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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Advanced Program in Digital Branding & Advertising explores fundamentals of branding and its process and characteristics, the course encourages students to learn about building a brand identity with branding elements which include brand name, slogan, colours & logo which helps a brand to stand out from other products and services and easily identifiable as a particular company.

The Advanced Program in Digital Branding & Advertising syllabus covers the fundamentals of advertising to create an effective advertising strategy to make an advertising campaign successful. The course focuses on online which includes social media, display advertising, and search engine advertising as well as offline advertisement which includes television, radio, print, and outdoor advertising.

The Advanced Program in Digital Branding & Advertising Training equips candidates with the skill of rebranding an established brand to make a new image and identity of the brand in the minds of the customer, market, and stakeholders. The course focuses on international branding strategies to grow a brand in developed markets and measuring advertising and branding efforts with various techniques and methodologies.

The Highlights

Online Learning
6 Months course
10+ Live sessions
Case study based learning
Q&A sessions
Certificate from India’s top B-School
Placement support

Programme Offerings

Group Projects
case study
Live Session
Certification

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MICA, Ahmedabad

Course	Fee
Advanced Certificate in Digital Branding & Advertising	Rs. 1,50,000 + GST

The MICA’s Advanced Certificate in Digital Branding & Advertising fee must be paid Rs. 1,50,000 + GST, there are also various EMI partners companies offering different slabs of EMI options for the course.

Eligibility Criteria

Candidates with having bachelor's degree from a recognised institute and at least 2 years of work experience in the field of Branding, Advertising, Public relations, Copywriting, Market Research, Sales and Marketing can join the Advanced Program in Digital Branding & Advertising online certification course.

Certification Qualifying Details

Candidates must submit all the in-course assessments and projects on time and candidates must attend all classes in order to qualify for the certification in the Advanced program in Digital Branding & Advertising from MICA.

What you will learn

Communication skillsDigital marketing skillsAdvertising skillsBrand Management

After the completion of the Advanced Program in Digital Branding & Advertising online training, candidates will learn about Fundamentals of branding, social media marketing, advertising strategy, marketing communication, brand brief writing, brand identity, etc.

Who it is for

Public Relation ExecutiveSales ManagerBrand ManagerAdvertising Manager

Marketing and Advertising working professionals who want to upskill and gain knowledge of advanced techniques and tools in Branding and Advertising to implement the traditional branding and marketing aspects to make brand and marketing strategy in the digital world can join the Advanced Program in Digital Branding & Advertising course.

Admission Details

Step 1. To know more about the Advanced Program in Digital Branding & Advertising online training, open the course website (https://www.upgrad.com/executive-management-in-digital-brand-advertise-mica/)

Step 2. Click on the “Start Learning” button at the top right of the page to proceed

Step 3. Enter your mobile number to start the Application

Step 4. Enter OTP to proceed

Step 5. Fill in the required details and submit the Application

Step 6. Get shortlisted and receive an offer letter

Step 7. Confirm your Registration by paying the Initial Amount of Rs. 10,000

Application Details

Fill in the Basic Information including First Name, Last Name, Gender, Date of Birth, city, state and Country.
Enter the Highest Education Qualification, with the name of institute, degree level and year of graduation.
Enter the work experience details including Area of career, designation, name of the company and total years of work experience

The Syllabus

Characteristics of Strong Brands
Branding Process
Brand Positioning

Importance of Customer Focus
Drivers of Consumer Behaviour
Consumer Personas
Deriving Insights
Developing Brand Concept
Testing Brand Concept

What is Brand Relaunch?
Why do Organizations Relaunch?
Brand Re-launch Examples

International Markets
FMCG Branding
Luxury Branding
B2B Branding

Brand Measurement Methodology
Brand Measurement Tools
Measuring Brand Equity
Brand Health
Managing Brand Reputation

Introduction to IMC
IMC in a Digital Age
Marketing Communications Mix

Advertising Fundamentals
Creating Effective Advertisement
Shortlisting the Best Ideas
Evaluation Great Ads
Advertising Brief

Media Planning and Buying
Offline Advertising - Print, Outdoor, TV & Radio
Events & Sponsorship
PR

Introduction to Performance Marketing
SEO
SEM

Establishing Social Media Presence
Develop a Social Media Strategy
Monitoring and Optimising SMM campaigns
Mapping Brand & Business Goals
Effective Social Media Reports

Content Formats
Content Creation
Content Distribution
Content Marketing Calendar

Introduction to the Media Industry
Media Planning & Buying
Media Management

Creating Brand Experience Toolkit
Brand Positioning
Brand Pricing and Packaging
Brand Design
Brand Identity

Measuring Offline Advertising Efforts
Measuring Online Advertising Efforts
Cost Vs. Scale Framework

Types of Agencies
Roles & Structures of Brand / Ad Agency Teams
Processes and Communication
Careers in Branding & Advertising

Instructors

MICA, Ahmedabad Frequently Asked Questions (FAQ's)

1: I am a commerce graduate, can I enroll in this Advanced Program in Digital Branding & Advertising online course?

Graduate candidates from any background of education can enroll in this Advanced Program in Digital Branding & Advertising online course.

2: How long does it take to complete the Advanced Program in Digital Branding & Advertising online training?

It takes 6 months to complete the Advanced Program in Digital Branding & Advertising online training at the rate of 6-8 hours per week.

3: What certification will I get after completing the Advanced Program in Digital Branding & Advertising course?

Candidates will get a certificate of completion in the Advanced Program in Digital Branding & Advertising course from MICA.

4: Is there any doubt resolution platform offered by this course?

The Advanced Program in Digital Branding & Advertising tutorial offers a Q&A students support forum for doubt resolution by industry experts.

5: What are the career options after completing the Advanced Program in Digital Branding & Advertising certification?

There are varieties of job roles in Advertising, Branding, sales, and Public Relations after completing the Advanced Program in Digital Branding & Advertising certification.