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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Fees InformationsCertificate AvailabilityCertificate Providing Authority
    INR 2436yesCoursera

    The Syllabus

    Videos
    • 1.1 | Welcome to Arts & Culture Strategy
    • 1.2 | Introduction to Unit One
    • 1.3 | Value Through the Ages
    • 1.4 | What Has Changed?
    • 1.5 | Mission & Value
    • 1.6 | Value Now
    • 1.7 | Value, Capacity & Support
    • 1.8 | Scope & Scale
    • 1.9 | Off the Record: Value Creation in the Arts
    Reading
    • Unit 1 Slides
    Practice Exercise
    • Unit 1 Quiz

    Videos
    • 2.1 | Introduction to Unit Two
    • 2.2 | Dominant Logic
    • 2.3 | Frugal Engineering
    • 2.4 | Logic Models: Designing Your Business Model
    • 2.5 | Logic Models: Real World Application
    • 2.6 | What Makes a Resilient Organization?
    • 2.7 | Identifying & Managing Risk
    • 2.8 | Off the Record: Logic Models
    Readings
    • Unit 2 Slides
    • Additional Reading and Resources

    Videos
    • 3.1 | Introduction to Unit Three
    • 3.2 | What's Going On in Our World?
    • 3.3 | Competitive Analysis: Analyzing the Environment
    • 3.4 | Competitive Analysis: Real World Application
    • 3.5 | Working Collaboratively
    • 3.6 | Off the Record: Competition & Collaboration
    Reading
    • Unit 3 Slides

    Videos
    • 4.1 | Introduction to Unit Four
    • 4.2 | Why Is it Imperative that We Define Our Promise
    • 4.3 | Marketing?
    • 4.4 | Public, Product, Place, Promotion & Pricing
    • 4.5 | Brands & Beyond
    • 4.6 | Off the Record: Marketing
    Reading
    • Unit 4 Slides

    Videos
    • 5.1 | Introduction to Unit 5
    • 5.2 | Legitimacy & Meaning
    • 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
    • 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
    • 5.5 | Meaningful Communication
    • 5.6 | Off the Record: Performance Metrics
    • 5.7 | Moving Forward
    Reading
    • Unit 5 Slides
    Practice Exercise
    • Unit 5 Quiz

    Instructors

    Articles

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