data and new marketing technology to acquire, keep, and develop client connections in an efficient and effective manner and a customized CX toolkit to assist the firm in generating dynamic consumer experience and driving business growth. Students will get a grasp of different risk management approaches for evaluating and improving customer service, as well as how to calculate the value proposition of the consumer experience.
To get admission to the Customer Experience Innovation course for beginners, follow the steps mentioned below:
Step 1. To open the official course page, follow the given link (https://www.getsmarter.com/products/northwestern-university-customer-experience-innovation-online-program)
Step 2. To start the registration process, click the ‘Register Now’ button available on the course page
Step 3. Read the terms and conditions, agree to continue
Step 4. Fill in the personal details to create an account on Getsmarter for further reference
Step 5. Provide the sponsor information and billing address
Step 6. Pay the program fee and start the online class
Everything linked to a business that influences a customer's attitudes and sentiments about a product or service is referred to as customer experience.
Perceptual and sensory are the 2 kinds of experience.
Meeting and exceeding expectations is the main part of providing excellent customer service.
People first attitude, professionalism and patience are the 3 Ps of customer service.
The Customer Experience Innovation course provided by Northwestern University is one of the best courses in customer experience.